Master Magento A/B testing: how to split test product pages
It’s not a secret various customer groups require unique marketing approaches. A/B testing, or split testing is a fundamental method to achieve business goals through improving conversion and other online marketing KPIs and parameters.
For e-commerce, the main page you would want to test is the product page. How to perform an A/B test on a Magento product page? Read on and follow a step-by-ste...
July 21, 2015