Meet the trusted Amasty partner – Advanced Logic [Interview]

Amasty is extremely proud to have 39 current partners. They are great guys to have business with, and we’re grateful that so many companies trust us. It’s a great pleasure to have business relations with them.

Today we are presenting Amasty’s well-known partner – Advanced Logic. We have been working with this company for a long time and see some great benefits from this collaboration. We do hope it’s mutual!

A full-service e-commerce agency Advanced Logic has been a sponsor of Meet Magento Belarus events, and we were glad to see Davide Consonni, the company CEO and owner, and his colleagues as event guests in Minsk.

Today we are asking Davide a couple of questions about the company and its expertise available for the clients.

— Davide, could you please tell a little bit more about Advanced Logic?

Advanced Logic was founded in 2009 to provide a one-stop shop for ecommerce merchants. We offer services like marketing, design, and ecommerce platform migrations with a specialization in Magento.

We have been working with Magento for the past five years. Advanced Logic started with Magento CE version 1.3, and now we handle everything Magento-related, including A to Z Magento projects and Magento 2. We’re also a Magento Solution Partner.

While we offer the core marketing, design, and migration services, our specialty is in complex coding projects.

The company customized some of the most well-known extensions on the market today, including widely utilized Amasty extensions.

We are proud for being able to create what our clients need quickly and efficiently, and we are always looking forward to the next challenge.

Davide from Advanced Logic speaking at Meet Magento Belarus

Davide Consonni, Advanced Logic CEO and owner, speaking at Meet Magento Belarus 2014

— Do you remember how and why your company has started working with Magento?

We first began working with Magento when we took on a project for an Italian luxury merchant. He was looking for an agency to build a long term working relationship with, and Magento was really starting to heat up both in Italy and abroad.

Once we gained that initial experience, we started taking on more domestic clients for Magento projects; eventually, our Magento specialization became well known outside the country. More than 70% of our client base consists of international e-commerce agents now!

— As Magento is evolving, more and more companies offer Magento services for merchants. What are your core advantages that convince clients to work with you?

The key to our success lies in the breadth and volume of our experience. We’ve been working with Magento for five out of the eight years it’s been around, and we manage around 800 individual Magento tasks per year. Some of our clients are larger U.S. corporations, and they pass the work to us on a regular basis.

We also rely on always prompt customer service to set our agency apart. When a merchant submits a request with Advanced Logic, the team takes a clear, empirical approach and quickly analyzes each detail to create a proposal containing both a financial outline and a well-defined workflow. We pride ourselves in maintaining precise, transparent communications and planning with each of our clients, and it’s helped us to build a fantastic reputation in the e-commerce industry.

— Can you share the most unusual project you’ve worked on?

Offhand, the most unusual project we have worked on was the Mix and Match customization we made for Lindsay Phillips.


The new extension was created to show groups of relevant products and their associated images; each product mix image was shown differently depending on what product features was selected. This responsive workflow was very out of the norm for a Magento project, but it turned out very well.

— Can you share the most difficult project you’ve worked on?

One of the most difficult parts of working with Magento customization is resolving extension conflicts. We customize functionalities of extensions on Magento platform by writing completely separate modules, which utilize Magento rewrites. This way, we don’t have to do changes to existing modules’ coding.

When we approach custom modules in this way, it allows clients to make upgrades to a parent extension without any problem — but in some instances, it can be difficult to change the existing functionality through utilizing Magento rewrites.

That being said, the most complex project we have worked with was a customization of one of the most known Amasty modules that we completed for a large U.S. company.

The client requested a module customization that would be compatible with 5 separate modules from several different companies. It was a real challenge to create a universal solution that would work for each of the modules simultaneously. To solve the issue, we ended up creating dynamic rewrites for all the needed functionality aspects, including the router model.

— Davide, you’re taking part in lots of Magento events. What’s the greatest benefit of visiting these conferences for your company?

The greatest benefit of visiting Magento events is absolutely the people. Every year, we’re a proud silver sponsor of Meet Magento Belarus, and we also attend Live Magento in France and the UK.

The conferences are always a fantastic way to keep in touch with the community, meet old and new friends, and share ideas. It helps us keep in touch with what people want and are interested in.

— Let’s talk about Magento 2. Do you have plans to work with it in the future? What do you think about the platform and its features in general, its opportunities and prospects?

We already have the capability to work with Magento 2, and we are excited about the new opportunities this new platform presents! While the system is entirely different from its predecessors and has its own learning curve, we are generally very pleased with the components of Magento 2. We particularly enjoy the fact that Magento 2 works very well with jQuery. Previously, Magento supported only Prototype Javascript library, which led to some sticky situations with modules disappearing or not working properly. That’s a non-issue with Magento 2.

We also really appreciate that Magento 2 utilizes Composer, so that all basic libraries can be updated independently. That feature allows resolving bugs and vulnerabilities in third-party libraries much quicker than before. Going hand in hand with Composer, Magento 2 also utilizes PSR standards to exclude potential conflicts in code.

Davide Consonni, Advanced Logic CEO and owner, and Val Grikian, Amasty CEO and co-founder, together at Meet Magento Belarus 2014

Davide Consonni, Advanced Logic CEO and owner, and Val Grikian, Amasty CEO and co-founder, together at Meet Magento Belarus 2014

Additionally, Magento 2 has much faster processing abilities on several fronts. It uses LESS (pre-processor styling), which makes the CSS used for themes more convenient. Magento 2 also requires the use of MySQL 5.6 and PHP 7, which uses memory efficiently and runs much more quickly compared to older versions of PHP. Lastly, Magento 2 allows the use of TDD and automatic testing to improve the quality of final products across the platform.

We thank Davide and Advanced Logic for the interview – wish you the happiest New Year! Looking forward to fruitful cooperation in 2016.

Want to join the good company? Amasty is ready for cooperation with companies of any size, including freelancers.

Don’t miss the chance to enjoy these benefits:
  • up to 50% discounts for Amasty products;
  • leads for custom development services;
  • extensions support;
  • personal partner manager advice;
  • official partners catalog listing and badge;
  • PR in Amasty media channels and social media.

Sounds good? Join our Partner Program right now!


Amasty team