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- Add a new X Pixel ID 'Manage Pixel IDs' Grid
- Verify the Pixel's setup on the frontend X Pixel Helper
- Add a new X Pixel ID 'Manage Pixel IDs' Grid
- Verify the Pixel's setup on the frontend X Pixel Helper
2.4.7-p4; 2.4.6-p9; 2.4.5-p11
X (Twitter) Pixel for Magento 2
Equip your Magento store with X (Twitter) Pixel to better understand the impact of X advertising campaigns in achieving your strategic business goals.
- Implement tracking via the Pixel method
- Effortlessly enable events to track
- Get more capabilities for the setup of conversions and audiences
- Hyva-ready storefront
Optimize your promotional efforts
with X (Twitter) Ads Pixel
Learn more about customers and their journey on your website post-ad interacting
Timely identify points to improve using customizable analytical reports
Accurately measure return on spend to make better investment decisions
Ensure X (Twitter) ads conversion tracking
👉 The X Pixel is a website tag designed to track actions or conversions. You can add it by enabling the extension and providing the pixel ID copied from your X (Twitter) Ads account.
Fast integration
With the Twitter Pixel extension, you can ensure quick integration with X (Twitter) Ads without the need for code changes or the involvement of technical specialists. Moreover, the extension allows you to track each store view independently by adding different pixel IDs to them.
Easy verification
Use the Twitter Pixel Helper Chrome extension to check if the pixel is set up correctly and get notifications if any implementation errors are detected. Additionally, you can confirm that events and parameters are being sent as expected with the help of the Recent Activity Log tool in the Event Manager tab of your X (Twitter) Ads account.
Effective measurement
Define the most valuable user actions on your website and activate their tracking. Select these events as conversions while setting up X (Twitter) ad campaigns to estimate their effectiveness and get transparent criteria to compare them with the results of both other X (Twitter) ad campaigns and other channels’ activities.
Activity-based retargeting
Installing Twitter retargeting pixel enables you to collect and re-reach the audiences who have already completed specific actions on your website and encourage them to finally make a purchase or perform other actions. Also, it is possible to exclude such audiences during retargeting campaign creation if necessary.
☝ The full list of events you can enable for tracking via the extension:
- Category View
- Product View
- Add to Cart
- Purchase
- Search
- Add To Wishlist
- Checkout Initiated
- Added Payment Info
- Lead
- Subscribe
4.4 
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