Increase conversions with A/B testing
With the Magento A/B Testing extension you’ll be able to run split and multivariate tests for particular products or product groups right from your store backend. Receive reliable real-time information about page visits, conversions and conversion rate changes in handy reports. Use experiment data to validate new design or content variations. Significantly enhance your store usability and boost conversions with minimum effort.
NOTE: The smart A/B testing module relies in its calculations on the strict principles of statistical estimate which allows it to get the most precise predictions and provide store administrators with highly reliable data.
The extension is not related to Google Analytics experiments. It's an advanced self-contained solution that doesn't require any additional tools or services to run.
Numerous experiments at a time
Magento ab testing tool enables you to run as many experiments as you need. All created experiments will be displayed on the informative ‘Tests’ grid where you can see:
- Experiment name
- Date of creation
- Status (paused, running, setup)
- Total experiment visits
- Total Conversions
Rich variety of attributes to test
Due to the impressive attributes list you can easily select the product attribute to create an experiment. It’s possible to run either a split test for one attribute in one experiment or launch a multivariate experiment and test a few attributes at once. Apart from that, the module doesn't require creating duplicate product pages with test variations. Simply choose all necessary attributes and the they'll be randomly displayed on your product page.
Different goal types
Specify which customer action will be considered as conversion. The a/b testing Magento extension offers 4 goals to set:
- Product purchased
- Product Added to Cart
- Product Added to Wishlist
- Page Visited
Test product page design
The Magento split testing module enables you to test not only product attributes, but custom design and page layout as well. It means that you can create a number of page variations with different custom themes and layout types to find out which of them work better for your store.
Custom CSS Override
Choose custom CSS attribute from the attributes list to override default website styles. With this option you can easily test various product page elements like:
- Buttons position, size and color;
- Various font changes;
- Custom fields and tabs position etc.
Numerous page variations
Test different variations of the original attribute to find out which one works better. While creating an experiment, specify the original attribute data (variation 1) and the variants of the attribute (up to 10 variations).
Tests for specific and multiple products
The module allows you to easily test certain changes for one specific product. In this case after the test completion the a/b testing tool will help you substitute the data on the product page with the winner variation data in one click.
If you need to test one and the same attribute for different products, there is no need to run multiple experiments. You can simply tick all necessary products when setting the experiment and select the necessary attribute.
'Smart' demonstration of attribute variations
To prevent online merchants from sagging sales during the experiment, the ab test Magento extension uses an algorithm which starts carefully analyzing gathered data once the experiment is launched. When there is enough data to estimate partial results, the module shows the winning variation more often than the variations with lower results. Therefore, it will help store owners to increase conversions even before the test completion.
Easy management of experiment duration
It's possible to stop the experiment either manually or with the Auto Complete option. In case the auto complete feature is on, you can specify the minimal conversion rate change against the original variant which should trigger the experiment completion.
Once you’ve run the experiment, you can see its real-time results in the Reports tab. The module displays:
- Experiment visits
- Conversion Rate
In 4 days after the experiment launch it will be also possible to track the change of conversion rates against the original variant.
- 100% Open Source — Easy To Customize
- Follows Magento Code Architecture
- Separated HTML/CSS/JS
- Simple installation via Composer
* The name "Magento" and the logo are the trademarks of Magento, Inc.
Version 1.0.4 - February 08, 2016
– Better compatibility with Full Page Cache extension
Version 1.0.3 - December 06, 2015
– "Total Conversions" column added to the grid of tests
Version 1.0.2 - October 27, 2015
– The first variation is now automatically named "Original"
– It's now possible to test empty values for attributes
Version 1.0.1 - October 21, 2015
– Compatibility with AJAX Shopping Cart extension
– Error fixed when compilation turned on