A/B Testing | v1.0.4

Magento 1
Easily run numerous split and multivariate tests based on different product parameters. Test page design elements and gather important statistical data to improve your product pages accordingly.
Run numerous a/b tests simultaneously
Test particular attributes for a group of products at a time
Test product page design
Get informative stats reports
Manage test duration
Display test variants to customers according to conversion rates
$179.00
30 Days moneyback
50% Off updates
120 Days free support

Increase conversions with A/B testing

A/B testing (or split testing) is one of the most effective ways to figure out the best marketing strategies that really work for your particular website. According to statistics and numerous case studies, due to a/b testing one can improve conversions rate up to 20 times if the experiment is properly set up and its results are wisely used.

With the Magento A/B Testing extension you’ll be able to run split and multivariate tests for particular products or product groups right from your store backend. Receive reliable real-time information about page visits, conversions and conversion rate changes in handy reports. Use experiment data to validate new design or content variations. Significantly enhance your store usability and boost conversions with minimum effort.

NOTE: The smart A/B testing module relies in its calculations on the strict principles of statistical estimate which allows it to get the most precise predictions and provide store administrators with highly reliable data.

The extension is not related to Google Analytics experiments. It's an advanced self-contained solution that doesn't require any additional tools or services to run.

Numerous experiments at a time

Magento ab testing tool enables you to run as many experiments as you need. All created experiments will be displayed on the informative ‘Tests’ grid where you can see:

  • Experiment name
  • Date of creation
  • Status (paused, running, setup)
  • Total experiment visits
  • Total Conversions
magento ab-testing

Rich variety of attributes to test

Due to the impressive attributes list you can easily select the product attribute to create an experiment. It’s possible to run either a split test for one attribute in one experiment or launch a multivariate experiment and test a few attributes at once. Apart from that, the module doesn't require creating duplicate product pages with test variations. Simply choose all necessary attributes and the they'll be randomly displayed on your product page.

Different goal types

Specify which customer action will be considered as conversion. The a/b testing Magento extension offers 4 goals to set:

  • Product purchased
  • Product Added to Cart
  • Product Added to Wishlist
  • Page Visited
magento ab testing

Test product page design

The Magento split testing module enables you to test not only product attributes, but custom design and page layout as well. It means that you can create a number of page variations with different custom themes and layout types to find out which of them work better for your store.

Custom CSS Override

Choose custom CSS attribute from the attributes list to override default website styles. With this option you can easily test various product page elements like:

  • Buttons position, size and color;
  • Various font changes;
  • Custom fields and tabs position etc.

Numerous page variations

Test different variations of the original attribute to find out which one works better. While creating an experiment, specify the original attribute data (variation 1) and the variants of the attribute (up to 10 variations).

Tests for specific and multiple products

The module allows you to easily test certain changes for one specific product. In this case after the test completion the a/b testing tool will help you substitute the data on the product page with the winner variation data in one click.

If you need to test one and the same attribute for different products, there is no need to run multiple experiments. You can simply tick all necessary products when setting the experiment and select the necessary attribute.

'Smart' demonstration of attribute variations

To prevent online merchants from sagging sales during the experiment, the ab test Magento extension uses an algorithm which starts carefully analyzing gathered data once the experiment is launched. When there is enough data to estimate partial results, the module shows the winning variation more often than the variations with lower results. Therefore, it will help store owners to increase conversions even before the test completion.

Easy management of experiment duration

It's possible to stop the experiment either manually or with the Auto Complete option. In case the auto complete feature is on, you can specify the minimal conversion rate change against the original variant which should trigger the experiment completion.

Accurate Reports

Once you’ve run the experiment, you can see its real-time results in the Reports tab. The module displays:

  • Variation
  • Experiment visits
  • Conversions
  • Conversion Rate

In 4 days after the experiment launch it will be also possible to track the change of conversion rates against the original variant.

magento ab testing
7 reasons to choose
Risk-free Investment

30-day moneyback guarantee for all extensions. No questions asked.

Comprehensive Documentation

There is a detailed user guide with examples even for tiny addons. FAQ section and videos also available.

Solutions Which Work

Careful in-house testing ensures you get robust applications. Multiple stores support. Custom themes compatibility. All included.

Outstanding Support

Our support service is friendly and of high quality. And it is free. Unbelievably. Just check independent reviews at Magento Connect.

Usability and Performance

Nice and easy to use interfaces. Fast algorithms. Save your time and get things done.

Flexible and Easy Licensing

No product or store view or domain limits. No monthly fees. No hidden charges. One extension license for one Magento installation.

Long Term Strategy

We've been in the market for 5+ years. We're proud to be a Bronze partner and are planning to stick to Magento platform for years ahead. We're doing our best to build extensions which maximize effectiveness of your business. We're open to customers' suggestions and constantly update our products to match your needs.

Other Features

  • 100% Open Source — Easy To Customize
  • Follows Magento Code Architecture
  • Separated HTML/CSS/JS
  • W3C Validated Code

Online Extension User Guide

* The name "Magento" and the logo are the trademarks of Magento, Inc.

General Questions

How can I pay for Amasty extensions?

You can pay for our extensions in any convenient for you way as a full range of payment methods are supported. The most common means are credit card or PayPal. Security and fraud protection are guaranteed.

What is the license policy? On how many websites can I use Amasty extensions?

Our license allows you to use a single extension license on one Magento installation.

Extension is not domain related, but installation related. If you run several domains on the same instance of Magento, you can use one extension license. However if you run each website on a new installation of Magento, you need separate license for each of them.

The full end-user license agreement is located here: http://amasty.com/license.html

How to install Magento extension by Amasty?

Each Amasty extension pack includes module files, an installation guide, a user guide and license text. Depending on the extension you purchase, there also may be import files which can be used by you as examples.

Amasty extensions are easy to install. All you need is to have FTP/SSH access details, and follow 3 steps to complete.

  • Unpack a "zip" file you download.
  • Upload all files from the "Step 1" and then from the "Step 2" folders to the root folder of your Magento installation.
  • Clear the cache.

If you are using code compilation, before installing the extension it's necessary to disable it! After you install, click the "Run Compilation Process" button in Admin - System - Tools - Compilation to recompile.

Please also check the extensions installation video guide:

Still unsure? Have complicated configurations or a lot of modules? We can offer professional installation service as well!

Can I test an Amasty extension on a staging site before transferring it to a live one?

Yes, you can install any Amasty extension on a test site and configure all the settings there before doing it on your live store.

Can I get a refund if an extension doesn’t suit me?

Absolutely. Amasty provides a 30-day money back guarantee. No risks for you.

Will I get any other benefits?

Yes! The good news is that every Amasty customer becomes a member of our Loyalty Program and can get a discount of up to 15%. You can find more information about it on the Program page. This is our way to thank you for being our client.

11.06
2015
super easy tests management
I used to create GA experiments but that was really painful and time consuming to duplicate pages and add all the needed info.
This extension is a real saver as it's super easy in action. I created my experiment for 3 minutes!
At first I decided to create an AA test but the results were strange as only one page received conversions. I emailed the support and they fixed that, now I can see that the module is updated with that feature. Good job, guys!
Alexter

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You're reviewing: A/B Testing

Version 1.0.4 - February 08, 2016
– Better compatibility with Full Page Cache extension
Version 1.0.3 - December 06, 2015
– "Total Conversions" column added to the grid of tests
Version 1.0.2 - October 27, 2015
– The first variation is now automatically named "Original"
– It's now possible to test empty values for attributes
Version 1.0.1 - October 21, 2015
– Compatibility with AJAX Shopping Cart extension
– Error fixed when compilation turned on