A/B Testing

Numerous experiments at a time

Magento ab testing tool enables you to run as many experiments as you need. All created experiments will be displayed on the informative ‘Tests’ grid where you can see:

• Experiment name
• Date of creation
• Status (paused, running, setup)
• Total experiment visits
• Total Conversions

Rich variety of attributes to test

Due to the impressive attributes list you can easily select the product attribute to create an experiment. It’s possible to run either a split test for one attribute in one experiment or launch a multivariate experiment and test a few attributes at once. Apart from that, the module doesn't require creating duplicate product pages with test variations. Simply choose all necessary attributes and the they'll be randomly displayed on your product page.

Different goal types

Specify which customer action will be considered as conversion. The a/b testing Magento extension offers 4 goals to set:

• Product purchased
• Product Added to Cart
• Product Added to Wishlist
• Page Visited

Test product page design

The Magento split testing module enables you to test not only product attributes, but custom design and page layout as well. It means that you can create a number of page variations with different custom themes and layout types to find out which of them work better for your store.

Custom CSS Override

Choose custom CSS attribute from the attributes list to override default website styles. With this option you can easily test various product page elements like:

• Buttons position, size and color;
• Various font changes;
• Custom fields and tabs position etc.

Numerous page variations

Test different variations of the original attribute to find out which one works better. While creating an experiment, specify the original attribute data (variation 1) and the variants of the attribute (up to 10 variations).

Tests for specific and multiple products

The module allows you to easily test certain changes for one specific product. In this case after the test completion the a/b testing tool will help you substitute the data on the product page with the winner variation data in one click.

If you need to test one and the same attribute for different products, there is no need to run multiple experiments. You can simply tick all necessary products when setting the experiment and select the necessary attribute.

'Smart' demonstration of attribute variations

To prevent online merchants from sagging sales during the experiment, the ab test Magento extension uses an algorithm which starts carefully analyzing gathered data once the experiment is launched. When there is enough data to estimate partial results, the module shows the winning variation more often than the variations with lower results. Therefore, it will help store owners to increase conversions even before the test completion.

Easy management of experiment duration

It's possible to stop the experiment either manually or with the Auto Complete option. In case the auto complete feature is on, you can specify the minimal conversion rate change against the original variant which should trigger the experiment completion.