Matomo Analytics for Magento 2

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Enhance your Magento 2 store's capabilities by seamlessly integrating Matomo Analytics. Equip your store with the intuitive and privacy-focused analytics solution to get unparalleled insights into your website performance and customer behavior.
  • Track e-commerce conversions and page views via JS
  • Use server-side e-commerce / conversion tracking via PHP
  • Enable Stealth Mode to avoid AdBlockers
  • Track Back/Forward Cache restores as page views
  • Be compliant with GDPR, CCPA, and other privacy laws
  • View Matomo dashboard from Magento backend
  • Use Matomo tag manager to manage all your tracking tags

What are Matomo Analytics benefits for Magento stores?

Positioned as a privacy-focused and user-friendly alternative to Google Analytics, Matomo boasts a user base of over 1.4 million websites. It offers a comprehensive suite of features, including access to real-time reports on website traffic sources, visitor engagement metrics, and conversion rates. Matomo also provides advanced segmentation for nuanced analysis of user behavior, along with heatmaps, session recordings, and A/B testing, all invaluable for website enhancement. Matomo is flexible. You can host it on your own server or use Matomo’s cloud service.


No data limitations
Get an unlimited number of websites, users, segments, and no limitation on data storage


Only accurate data
No data sampling means you can make impactful decisions based on 100% accurate reporting


Privacy compliance
Securely monitor personal data while being
compliant with privacy laws


Intuitive interface
Easily navigate through a user-friendly interface to immediately access the data you need


Flexibly customize and extend any Matomo report to meet your every need


Open source
Reduce risks with a secure, transparent platform tested by hundreds of contributors

Matomo Analytics for Magento 2: key extension capabilities

The integration of Matomo with your Magento store can provide valuable insights into user behavior, traffic sources, and conversions.
It offers a wide range of features and tools such as:

Understand your customers better

Magento 2 Matomo integration delivers precise analytics, safeguarding your data integrity. It provides advanced segmentation capabilities that allow you to slice and dice your data in various ways to gain deeper insights into user behavior, traffic origins, and conversion patterns. This way you can discover opportunities for boosting engagement and refining the user experience on your website.

Set advanced tracking configurations

With the module you gain comprehensive insights into visitor behavior and website activity, filling the gaps left by other analytics solutions. Our Matomo Analytics for Magento 2 extension offers unique features like Stealth Mode, revealing the true number of visitors by bypassing AdBlockers. Additionally, you can track Back/Forward Cache (bfcache) restores as page views to capture every interaction accurately.

Matomo dashboard integration

With our extension's integration of Matomo Analytics, you can seamlessly access your Matomo Dashboard from your Magento backend. Instantly view a concise overview of your analytics data without the need to log in to another system. Stay informed about your website metrics effortlessly within your Magento environment. Additionally, you can flexibly customize the dashboard to display precisely what interests you the most.

Ensure compliance with privacy laws

Strengthen customer trust by adhering to privacy laws like GDPR, CCPA, and etc. With our extension's integration of Matomo Analytics, you can be sure your visitors’ data is private and secure. Matomo also tracks what users do on a site, but it puts a big focus on privacy and data ownership. It uses cookies too, but it offers the option to opt out of cookies entirely for enhanced privacy.

Holistic e-commerce conversion tracking

With our Matomo Analytics extension, choose from two alternatives for E-commerce Tracking. Utilize the classic conversion tracking via JS, ensuring full compatibility with privacy and cookieless tracking. Alternatively, opt for server-side e-commerce conversion tracking via PHP for unparalleled accuracy. Process transactions either via queue or in real-time, and track all orders or solely paid ones according to your needs.

Matomo Tag Manager support

Use Matomo Tag Manager to manage and unify all your tracking and marketing tags. Similar to how a CMS empowers you to effortlessly publish website content, a Tag Management System simplifies the embedding of 1st and 3rd party application resources. Additionally, optimize page performance and Core Web Vitals by deferring its execution until user interaction, guaranteeing a seamless user experience.

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