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Enhance your Magento 2 store's capabilities by seamlessly integrating Matomo Analytics. Equip your store with the intuitive and privacy-focused analytics solution to get unparalleled insights into your website performance and customer behavior.
Track e-commerce conversions and page views via JS
Use server-side e-commerce / conversion tracking via PHP
Enable Stealth Mode to avoid AdBlockers
Track Back/Forward Cache restores as page views
Be compliant with GDPR, CCPA, and other privacy laws
View Matomo dashboard from Magento backend
Use Matomo tag manager to manage all your tracking tags
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What are Matomo Analytics benefits for Magento stores?
Positioned as a privacy-focused and user-friendly alternative to Google Analytics, Matomo boasts a user base of over 1.4 million websites. It offers a comprehensive suite of features, including access to real-time reports on website traffic sources, visitor engagement metrics, and conversion rates. Matomo also provides advanced segmentation for nuanced analysis of user behavior, along with heatmaps, session recordings, and A/B testing, all invaluable for website enhancement. Matomo is flexible. You can host it on your own server or use Matomo’s cloud service.
No data limitations Get an unlimited number of websites, users, segments, and no limitation on data storage
Only accurate data No data sampling means you can make impactful decisions based on 100% accurate reporting
Privacy compliance Securely monitor personal data while being compliant with privacy laws
Intuitive interface Easily navigate through a user-friendly interface to immediately access the data you need
Adjustibility Flexibly customize and extend any Matomo report to meet your every need
Open source Reduce risks with a secure, transparent platform tested by hundreds of contributors
Matomo Analytics for Magento 2: key extension capabilities
The integration of Matomo with your Magento store can provide valuable insights into user behavior, traffic sources, and conversions. It offers a wide range of features and tools such as:
Understand your customers better
Magento 2 Matomo integration delivers precise analytics, safeguarding your data integrity. It provides advanced segmentation capabilities that allow you to slice and dice your data in various ways to gain deeper insights into user behavior, traffic origins, and conversion patterns. This way you can discover opportunities for boosting engagement and refining the user experience on your website.
Set advanced tracking configurations
With the module you gain comprehensive insights into visitor behavior and website activity, filling the gaps left by other analytics solutions. Our Matomo Analytics for Magento 2 extension offers unique features like Stealth Mode, revealing the true number of visitors by bypassing AdBlockers. Additionally, you can track Back/Forward Cache (bfcache) restores as page views to capture every interaction accurately.
Matomo dashboard integration
With our extension's integration of Matomo Analytics, you can seamlessly access your Matomo Dashboard from your Magento backend. Instantly view a concise overview of your analytics data without the need to log in to another system. Stay informed about your website metrics effortlessly within your Magento environment. Additionally, you can flexibly customize the dashboard to display precisely what interests you the most.
Ensure compliance with privacy laws
Strengthen customer trust by adhering to privacy laws like GDPR, CCPA, and etc. With our extension's integration of Matomo Analytics, you can be sure your visitors’ data is private and secure. Matomo also tracks what users do on a site, but it puts a big focus on privacy and data ownership. It uses cookies too, but it offers the option to opt out of cookies entirely for enhanced privacy.
Holistic e-commerce conversion tracking
With our Matomo Analytics extension, choose from two alternatives for E-commerce Tracking. Utilize the classic conversion tracking via JS, ensuring full compatibility with privacy and cookieless tracking. Alternatively, opt for server-side e-commerce conversion tracking via PHP for unparalleled accuracy. Process transactions either via queue or in real-time, and track all orders or solely paid ones according to your needs.
Matomo Tag Manager support
Use Matomo Tag Manager to manage and unify all your tracking and marketing tags. Similar to how a CMS empowers you to effortlessly publish website content, a Tag Management System simplifies the embedding of 1st and 3rd party application resources. Additionally, optimize page performance and Core Web Vitals by deferring its execution until user interaction, guaranteeing a seamless user experience.
Are Amasty extensions compatible with all themes and extensions by other vendors?
Amasty extensions work with all plugins we issued and with most 3rd-party plugins. If you come across a Magento 2 compatibility issue with any third-party module, we’ll definitely try to help you.
If you face any technical issues, please create a ticket...
Will I get free support and updates?
Product updates for extensions purchased before Feb 1, 2022With the transition to product subscriptions, you will receive product updates for all extensions purchased before Feb 1, 2022 throughout the entire grace period — up to Aug 1, 2022. If you ...
Do you have the installation service?
Yes, you can use installation and configuration services that are available as the part of Pro and Premium add-ons for your product subscriptions.Please note that this installation service doesn’t include uninstallation. So, if you need to completely...
Can I request a free trial?
Amasty doesn’t provide any trials of Magento extensions.
There's one exception: Amasty extensions are provided for testing or demo purposes to our official Platinum Partners as a part of the “access to Amasty extensions for testing purposes with Composer...
Can I test an Amasty extension on a staging site before transferring it to a live one?
Yes, you can install any Amasty extension on a test site and configure all the settings there before doing it on your live store.
How can I get a refund?
Amasty offers to its Customers a thirty (30) day money-back guarantee for the Software. In case the acquired extension didn’t meet your expectations, our support team is always ready to help you. Fees for support subscriptions and any services provided...
How can I receive a discount?
We are now working at a loyalty program for our customers that is supposed to bring even greater benefits in the long term. While it’s not out yet, you can look through these Special Offers. New discounts and specials are added every month. To stay ...
How to update a Magento 2 Amasty extension?
To update a Magento 2 extension by manual upload:1. log in to the customer account;2. navigate to the Products tab, scroll to the packages section, and click the Download link next to the extension that should be updated;3. Important: If some extension...
If I need additional features to be added to an Amasty extension, how can I ask for it?
To leave your feature request, log in to your customer account and open the Products tab. Then, scroll down to the bottom of the page, and leave your feature request in the following form:
As soon as you send your request, it is considered by our ...
Magento 2 Amasty extensions installation
Each Amasty extension package is provided with the extension files, installation & setup guides, and a license agreement. Some extensions include import files examples as well. So how to install our Magento extension?
What is the plugin...
How can I prolong support?
If you have an active support service subscription, it grants you access to support services for all products purchased before Feb,1 as long as your subscription is active. Alternatively, support services are only available as the part of a product ...
Can I change the EE extension to CE for free?
Usually, no, you can’t exchange modules. Please, contact our support managers and they’ll consider your case individually.
→ Learn more about our special offers
How can I get a discount to re-purchase plugins?
Usually, we don’t provide any discounts. But you can contact us, and we’ll consider your case individually.
→ Learn more about our special offers
