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Gain maximum insights into users’ actions after they click on your ads with the Microsoft Ads extension for Magento 2. Seamlessly integrate the UET Tag into your store without any coding skills or code changes.
is a digital advertising platform developed by Microsoft, offering advertisers the opportunity to display ads on its various online properties, including the Bing search engine and partner websites.
📚 UET (Universal Event Tracking) Tag
is a small snippet of code that can be added to a website's pages to record what customers do on your website and send that information to Microsoft Advertising.
Unlock the diverse benefits for your business
The Microsoft Ads (UET Tag) extension can be helpful for:
Business Owners
Understand ad performance and effectiveness, plan ad budgets more wisely
Technical Specialists
Save time on manual UET Tag installation and event tracking configuration
Marketing Managers
Get insights for optimizing ads and improving campaign results
Achieve success in Microsoft Advertising with Universal Event Tracking
Universal Event Tracking (UET) makes it possible to access powerful Microsoft Advertising features such as conversion tracking, audience targeting, and automated bid strategies. By leveraging these capabilities, you can gather valuable data about ad effectiveness and properly optimize your ad to enhance investments (ROI).
Quickly install the UET tag
With extensions as Microsoft (Bing) Ads, you can establish a connection between your Magento store and Microsoft Ads within seconds by inserting a UET Tag ID copied from your ad account.
You can create one single UET Tag to collect the same event data for all available stores in one place or configure tags with unique sets of enabled events for each store view to collect data separately.
All created tags will be stored on the special grid where you can easily view and manage them.
Configure event tracking
This Bing Ads tracking extension allows you to automatically configure tracking for 13 often used events such as add_to_cart, purchase, view_item, login, begin_checkout, etc.
The mentioned events are built-in, everything you need to do is activate them from the extension’s backend during the UET Tag setup. After this, the information regarding enabled events will be reported to Microsoft Advertising without manual code changing or Google Tag Manager usage.
Increase website conversions MUST
When running marketing activities in general and especially advertising campaigns, it is crucial to measure their effectiveness in achieving desired business goals.
As is known, advertisers define specific user actions on the website that are meaningful and align with their goals, marking these actions as conversions. Usually, there are macro and micro conversions which vary depending on the particular campaign and niche.
In Microsoft Ads, conversions can be based on web page URLs (e.g. /thank-you-page) or events (e.g. add-to-cart, purchase). Setting up the conversions helps to estimate ad performance on different levels (account, campaign, ad, keyword) and make smarter adjustments to its optimization.
Launch effective remarketing MUST
Some research shows that the prospect needs to ‘face’ the advertiser’s message at least 7 times before they’ll take action to buy.
The Bing Ads (UET Tag) extension helps to create remarketing lists based on user activity on a website. It means you can divide your website visitors into specific groups and target them with more personalized and relevant ads. For instance, you can target users who have added products to a cart but didn't finish a purchase.
Moreover, it is available to automatically generate and target audiences that are similar by behavior and attributes to your existing ones (with at least 300 users).
Benefit from in-depth analytics
When the collected data is displayed in an easy-to-analyze way and can be fine-tuned according to specific research objectives, it is more likely to find insightful patterns and come up with ideas for performance improvement.
Microsoft (Bing) Ads account offers various reports where you can include or exclude metrics for analysis. Using Microsoft Ads tracking, you’ll be able to see more. For example, which touchpoints and ads played a role in conversions, helping you allocate your advertising budget more effectively.
Are Amasty extensions compatible with all themes and extensions by other vendors?
Amasty extensions work with all plugins we issued and with most 3rd-party plugins. If you come across a Magento 2 compatibility issue with any third-party module, we’ll definitely try to help you.
If you face any technical issues, please create a ticket...
Will I get free support and updates?
Product updates for extensions purchased before Feb 1, 2022With the transition to product subscriptions, you will receive product updates for all extensions purchased before Feb 1, 2022 throughout the entire grace period — up to Aug 1, 2022. If you ...
Do you have the installation service?
Yes, you can use installation and configuration services that are available as the part of Pro and Premium add-ons for your product subscriptions.Please note that this installation service doesn’t include uninstallation. So, if you need to completely...
Can I request a free trial?
Amasty doesn’t provide any trials of Magento extensions.
There's one exception: Amasty extensions are provided for testing or demo purposes to our official Platinum Partners as a part of the “access to Amasty extensions for testing purposes with Composer...
Can I test an Amasty extension on a staging site before transferring it to a live one?
Yes, you can install any Amasty extension on a test site and configure all the settings there before doing it on your live store.
How can I get a refund?
Amasty offers to its Customers a thirty (30) day money-back guarantee for the Software. In case the acquired extension didn’t meet your expectations, our support team is always ready to help you. Fees for support subscriptions and any services provided...
How can I receive a discount?
We are now working at a loyalty program for our customers that is supposed to bring even greater benefits in the long term. While it’s not out yet, you can look through these Special Offers. New discounts and specials are added every month. To stay ...
How to update a Magento 2 Amasty extension?
To update a Magento 2 extension by manual upload:1. log in to the customer account;2. navigate to the Products tab, scroll to the packages section, and click the Download link next to the extension that should be updated;3. Important: If some extension...
If I need additional features to be added to an Amasty extension, how can I ask for it?
To leave your feature request, log in to your customer account and open the Products tab. Then, scroll down to the bottom of the page, and leave your feature request in the following form:
As soon as you send your request, it is considered by our ...
Magento 2 Amasty extensions installation
Each Amasty extension package is provided with the extension files, installation & setup guides, and a license agreement. Some extensions include import files examples as well. So how to install our Magento extension?
What is the plugin...
How can I prolong support?
If you have an active support service subscription, it grants you access to support services for all products purchased before Feb,1 as long as your subscription is active. Alternatively, support services are only available as the part of a product ...
Can I change the EE extension to CE for free?
Usually, no, you can’t exchange modules. Please, contact our support managers and they’ll consider your case individually.
→ Learn more about our special offers
How can I get a discount to re-purchase plugins?
Usually, we don’t provide any discounts. But you can contact us, and we’ll consider your case individually.
→ Learn more about our special offers
