Microsoft Ads (UET Tag) for Magento 2

Gain maximum insights into users’ actions after they click on your ads with the Microsoft Ads extension for Magento 2. Seamlessly integrate the UET Tag into your store without any coding skills or code changes.

  • Activate 10+ built-in events for tracking
  • Set up event-based conversion goals
  • Create precise remarketing lists
  • Form similar audiences
  • Get access to extended analytics
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📌 Microsoft Advertising (a.k.a. Bing Ads)

is a digital advertising platform developed by Microsoft, offering advertisers the opportunity to display ads on its various online properties, including the Bing search engine and partner websites.

📚 UET (Universal Event Tracking) Tag

is a small snippet of code that can be added to a website's pages to record what customers do on your website and send that information to Microsoft Advertising.

Unlock the diverse benefits for your business

The Microsoft Ads (UET Tag) extension can be helpful for:


Business Owners

Understand ad performance and effectiveness,
plan ad budgets more wisely


Technical Specialists

Save time on manual UET Tag installation
and event tracking configuration


Marketing Managers

Get insights for optimizing ads
and improving campaign results

Achieve success in Microsoft Advertising
with Universal Event Tracking

Universal Event Tracking (UET) makes it possible to access powerful Microsoft Advertising features such as conversion tracking, audience targeting, and automated bid strategies. By leveraging these capabilities, you can gather valuable data about ad effectiveness and properly optimize your ad to enhance investments (ROI).

Quickly install the UET tag

With extensions as Microsoft (Bing) Ads, you can establish a connection between your Magento store and Microsoft Ads within seconds by inserting a UET Tag ID copied from your ad account.

You can create one single UET Tag to collect the same event data for all available stores in one place or configure tags with unique sets of enabled events for each store view to collect data separately.

All created tags will be stored on the special grid where you can easily view and manage them.


Configure event tracking

This Bing Ads tracking extension allows you to automatically configure tracking for 13 often used events such as add_to_cart, purchase, view_item, login, begin_checkout, etc.

The mentioned events are built-in, everything you need to do is activate them from the extension’s backend during the UET Tag setup. After this, the information regarding enabled events will be reported to Microsoft Advertising without manual code changing or Google Tag Manager usage.

Increase website conversions MUST

When running marketing activities in general and especially advertising campaigns, it is crucial to measure their effectiveness in achieving desired business goals.

As is known, advertisers define specific user actions on the website that are meaningful and align with their goals, marking these actions as conversions. Usually, there are macro and micro conversions which vary depending on the particular campaign and niche.

In Microsoft Ads, conversions can be based on web page URLs (e.g. /thank-you-page) or events (e.g. add-to-cart, purchase). Setting up the conversions helps to estimate ad performance on different levels (account, campaign, ad, keyword) and make smarter adjustments to its optimization.

Launch effective remarketing MUST

Some research shows that the prospect needs to ‘face’ the advertiser’s message at least 7 times before they’ll take action to buy.

The Bing Ads (UET Tag) extension helps to create remarketing lists based on user activity on a website. It means you can divide your website visitors into specific groups and target them with more personalized and relevant ads. For instance, you can target users who have added products to a cart but didn't finish a purchase.

Moreover, it is available to automatically generate and target audiences that are similar by behavior and attributes to your existing ones (with at least 300 users).

Benefit from in-depth analytics

When the collected data is displayed in an easy-to-analyze way and can be fine-tuned according to specific research objectives, it is more likely to find insightful patterns and come up with ideas for performance improvement.

Microsoft (Bing) Ads account offers various reports where you can include or exclude metrics for analysis. Using Microsoft Ads tracking, you’ll be able to see more. For example, which touchpoints and ads played a role in conversions, helping you allocate your advertising budget more effectively.

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Version 1.0.3
Last Update: Apr 23, 2024
1.0.3 - Apr 23, 2024
  • Fix we fixed the error that occurred on the Cart page when the "View Cart" event is being enabled
1.0.2 - Feb 01, 2024
  • Refactoring we refactored the module code to optimize it
  • Fix we fixed the issue with the View Cart event tracking
1.0.1 - Nov 03, 2023
  • New Initial Release
1.0.0 - Nov 03, 2023

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