Customer Group Pricing for Magento 2

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Set individual prices for each customer segment you serve (e.g. not logged in, B2B, B2C, VIP, etc.) to boost sales and enhance loyalty. Implement a strategic pricing approach with Magento 2 Customer Group Pricing.
  • Create rules to customize prices for different customer groups
  • Modify prices by a fixed amount or percentage
  • Adjust pricing for customer groups based on the website (store view)
  • Combine group-specific and quantity-based pricing
  • Replace prices across all store pages

Find out how Magento Customer Group Pricing
can benefit your online business

customer-group-pricing-benefit-1

Expand marketing opportunities
Align your pricing strategy with customer expectations, as well as regional and market needs. Get an additional tool to build loyalty and drive engagement

customer-group-pricing-benefit-2

Stimulate high-volume purchases
Strengthen business relationships and encourage larger, repeat orders by providing tailored pricing for B2B customers (wholesalers)

customer-group-pricing-benefit-3

Streamline pricing management
Automate adjustments to Magento 2 group pricing, eliminating manual work and minimizing errors — ultimately increasing operational efficiency.

NOTE:

The extension described on this page is not currently in development. This page is created to assess demand. If you are interested in the release of the Price per Customer Group for Magento 2 extension, please provide your email in the form.

Upgrade your pricing strategy for growth

Traditional, one-size-fits-all pricing doesn’t meet the diverse needs of your customers.
With personalized pricing, you can offer them the shopping experience they expect and deserve.

Set Magento group price rules

Utilize flexible extension settings to configure Magento 2 customer group price rules that automatically customize pricing for selected customer segments. Apply percentage (e.g., +10%) or fixed amounts (e.g., -$5) changes. Adjust prices for all products or specific items by adding conditions. Set priority to determine which rule takes precedence when product selections overlap. Easily manage all created rules through a user-friendly grid.

Use group and tiered pricing together

Combine customer group pricing with tiered or quantity-based pricing options to offer even greater flexibility. This allows you to implement discount structures that apply not just based on the customer group but also on the number of items purchased, making it easier to incentivize bulk orders.

Differentiate group prices for websites

Pricing customization goes beyond customer groups. With our Magento 2 Price per Customer Group module, you can set different prices within the same customer group, depending on the website (store view). This feature is especially valuable for businesses with multiple storefronts, enabling them to adjust pricing based on regional or market-specific demands and stay competitive.

Replace prices site-wide

Seamlessly replace prices across all store pages, including category, product, and search result pages, as well as the cart page and more. Ensure consistent pricing throughout the entire shopping experience by automatically adjusting prices based on the customer group’s assigned rates.

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