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Abandoned Cart Email for Magento 1


Increase your conversion rate by motivating customers to recover their abandoned carts. Send mass cart reminders, easily customize email templates and generate coupons to encourage visitors come back to your store.

  1. Create unlimited number of flexible rules
  2. Capture email early via AJAX
  3. Use customizable sending schedule
  4. Automatically generate coupons
  5. Track sending history
  6. GDPR compliant
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See User Guide
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Abandoned Cart Email
Do you want your store to comply with the latest EU’s legislative requirements? Try out our Magento GDPR module to be sure everything's fine.

Why do customers leave their carts?

magento shopping cart abandonment

Abandonment statistics

According to the Sale Cycle, the average abandonment rate in the sales sector is over 73% and the overwhelming majority of abandonments happen in the time period between 1 pm and 2 pm.

Among the common reasons for leaving online stores shoppers emphasize the following:

  • High shipping costs (44%)
  • Hesitation, simply being not ready to purchase (41%)
  • Too high product prices (25%)

Noticeably Increase Your Revenue

Motivate your audience to complete purchases

Very often online shoppers add products to their carts but don’t complete purchases because of hesitation. Remove the hesitation with the Magento Abandoned Cart Emails extension by getting closer to clients and boost your sales.

Boost your conversion rates

Do you know that according to the latest statistics every single shopping cart reminder sent to non-converted customers brings about $5 back to the online store? In a highly competitive e-commerce market, you simply can’t afford to ignore potential profit which could be generated by abandoned carts.

magento abandoned cart email extension


Get more loyal clients

Show to your clients you highly appreciate them by offering tempting discounts in your Magento abandoned cart email. You can easily personalize your reminders and therefore get more powerful feedback.

Create an unlimited number of email templates

Create as many different templates as you need and easily customize them according to your specific requirements:

  • Display product configuration options like size, color etc.
  • Use format manager to display currency, dates, price and time in the necessary format.
  • Use URL manager to automatically create URLs corresponding to Magento requirements.

Incentivize customers with discounts

Insert discount codes into any of the follow-ups so that store visitors will be highly motivated to come back and purchase the items from their abandoned carts. E.g. you may send 3 reminders to a customer and add promo codes to the 2-nd and 3-rd cart emails to increase the chance of order.

Highly-configurable follow-ups for max efficiency

Custom rule for each type of products

Different products require different approaches to be sold. Clients who are going to purchase expensive products, for example, cars or jewelry, require more attention. So, you can create a special rule for such types of products to send more follow-ups and promo codes to potential clients.

Generate flexible rules

Create an unlimited number of flexible rules to send as many follow-ups as you need. For each rule you can set an individual number of follow-ups to be sent, e.g. for simple and cheap products, it may be 2 reminders, for more expensive ones it may be 4 or 5.


magento abandoned cart email module
magento abandoned cart email extension

Use customizable sending schedule

If you are going to send more than one email you can indicate any time periods between the dispatches.

Automatically add coupons 

Motivate customers to return to your Magento store and complete their purchase with discount coupons. Specify conditions when the promo coupons should be automatically sent to clients.

Capture emails of guest visitors with AJAX

Usually, visitors are not likely to register on shopping sites, so it’s very important to have the ability to send follow-ups not only to authorized visitors but to guest cart abandoners as well. The module captures guest addresses with AJAX when visitors fill in the checkout fields to send them follow-ups in case they interrupt the checkout process. 

Cancel email dispatch based on stock availability

The dispatch automatically stops when customers click on the "restore cart" link or in case any product in the cart is out of stock. After the order is placed, follow-ups won't be sent as well.

Manage rules faster using mass actions

It’s possible to enable, disable or delete rules in bulk. An admin user can apply these actions to any number of rules right from the grid in your backend.

Send targeted emails

While creating a rule you can specify customer groups, order amount, particular brand names etc. Such flexibility will help you to effectively set up mass email sending by accurately targeting it.

Track the number of recovered carts in a current month

Use new condition to track how many carts each particular customer has restored this month. Due to this option, you get even more precise recovery data and prevent abuse from shoppers who abandon their carts too often.

Possibility to make the coupon available for the email recipient only

To take the coupon usage over total control make the promo-code sent in the follow-up email valid only for the email recipient.

Test your campaigns, track follow-ups sending and analyze results

Analyze your campaigns

History grid shows who of your clients just opened a recovery link, recovered the cart as well as whether they used the attached coupons or not. Filter and sort the data by rule name, customers’ names and emails, status, etc for effective analysis of your campaigns. For a proper analyzing a store, admin can also export the detailed history of all non-converted carts.

Manage and import email blacklist

The module enables you quickly view, edit and import customers' emails blacklist. Add customer addresses to the list either manually or by uploading them from your computer.

Send test emails

The module allows you create test notifications and send them to the appropriate address to check if everything functions correctly.

With this tool you can also:

  • Disable auto sending option and manage follow-ups manually.
  • Stop sending emails once the recovery link is opened.
  • Send a reminder copy to an alternate email address.
  • Send follow-ups to registered clients only (not guests).

Moderate emails in the queue

Before a follow-up is sent it gets into the sending queue where you can see all the sending details and edit content. Modify the scheduled date and time as well as the customer's email address. You can also edit templates right from the queue grid.

Enrich the list of your marketing tools

Compatibility with other modules

The extension fully supports the One Step Checkout module functionality allowing you to easier capture customers' email addresses and launch effective email campaigns.

Abandoned Cart Email video review

To see how Abandoned Cart Email module works please watch the video review.

magento 2 smtp email

Higher conversion rate with Magento SMTP Settings

Decrease email rejection and prevent your abandoned cart emails to be labeled as spam with Magento SMTP module

Product questions

What’s required for the extension to work?

For correct work of the module you will need to set up a cron job. Read more about Magento Cron.

How many abandoned carts are allowed per customer?

Only one abandoned cart at a time is supported. Read on to see all the details.

Read the FULL answer

How many abandoned carts can be recovered by one user?

One customer can recover a limitless number of abandoned carts by default. Though, using the abandoned cart settings you can restrict the number. Read on to see the settings.

Read the FULL answer

Does this Abandoned Cart Email extension work with guest checkout?

Yes, Magento Abandoned Cart extension allows for sending guest emails to not registered visitors and visitors uncompleted a purchase.

Read the FULL answer

Does AJAX email capture work with One Step Checkout extensions?

Our Abandoned Cart Email module is compatible with the overwhelming majority of 3-d party extensions. But in case any issues occur - our support team will instantly help you to solve them. The module is 100% compatible with our One Step Checkout extension.

Does abandoned cart email contain pics of the items in the customer’s cart?

Yes, sure, product images will be automatically added to the email.

Are there any ready-to-use email templates?

Yes, you will get a ready-to-use templates in the extension package. Additionally, you can create as many email template styles as you need. There are also advanced options that will make your emails even better: it’s possible to display variables like size, color, etc. as well as use format manager to display currency, dates, price and time.

Can I send a coupon code in a reminder email?

Yes, you can create rules according to which coupons will be sent.

Can further reminders be cancelled if a customer places an order after the first reminder?

Magento email notifications can be disabled automatically. For this, you need to set cancel conditions in the rule configuration. Go on reading to see the example.

Read the FULL answer

Can I have different rules for reminders in different store views?

Yes, each rule can be applied to all or only some store views.

Can I use Google Analytics utm tagging?

Yes, you can track the shopping cart abandonment statistics. With the use of Google Analytics, you can receive Magento abandoned cart report. To see the screenshot go on reading.

Read the FULL answer

How to use debug mode in the extension?

Debug mode is a useful tool that allows you to check why emails are not being sent out. Please proceed to the full answer to get a step-by-step guide.

Read the FULL answer
Reasons to choose

Other Features

  • 100% Open Source — Easy To Customize
  • Follows Magento Code Architecture
  • Separated HTML/CSS/JS
  • Simple installation via Composer
* The name "Magento" and the logo are the trademarks of Magento, Inc.
good extension but can be better
Hi. I recently bought this extension, as an addition to Follow Up email. OK. it could be just one extension. but nevermind.
Extension works almost well, rules are robust. you can make chain of messages etc.

There some things to fix/improve:

1. coupon code is not applied when customer is clicking link email. Customer is logged to the store, its session is handled, so why not to apply email coupon at once?

2. Event cancelling should be multiple choice instead of dropdown with just only 2 options. It can be much powerful when different events are triggered (now its purchase and link clicking.) but this is not enough
Tomek Jordan
Extension is great and support is even more great!
The extension works great for me and the support helped me a lot in installing the extension.
Must say you can freely choose Amasty products they are good with there products and support.
Brilliant way to keep your customers with you
I write reviews very seldom. This time I’m just happy with the extension, and delighted to say a few words.
It’s an excellent email trigger with multiple options and opportunities. It took some time to “play” with all of them. The number of features, possibilities and customizations is amazing!
Actually, sending out the first bunch of emails I was afraid that clients will mark this mail as spam. Instead we’ve received a positive feedback; the clients came back for actual purchases. We recovered a lot of abandoned cart with this plugin.
E-mail templates are also worth noticing, they look really good. But if you want to create your own template, you’ll have to figure out how to do it. It would be nice if this feature becomes more intuitive and user-friendly. So I can tell for sure that it's a great idea for that price.
Generally, it’s one tool to earn more without any extra work.
does what it says
one of the best email trigger modules so far. Lots of options – everything nee ded for sending emails and tracking them. No conflicts with other extensions as well.
Although you can customize the templates and add various product parameters and stuff in it, it would be much easier if there were a couple of decent email templates – but we had to design them and code them so they look good. With this option it would be an all-in-one solution saving our time.
Great tool
Excellent email trigger with wide functionality! Most of all I use promo campaigns based on customer wishlist and previous orders. It took me a minimum of time to set up email trigging but the results I got are beyond words.
One thing that made me a little bit sad is the design of email templates. I expected something more. Yes they’re customizable but I wanted ready cool-designed templates.
Overall, this is a great module and will be even better once they made the above mentioned improvement.
Magento Connect,
Excellent on all counts
Just a good addon for retargeting, very well thought out. Our worry that customers wouldn't like receiving abandoned cart reminders proved to be unfounded. We have already seen a clear ROI in the first 2 weeks.
So, the addon is exactly what they promised, plus excellent customer support.
Magento Connect
Well done Amasty!
Easy installation and highly customizable extension for re-marketing.
A must have for every online shop...
KS Alex
Great tool
This extension is a great tool to follow up potential customers. I had some problems with sending emails at first but Amasty support helped me out. Good job!
Very useful extension
This extension allow our store to send mail for each group of customer with conditions.
Comprehensive extension that offers multiple opportunities
Excellent re-marketing solution
This extension allows to integrate an excellent re-marketing solution.

It also comes with a nice mail theme that, in most cases, can be used as is.

Unbeatable value for money
Template issues
This extension works exactly as it's described on the product page. But I couldn't find out the way to create email templates by myself and had to contact Amasty support. After the guys helped me I had no problems with the plugin and I'd definitely recommend it to others.
Alice_Green World
My boss is happy with the module.
Working well.
Jerry Hew
Great tool to draw more customers
Easy to use, handy tool to remind customers about the carts they abandon. You now, we really didn't expect that this would increase our conversions rate so quickly. Amazing results!
Nice work Amasty!
Another good extension from you guys! Powerful configuration compared to competitors. Some pre-defined e-mail templates would be great! Another suggestion is to be able to send coupons that loss their cost with over time. For example if customer comes to proceed with his order within 1 hour after abandoned e-mail is sent, he gets 20% off. If he comes after a day, he gets only 10%.

Write Your Own Review

You're reviewing: Abandoned Cart Email

Version 1.17.4 - November 05, 2018
– Fix: security issues were resolved
Version 1.17.3 - October 22, 2018
– Fix: the issue with expired days was resolved
Version 1.17.2 - September 25, 2018
– Improvement: the notification to admin when the debug mode is enabled was added
Version 1.17.1 - August 29, 2018
– Improvement: the error log stability was enhanced
Version 1.17.0 - June 14, 2018
– New: the functionality to comply with the latest GDPR EU changes was added
Version 1.16.3 - June 06, 2018
– Fix: the error message appearing in Queue menu under very specific circumstances was fixed.
Version 1.16.2 - May 31, 2018
– Improvement: now extension is able to log errors which occurred during email preparation into log file.
Version 1.16.1 - May 18, 2018
– Improvement: now placeholder image will be sent if product doesn't have an image present.
Version 1.16.0 - May 05, 2018
– New: it is now possible to output Discount Amount of abandoned cart coupon in email. Please look for 'Coupon Discount Amount' in 'Insert Variable...' menu when editing email template.
Version 1.15.5 - February 08, 2018
– Minor fixes
Version 1.15.4 - February 05, 2018
– Fix redirect issue
Version 1.15.3 - September 08, 2017
– Minor fixes
Version 1.15.2 - August 18, 2017
– Compatibility with One Step Checkout extension improved
Version 1.15.0 - July 31, 2017
– Different greetings for guest and registered customers
– UTM parameters fix
Version 1.14.0 - July 17, 2017
– New feature: Debug Mode. When enabled, carts will be immediately marked as "abandoned" and email will sent with zero delay.
– It is now possible to output coupon expiration date in the email
– Email status display fixes
– Fix for images not showing in the email
– Fix for redirecting to HTTPS pages
– Number of smaller fixes and tweaks
Version 1.13.0 - May 30, 2017
– Schedule editing behavior fixed
– Fix for CC setting
– Fixes for coupon behavior
– Code readability improvements
– Minor display issues fixed
Version 1.12.4 - January 04, 2017
– Few minor fixes for images of configurable products and delivery time
Version 1.12.3 - November 30, 2016
– New cancel conditions based on stock availability
– Multiple Cancel Conditions can be used now
– Improved compatibility with Auto Add Promo Items extension
– It is now possible to schedule emails to be sent after 30 days of cart abandonment
Version 1.12.2 - November 23, 2016
– Check if quote (pending cart) still exists and is not expired
Version 1.12.1 - November 22, 2016
– Minor fix for a quote (pending cart) was removed for some reason
Version 1.12.0 - November 03, 2016
– Improvement for e-mail sending routing
Version 1.11.18 - October 17, 2016
– Fixed wrong URL generation in some cases
Version 1.11.17 - September 23, 2016
– Mass actions added to the Rules grid to Enable, Disable or Delete rules in bulks
Version 1.11.16 - September 12, 2016
– Multiple triggers to cancel follow-up
Version 1.11.14 - July 14, 2016
– Timezone modifications.
Version 1.11.13 - June 21, 2016
– Minor general improvements
Version 1.11.12 - March 01, 2016
– Compatibility improvements
Version 1.11.11 - January 20, 2016
– 3-d party SMTP modules compatibility
– Older Magento versions support
Version 1.11.10 - December 09, 2015
– Option to use shopping cart rule coupons in the messages. It gives additional level of flexibility when create conditions and limitations for generated coupons
Version 1.11.9 - November 02, 2015
– Admin routing patch (SUPEE-6788) compatibility: fix for conditions tab page
Version 1.11.8 - October 27, 2015
– Admin routing patch (SUPEE-6788) compatibility
Version 1.11.7 - October 14, 2015
– Code refactoring: emails capture functional has been moved to the layout, set stop_rules_processing = 0 when create coupon by default,
– CC has been changed to BCC, SMTP extensions compatibility
Version 1.11.6 - July 10, 2015
– Magento security fix
– Minor improvements for coupons
Version 1.11.5 - May 14, 2015
– Minor improvements for coupon apply logic
Version 1.11.4 - April 25, 2015
– Magento 1.4 compatibility
– Using base currency at email
– Optimization for generation coupons by cron
Version 1.11.2 - March 27, 2015
– Coupon is applied automatically, client does not need to enter it manually
– Option to to send alerts to registered clients only.
Version 1.11.1 - March 18, 2015
– New option to send emails to registered customers only (not guests)
– Added compatibility with several 3-d party one page checkout modules
– Fixed price display in the email template
Version 1.11.0 - February 05, 2015
– Better compatibility with Auto Add Promo Items extension
– Fix for coupon validation
Version 1.10.0 - December 16, 2014
– Possibility to use URL manager for the email templates to automatically create correct Magento URLs.
– Admin can use format manager for the email templates to display data like date or price in the necessary format.
Version 1.9.0 - October 30, 2014
– Coupons now are restricted to the same customer EMAIL as in the cart
– Admin can show configuration options for products in the cart in the email template
Version 1.8.0 - August 29, 2014
– Ability to show configuration options (like color or size) for each product in the email
Version 1.7.0 - July 23, 2014
– Manage and import blacklist
– Export emails history
– Auto apply coupon code (if any)
Version 1.6.1 - May 22, 2014
– Compatibility with SMTP extensions.
Version 1.6.0 - May 03, 2014
– New variables in the templates:
– {{var schedule.getDiscountAmount()}}
– {{var schedule.getExpiredInDays()}}
– {{var schedule.getSubtotalGreaterThan()}}
Version 1.5.0 - April 17, 2014
– Locale file added
– new configuration params for the products list in the email template:
– {{layout handle="amacart_email_quote_items" quote=$quote history=$history mode=list image=yes price=yes priceFormat=exculdeTax descriptionFormat=short discount=yes }}
Version 1.4.0 - April 11, 2014
– Better multi-store support
– New options to display prices in email (incl. or excl. tax)
Version 1.3.8 - February 26, 2014
– Category conditions
– Right rules validation for carts with virtual products only
Version 1.3.6 - January 20, 2014
– Category conditions
– TM_FireCheckout compatibility
– Skip carts with zero items
Version 1.3.3 - December 09, 2013
– HTML templates moved to base package
– New email template variable getCheckoutUrl()
– Email capture works well under https
Version 1.2.4 - November 20, 2013
– History for deleted schedule is now also visible.
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