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Abandoned Cart Email v1.11.2

Increase your conversion rate by motivating customers to recover their abandoned carts. Send mass cart reminders, easily customize email templates and generate coupons to encourage visitors come back to your store.
Create unlimited number of flexible rules
Use customizable sending schedule
Easily create and edit email templates
Automatically generate coupons
Track sending history

Abandoned Cart Email

Magento CE 1.4.x - 1.9.x, EE 1.8.x - 1.14.x

Screenshots: (click to zoom)

Cart Abandonment: Why do customers leave their carts?

magento shopping cart abandonment

Abandonment statistics

According to the Sale Cycle the average abandonment rate in the sales sector is over 73% and the overwhelming majority of abandonments happen in the time period between 1pm and 2 pm.

Among the common reasons for leaving their carts shoppers specify the following:

  • High shipping costs (44%)
  • Hesitation, simply being not ready to purchase (41%)
  • Too high product prices (25%)

Noticeably Increase Your Revenue

Destroy customers’ hesitation

Very often online shoppers add products to their carts, but don’t complete purchases because of hesitation. Remove the hesitation with the Magento Abandoned Cart Emails extension by getting closer to customers and boost your sales, by motivating visitors to restore their abandoned shopping carts.

Boost your conversion rates

Do you know that according to the latest statistics every single cart reminder sent to customers brings about $5 back to online store? In a highly competitive e-commerce market you just can’t afford ignoring potential profit which could be generated by abandoned carts. So a timely Magento abandoned cart reminder dramatically increases your chances to get another conversion.

Get more loyal clients

Show your customers you highly appreciate them by offering tempting discounts in your Magento abandoned cart email. You can easily personalize your cart reminders and therefore get more powerful feedback.

Enhance User Experience

magento abandoned cart email extension


Let customers quickly restore their carts

Remove barriers on the customers’ way to their shopping carts, provide them with the opportunity to restore their carts with one click.

Achieve great results with nice and catchy email templates

Choose one of the numerous ready-to-send email templates to easily draw customers’ attention to their abandoned carts. Bright and clear templates will help you structure your data and highlight the most important information.

new!Use advanced template options

With the new flexible options you can easily customize templates according to your specific needs:

  • Display configuration options like size, color etc. in the email template.
  • Use format manager to display currency, dates, price and time in the necessary format.
  • Use URL manager to automatically create URLs corresponding to Magento requirements.

Incentivize customers with discounts

The module allows inserting discount coupons into any of the cart reminders so that customers will be highly motivated to come back to your store and purchase the items from their abandoned carts. E.g. you may send 3 cart reminders to a customer and add discount coupons to 2-nd and 3-rd emails to increase the chance of order.

Highly-configurable cart reminder emails for max efficiency

magento abandoned cart email module

Individual rule for each type of products

Different products require different approaches to be sold. Clients who are going to purchase expensive products, for example cars or jewelry, require more attention. So, you can create a special rule for such types of products to send more emailsand promo coupons to potential clients. While visitors who have abandoned their carts with just a few cheap items can receive only one or two cart reminders..

Create unlimited number of rules

You can create unlimited number of flexible rules to send as many cart reminders as you need with the Magento shopping cart abandonment extension. For each rule you can specify individual number of emails to be sent, e.g. for simple and cheap products it may be 2 reminders, for more expensive ones it may be 4 or 5 emails.

magento abandoned cart email extension

Use customizable sending schedule

If you are going to send more than one reminder email to particular customers you can specify time periods between cart reminders in a sequence to adjust their sending to your specific needs..

Automatically add coupons to emails

Motivate customers to return to your online store and complete their purchase with coupons. You can specify conditions when the coupons should be automatically sent to clients. E.g. you can send coupons only to the customers whose cart value is more than $200. Also it is possible to choose to which emails to add coupons, e.g. you can send the first cart reminder without coupon and add coupons starting from second or third email.

new!Possibility to make the coupon available for the email recipient only

To take the coupon usage over total control make the promo-code sent in the follow up email valid only for the email addressee.

new! Capture emails of guest visitors with AJAX

Usually customers are not likely to register on shopping sites, so it’s very important to have the ability to send follow up emails not only to authorized visitors, but to guests as well. The Abandoned Cart Emails module enables you capture guest emails when visitors fill in the checkout fields to send them cart reminders in case they interrupt the checkout process. The extension captures the customers’ emails with AJAX, so the emails are saved right after they are entered.

Send targeted emails

While creating a rule you can specify customer groups, order amount, particular brand names etc. Such flexibility will help you to effectively set up mass email sending by accurately targeting it.

Options for admin and customers to stop email sending

You can set the emails to stop automatically after an order is placed or a customer clicks the ‘restore cart’ link. Also it is possible to remove emails from the sending queue. Of course, there’s unsubscribe option for customers.

new!Track the number of recovered carts in a current month

Use new condition to track how many carts each particular customer has restored this month. Due to this option you get even more precise abandoned cart recovery data and prevent abuse from customers who abandon their carts too often.

Track email sending and analyze results

Analyze your campaigns

History grid shows who of your customers just opened a recovery link, recovered the cart as well as whether they used the attached coupons or not. You can filter and sort the data by rule name, customers’ names and emails, status, etc for effective analysis of your campaigns. For a proper analyzing you can also export the detailed history of all abandoned carts.

new! Manage and import email blacklist

The cart reminder extension enables you quickly view, edit and import customers' emails blacklist. Now you can add the emails to list either manually or by uploading them from your computer.

Moderate emails in the queue

Before an email is sent it gets into the sending queue where you can see all the sending details and edit emails. Modify the scheduled date and time as well as the customer's email address. You can also edit the email templates right from the queue grid.

Easily test your Campaigns

Send test emails

The module allows you create test emails and send them to the appropriate email address to check out if everything functions correctly.

With the extension you can also:

  • Disable auto sending option and manage cart reminders manually.
  • Stop sending emails once the recovery link is opened.
  • Send a reminder copy to alternate email address.

Use cart reminders wisely

New abandonment trends

The most common reasons for cart abandonment mentioned at the very beginning seem to be quite predictable, but there is one interesting tendency – high abandonment rates during the lunch time. Who are those people who browse through online shopping websites and then abandon their carts? Usually these are the office employees who try to grab a couple of free minutes during the lunch break to find the products they need. But when the break is over they have to close the website without making a purchase.

Hint:Show such customers an easy and clear way to come back to your store to complete the purchase process..

How cart abandonment reminders can improve the situation

Keeping in mind the info about the latest cart abandonment trends you can easily elaborate more effective email sending policy.

  • First of all, by tracking the time of cart abandonments as well as the cart value of the purchases, you can better specify the segments of the target audience for your emails. This will help you create personalized email templates for each segment.
  • By setting the appropriate email sending frequency and including coupons depending on the customers’ segment you have more chances to increase your conversions.

Enrich the list of your marketing tools

Compatibility with other modules

The extension fully supports the One Step Checkout module functionality allowing you to easier capture customers' email addresses and launch effective email campaigns.

7 reasons to choose  
Risk-free Investment
Risk-free Investment

30-day moneyback guarantee for all extensions. No questions asked.

Comprehensive Documentation
Comprehensive Documentation

There is a detailed user guide with examples even for tiny addons. FAQ section and videos also available.

Solutions Which Work
Solutions Which Work

Careful in-house testing ensures you get robust applications. Multiple stores support. Custom themes compatibility. All included.

Outstanding Support
Outstanding Support

Our support service is friendly and of high quality. And it is free. Unbelievably. Just check independent reviews at Magento Connect.

Usability and Performance
Usability and Performance

Nice and easy to use interfaces. Fast algorithms. Save your time and get things done.

Flexible and Easy Licensing
Flexible and Easy Licensing

No product or store view or domain limits. No monthly fees. No hidden charges. One extension license for one Magento installation.

Long Term Strategy
Long Term Strategy

We've been in the market for 5+ years. We're proud to be a Bronze partner and are planning to stick to Magento platform for years ahead. We're doing our best to build extensions which maximize effectiveness of your business. We're open to customers' suggestions and constantly update our products to match your needs.

Other Features

  • 100% Open Source — Easy To Customize
  • Follows Magento Code Architecture
  • Separated HTML/CSS/JS
  • W3C Validated Code

Online Extension User Guide

Questions & Answers

Customer Reviews
Great toolReview by creatosp
Overall extension rating
Excellent email trigger with wide functionality! Most of all I use promo campaigns based on customer wishlist and previous orders. It took me a minimum of time to set up email trigging but the results I got are beyond words.
One thing that made me a little bit sad is the design of email templates. I expected something more. Yes they’re customizable but I wanted ready cool-designed templates.
Overall, this is a great module and will be even better once they made the above mentioned improvement.
Magento Connect,
creatosp (Posted on 3/19/15)
Well done Amasty!Review by KS Alex
Overall extension rating
Easy installation and highly customizable extension for re-marketing.
A must have for every online shop... (Posted on 9/22/14)
Great toolReview by webdevoman
Overall extension rating
This extension is a great tool to follow up potential customers. I had some problems with sending emails at first but Amasty support helped me out. Good job! (Posted on 8/1/14)
Very useful extensionReview by johnnyfraisse
Overall extension rating
This extension allow our store to send mail for each group of customer with conditions.
Comprehensive extension that offers multiple opportunities (Posted on 7/10/14)
Excellent re-marketing solutionReview by Davide
Overall extension rating
This extension allows to integrate an excellent re-marketing solution.

It also comes with a nice mail theme that, in most cases, can be used as is.

Unbeatable value for money (Posted on 6/17/14)
Template issuesReview by Alice_Green World
Overall extension rating
This extension works exactly as it's described on the product page. But I couldn't find out the way to create email templates by myself and had to contact Amasty support. After the guys helped me I had no problems with the plugin and I'd definitely recommend it to others. (Posted on 2/24/14)
My boss is happy with the module.Review by Jerry Hew
Overall extension rating
Working well. (Posted on 11/19/13)
Great tool to draw more customersReview by bobby_n
Overall extension rating
Easy to use, handy tool to remind customers about the carts they abandon. You now, we really didn't expect that this would increase our conversions rate so quickly. Amazing results! (Posted on 11/11/13)
Nice work Amasty!Review by pitnger
Overall extension rating
Another good extension from you guys! Powerful configuration compared to competitors. Some pre-defined e-mail templates would be great! Another suggestion is to be able to send coupons that loss their cost with over time. For example if customer comes to proceed with his order within 1 hour after abandoned e-mail is sent, he gets 20% off. If he comes after a day, he gets only 10%. (Posted on 11/1/13)

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Overall extension rating
Version 1.11.2 - Mar 27, 2015
– Coupon is applied automatically, client does not need to enter it manually
– Option to to send alerts to registered clients only.
Version 1.11.0 - Feb 05, 2015
– Better compatibility with Auto Add Promo Items extension
– Fix for coupon validation
Version 1.10.0 - Dec 16, 2014
– Possibility to use URL manager for the email templates to automatically create correct Magento URLs.
– Admin can use format manager for the email templates to display data like date or price in the necessary format.
Version 1.9.0 - Oct 30, 2014
– Coupons now are restricted to the same customer EMAIL as in the cart
– Admin can show configuration options for products in the cart in the email template
Version 1.8.0 - Aug 29, 2014
– Ability to show configuration options (like color or size) for each product in the email
Version 1.7.0 - Jul 23, 2014
– Manage and import blacklist
– Export emails history
– Auto apply coupon code (if any)
Version 1.6.1 - May 22, 2014
– Compatibility with SMTP extensions.
Version 1.6.0 - May 03, 2014
– New variables in the templates:
– {{var schedule.getDiscountAmount()}}
– {{var schedule.getExpiredInDays()}}
– {{var schedule.getSubtotalGreaterThan()}}
Version 1.5.0 - Apr 17, 2014
– Locale file added
– new configuration params for the products list in the email template:
– {{layout handle="amacart_email_quote_items" quote=$quote history=$history mode=list image=yes price=yes priceFormat=exculdeTax descriptionFormat=short discount=yes }}
Version 1.4.0 - Apr 11, 2014
– Better multi-store support
– New options to display prices in email (incl. or excl. tax)
Version 1.3.8 - Feb 26, 2014
– Category conditions
– Right rules validation for carts with virtual products only
Version 1.3.6 - Jan 20, 2014
– Category conditions
– TM_FireCheckout compatibility
– Skip carts with zero items
Version 1.3.3 - Dec 09, 2013
– HTML templates moved to base package
– New email template variable getCheckoutUrl()
– Email capture works well under https
Version 1.2.4 - Nov 20, 2013
– History for deleted schedule is now also visible.