For more details see the Abandoned Cart Email extension page.
Increase your conversion rate by motivating customers to recover their abandoned carts. Send mass cart reminders, easily customize email templates and generate coupons to encourage visitors come back to your store.
To set up Abandoned Cart Email, please go to System > Configuration > Abandoned Cart
The coupon is available only for particular customer - The extension can generate and add special coupons to abandoned cart emails automatically. Set this option to ‘Yes’ if you want to make the coupon available only to the email recipient. In other words, the coupon code can be used only if a customer gets to a store through the link in the email or if he/she is logged in as an email recipient.
Send emails only to registered customers - Set this option to 'Yes“ if you want to send abandoned cart emails only to registered customers.
Disable guest email logging for EU customers (GDPR compliance requirement) - set to Yes if you want EU customers' emails not to be saved in the system's base in order to prevent sending unsolicited emails.
Sender Name, Sender Email - Specify general email details of the sender.
Sends copy of emails to - Specify the address to send the email copy
Main Template - choose an email template. To edit or create a template, please, go to System > Transactional Emails.
Import Blacklist - import customer emails that you want to add to your blacklist.
Enable Debug Mode - In usual mode, abandoned cart emails are sent with a 10 minutes delay after the cart was abandoned. If you enable test/debug mode, the emails will be sent without any delay, but only to the specified email domains. For example, your team would like to test the sending of abandoned cart emails, so you set 'storename.com' in the Permitted Email Domains and after one of the team members, for example, email@example.com, leaves the cart, he will receive the email right off the bat if everything works fine.
Log Enable - when enabled, all your steps of rules creation and sending of emails will be recorded in the log. This will help to find mistakes if they are committed.
Log Storage Period - specify the time the log should be saved.
To create a new rule for abandoned cart emails, go to Promotions > Abandoned Cart Emails > Rules
Click Add rule to create a new rule or click on the already existing one to edit it.
Name - Specify the name of the rule
Status - enable or disable the rule
Priority - specify the priority: Rules with higher priority will be applied first
Cancel Condition - choose the events, that will stop email sending.
Link from email clicked - after a customer clicks on the link in the abandoned cart email, he/she won't receive this emails anymore.
Any product went out of stock - the email sending stops if any of the products in the customer's abandoned cart is out of stock.
All products went out of stock - the email sending stops if all products in the customer's abandoned cart are out of stock.
Specify the store view and customer groups to which the rule should be applied.
Choose as many conditions as you need to create the most flexible rule. You can specify particular brands, subtotal, country origin etc.
Transactional Email - choose an email template
Delivery Time - set the time intervals after which the cart will be considered abandoned and the email reminder will be sent to a customer.
Coupon - choose a coupon type, a date of its expiration, a discount amount and a cart subtotal for each particular email.
Add Record - You can add as many new scheduled emails as you need.
These settings allow you to get Google Analytics statistics in your email campaign.
The information will be accessible under campaigns in your GA account.
You have the opportunity send test emails to check if everything works fine.
To send test reminder, please choose the email you need and click Run.
Test emails work only for registered users. When a customer adds some items to the cart and then leaves it without making a purchase, his/her email address gets to the test grid.
Go to Promotions > Abandoned Cart Emails > Emails Queue
On the queue grid, you can see all emails that are waiting to be sent. You can also see the scheduled sending time and the coupon code.
Click Edit to start editing email templates.
Here you can insert and edit any template you need:
Edit email templates right from the queue grid. You can change customer email address, scheduled sending date and time as well as the subject of your email.
Customer Email - See and export the list of email addresses to which email reminders have already been sent.
Observe email statuses for proper analyzing your email campaign. See how many email recipients recovered their abandoned carts or just clicked on the recovery link.
Then hit “Load Template” button. Name the template and edit the code if necessary, then save the template and then it will be available to use in the corresponding rule. Now you can use any templates created in ‘Transactional e’mails’ section for abandoned cart e-mails.
To use custom variables, go to Template Content field: