Abandoned Cart Email for Magento 1

Increase your conversion rate by motivating customers to recover their abandoned carts. Send mass cart reminders, easily customize email templates and generate coupons to encourage visitors come back to your store.

  • Create unlimited number of flexible rules
  • Capture email early via AJAX
  • Use customizable sending schedule
  • Automatically generate coupons
  • Track sending history
  • GDPR compliant
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Why do customers leave their carts?

Abandonment statistics

According to the Sale Cycle, the average abandonment rate in the sales sector is over 73% and the overwhelming majority of abandonments happen in the time period between 1 pm and 2 pm.

Among the common reasons for leaving online stores shoppers emphasize the following:

  • High shipping costs (44%)
  • Hesitation, simply being not ready to purchase (41%)
  • Too high product prices (25%)

Noticeably Increase Your Revenue

Motivate your audience to complete purchases

Very often online shoppers add products to their carts but don’t complete purchases because of hesitation. Remove the hesitation with the Magento 1 Cart Abandonment Emails extension by getting closer to clients and boost your sales.

Boost your conversion rates

Do you know that according to the latest statistics every single shopping cart reminder sent to non-converted customers brings about $5 back to the online store? In a highly competitive e-commerce market, you simply can’t afford to ignore potential profit which could be generated by abandoned carts.


Get more loyal clients

Show to your clients you highly appreciate them by offering tempting discounts in your Magento abandoned cart email. You can easily personalize your reminders and therefore get more powerful feedback.

Create an unlimited number of email templates

Create as many different abandoned cart templates for Magento emails as you need and easily customize them according to your specific requirements:

  • Display product configuration options like size, color etc.
  • Use format manager to display currency, dates, price and time in the necessary format.
  • Use URL manager to automatically create URLs corresponding to Magento requirements.

Incentivize customers with discounts

Insert discount codes into any of the follow-ups so that store visitors will be highly motivated to come back and purchase the items from their abandoned carts. E.g. you may send 3 abandoned cart reminders to a Magento customer and add promo codes to the 2-nd and 3-rd cart emails to increase the chance of order.

Highly-configurable follow-ups for max efficiency

Custom rule for each type of products

Different products require different approaches to be sold. Clients who are going to purchase expensive products, for example, cars or jewelry, require more attention. So, you can create a special rule for such types of products to send more follow-ups and promo codes to potential clients.

Apply one or more rules per cart

Create an unlimited number of flexible rules to send as many follow-ups as you need. For each rule you can set an individual number of follow-ups to be sent, e.g. for simple and cheap products, it may be 2 reminders, for more expensive ones it may be 4 or 5.


Use customizable sending schedule

If you are going to send more than one email you can indicate any time periods between the dispatches.

Automatically add coupons

Motivate customers to return to your Magento store and complete their purchase with discount coupons. Specify conditions when the promo coupons should be automatically sent to clients.

Capture emails of guest visitors with AJAX

Usually, visitors are not likely to register on shopping sites, so it’s very important to have the ability to send follow-ups not only to authorized visitors but to guest cart abandoners as well. The module captures guest addresses with AJAX when visitors fill in the fields on the Magento 1 and Magento 2 checkout page to send them follow-ups in case they interrupt the checkout process.

Cancel email dispatch based on stock availability

The dispatch automatically stops when customers click on the "restore cart" link or in case any product in the cart is out of stock. After the order is placed, follow-ups won't be sent as well.

Manage rules faster using mass actions

It’s possible to enable, disable or delete rules in bulk. An admin user can apply these actions to any number of rules right from the grid in your backend.

Send targeted emails

While creating a rule you can specify customer groups, order amount, particular brand names etc. Such flexibility will help you to effectively set up mass email sending by accurately targeting it.

Track the number of recovered carts in a current month

Use new condition to track how many carts each particular customer has restored this month. Due to this option, you get even more precise recovery data and prevent abuse from shoppers who abandon their carts too often.

Possibility to make the coupon available for the email recipient only

To take the coupon usage over total control make the promo-code sent in the follow-up email valid only for the email recipient.

Test your campaigns, track follow-ups sending and analyze results

Analyze your campaigns

History grid shows who of your clients just opened a recovery link, recovered the cart as well as whether they used the attached coupons or not. Filter and sort the data by rule name, customers’ names and emails, status, etc for effective analysis of your campaigns. For a proper analyzing a store, admin can also export the detailed history of all non-converted carts.

With this tool you can also:

  • Disable auto sending option and manage follow-ups manually
  • Stop sending emails once the recovery link is opened
  • Send a reminder copy to an alternate email address
  • Send follow-ups to registered clients only (not guests)

Manage and import email blacklist

The module enables you quickly view, edit and import customers' emails blacklist. Add customer addresses to the list either manually or by uploading them from your computer.

Moderate emails in the queue

Before a follow-up is sent it gets into the sending queue where you can see all the sending details and edit content. Modify the scheduled date and time as well as the customer's email address. You can also edit templates right from the queue grid.

Send test emails

The module allows you create test notifications and send them to the appropriate address to check if everything functions correctly.

Enrich the list of your marketing tools

Compatibility with other modules

The extension fully supports the One Step Checkout module functionality allowing you to easier capture customers' email addresses and launch effective email campaigns.


Do you want your store to comply with the latest EU’s legislative requirements?

Try out our Magento GDPR module to be sure everything's fine.


Higher conversion rate with Magento SMTP Settings

Decrease email rejection and prevent your abandoned cart emails to be labeled as spam with Magento SMTP module

Ready to upgrade your e-commerce game?

Our Magento 1 to Magento 2 Migration Service ensures a smooth transition to the latest platform, bringing new features and improved performance.

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Are Amasty extensions compatible with all themes and extensions by other vendors?
Amasty extensions work with all plugins we issued and with most 3rd-party plugins. If you come across a Magento 2 compatibility issue with any third-party module, we’ll definitely try to help you. If you face any technical issues, please create a ticket...
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Yes, you can install any Amasty extension on a test site and configure all the settings there before doing it on your live store.
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Amasty offers to its Customers a thirty (30) day money-back guarantee for the Software. In case the acquired extension didn’t meet your expectations, our support team is always ready to help you. Fees for support subscriptions and any services provided...
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We are now working at a loyalty program for our customers that is supposed to bring even greater benefits in the long term. While it’s not out yet, you can look through these Special Offers. New discounts and specials are added every month. To stay ...
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To update a Magento 2 extension by manual upload:1. log in to the customer account;2. navigate to the Products tab, scroll to the packages section, and click the Download link next to the extension that should be updated;3. Important: If some extension...
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What is the license policy? On how many websites can I use Amasty extensions?
Our license allows you to use a single extension license agreement on one Magento installation.If you run several domains on the same instance of Magento, you can use one extension license. However, if you run each website on a new installation of Magento...
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Are there any ready-to-use email templates?

Yes, you will get a ready-to-use templates in the extension package. Additionally, you can create as many email template styles as you need. There are also advanced options that will make your emails even better: it’s possible to display variables like size, color, etc. as well as use format manager to display currency, dates, price and time.

Can further reminders be cancelled if a customer places an order after the first reminder?

Magento email notifications can be disabled automatically. For this, you need to set cancel conditions in the rule configuration. Go on reading to see the example.

Can I have different rules for reminders in different store views?

Yes, each rule can be applied to all or only some store views.

Can I send a coupon code in a reminder email?

Yes, you can create rules according to which coupons will be sent.

Can I use Google Analytics utm tagging?

Yes, you can track the shopping cart abandonment statistics. With the use of Google Analytics, you can receive Magento abandoned cart report. To see the screenshot go on reading.

Does abandoned cart email contain pics of the items in the customer’s cart?

Yes, sure, product images will be automatically added to the email.

Does AJAX email capture work with One Step Checkout extensions?

Our Abandoned Cart Email module is compatible with the overwhelming majority of 3-d party extensions. But in case any issues occur - our support team will instantly help you to solve them.

The module is 100% compatible with our One Step Checkout extension.

Does this Abandoned Cart Email extension work with guest checkout?

Yes, Magento Abandoned Cart extension allows for sending guest emails to not registered visitors and visitors uncompleted a purchase.

How many abandoned carts are allowed per customer?

Only one abandoned cart at a time is supported. Read on to see all the details.

How many abandoned carts can be recovered by one user?

One customer can recover a limitless number of abandoned carts by default. Though, using the abandoned cart settings you can restrict the number. Read on to see the settings.

How to install Magento 1 Amasty extensions?
Each Amasty extension package is provided with the extension files, installation & setup guides and a license agreement. Some extensions include import file examples as well.Before installing any extension, please create a backup of the root folder...
How to use debug mode in the extension?

Debug mode is a useful tool that allows you to check why emails are not being sent out. Please proceed to the full answer to get a step-by-step guide.

What's required for the extension to work?

For correct work of the module you will need to set up a cron job. Read more about Magento Cron.

Customer Reviews

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See Magento (and other software) versions we support and guarantee their compatibility with our extensions

Version 1.18.5
Last Update: Apr 09, 2020
1.18.5 - Apr 09, 2020
  • Fix we fixed canceling of sending emails when order is placed
  • Fix we fixed filtering by ID on history grid
1.18.4 - Oct 28, 2019
  • Fix we solved the problem with sending email without products in cart
1.18.3 - Sep 27, 2019
  • Fix we solved the problem with using coupon codes from email
  • Fix we solved the problem with updating email queue by cron
  • Fix we resolved the problem with getting product price include tax in email
1.18.2 - Jul 29, 2019
  • Fix the issue with Error after pressing the button 'Save And Continue Edit' was fixed
  • Fix the issue with updating customer email address in quote was resolved
  • Fix the issue with error on Abandoned Cart Email filter by email was resolved
1.18.1 - Jul 01, 2019
  • Fix we fixed the issue with sending the abandoned cart email for a disabled product
1.18.0 - Jun 11, 2019
  • New now it is possible to trigger more that one rule per one abandoned cart
Version 1.17.7
Last Update: Feb 11, 2019
1.17.7 - Feb 11, 2019
  • Fix issues related to discount price were fixed.
1.17.6 - Jan 24, 2019
  • Fix a check to verify whether a customer is registered or a guest was added.
  • Fix url issues related to child and parent products were fixed.
1.17.5 - Jan 18, 2019
  • Fix link to the FAQ article was updated.
1.17.4 - Nov 05, 2018
  • Fix security fixes
1.17.3 - Oct 22, 2018
  • Fix the issue with expired days was resolved
1.17.2 - Sep 25, 2018
  • Improvement the notification to admin when the debug mode is enabled was added
1.17.1 - Aug 29, 2018
  • Improvement the error log stability was enhanced
1.17.0 - Jun 14, 2018
  • New the functionality to comply with the latest GDPR EU changes was added
Version 1.16.3
Last Update: Jun 06, 2018
1.16.3 - Jun 06, 2018
  • Fix the error message appearing in Queue menu under very specific circumstances was fixed.
1.16.2 - May 31, 2018
  • Improvement now extension is able to log errors which occurred during email preparation into log file.
1.16.1 - May 18, 2018
  • Improvement now placeholder image will be sent if product doesn't have an image present.
1.16.0 - May 05, 2018
  • New it is now possible to output Discount Amount of abandoned cart coupon in email. Please look for 'Coupon Discount Amount' in 'Insert Variable...' menu when editing email template.
Version 1.15.5
Last Update: Feb 08, 2018
1.15.5 - Feb 08, 2018
  • Minor fixes
1.15.4 - Feb 05, 2018
  • Fix redirect issue
1.15.3 - Sep 08, 2017
  • Minor fixes
1.15.2 - Aug 18, 2017
  • Compatibility with One Step Checkout extension improved
1.15.0 - Jul 31, 2017
  • Different greetings for guest and registered customers
  • UTM parameters fix
Version 1.14.0
Last Update: Jul 17, 2017
1.14.0 - Jul 17, 2017
  • New feature: Debug Mode. When enabled, carts will be immediately marked as \"abandoned\" and email will sent with zero delay.
  • It is now possible to output coupon expiration date in the email
  • Email status display fixes
  • Fix for images not showing in the email
  • Fix for redirecting to HTTPS pages
  • Number of smaller fixes and tweaks
Version 1.13.0
Last Update: May 30, 2017
1.13.0 - May 30, 2017
  • Schedule editing behavior fixed
  • Fix for CC setting
  • Fixes for coupon behavior
  • Code readability improvements
  • Minor display issues fixed
Version 1.12.4
Last Update: Jan 04, 2017
1.12.4 - Jan 04, 2017
  • Few minor fixes for images of configurable products and delivery time
1.12.3 - Nov 30, 2016
  • New cancel conditions based on stock availability
  • Multiple Cancel Conditions can be used now
  • Improved compatibility with Auto Add Promo Items extension
  • It is now possible to schedule emails to be sent after 30 days of cart abandonment
1.12.2 - Nov 23, 2016
  • Check if quote (pending cart) still exists and is not expired
1.12.1 - Nov 22, 2016
  • Minor fix for a quote (pending cart) was removed for some reason
1.12.0 - Nov 03, 2016
  • Improvement for e-mail sending routing
Version 1.11.18
Last Update: Oct 17, 2016
1.11.18 - Oct 17, 2016
  • Fixed wrong URL generation in some cases
1.11.17 - Sep 23, 2016
  • Mass actions added to the Rules grid to Enable, Disable or Delete rules in bulks
1.11.16 - Sep 12, 2016
  • Multiple triggers to cancel follow-up
1.11.14 - Jul 14, 2016
  • Timezone modifications.
1.11.13 - Jun 21, 2016
  • Minor general improvements
1.11.12 - Mar 01, 2016
  • Compatibility improvements
1.11.11 - Jan 20, 2016
  • 3-d party SMTP modules compatibility
  • Older Magento versions support
1.11.10 - Dec 09, 2015
  • Option to use shopping cart rule coupons in the messages. It gives additional level of flexibility when create conditions and limitations for generated coupons
1.11.9 - Nov 02, 2015
  • Admin routing patch (SUPEE-6788) compatibility: fix for conditions tab page
1.11.8 - Oct 27, 2015
  • Admin routing patch (SUPEE-6788) compatibility
1.11.7 - Oct 14, 2015
  • Code refactoring: emails capture functional has been moved to the layout, set stop_rules_processing = 0 when create coupon by default,
  • CC has been changed to BCC, SMTP extensions compatibility
1.11.6 - Jul 10, 2015
  • Magento security fix
  • Minor improvements for coupons
1.11.5 - May 14, 2015
  • Minor improvements for coupon apply logic
1.11.4 - Apr 25, 2015
  • Magento 1.4 compatibility
  • Using base currency at email
  • Optimization for generation coupons by cron
1.11.2 - Mar 27, 2015
  • Coupon is applied automatically, client does not need to enter it manually
  • Option to to send alerts to registered clients only.
1.11.1 - Mar 18, 2015
  • New option to send emails to registered customers only (not guests)
  • Added compatibility with several 3-d party one page checkout modules
  • Fixed price display in the email template
1.11.0 - Feb 05, 2015
  • Better compatibility with Auto Add Promo Items extension
  • Fix for coupon validation
Version 1.10.0
Last Update: Dec 16, 2014
1.10.0 - Dec 16, 2014
  • Possibility to use URL manager for the email templates to automatically create correct Magento URLs.
  • Admin can use format manager for the email templates to display data like date or price in the necessary format.
Version 1.9.0
Last Update: Oct 30, 2014
1.9.0 - Oct 30, 2014
  • Coupons now are restricted to the same customer EMAIL as in the cart
  • Admin can show configuration options for products in the cart in the email template
Version 1.8.0
Last Update: Aug 29, 2014
1.8.0 - Aug 29, 2014
  • Ability to show configuration options (like color or size) for each product in the email
Version 1.7.0
Last Update: Jul 23, 2014
1.7.0 - Jul 23, 2014
  • Manage and import blacklist
  • Export emails history
  • Auto apply coupon code (if any)
Version 1.6.1
Last Update: May 22, 2014
1.6.1 - May 22, 2014
  • Compatibility with SMTP extensions.
1.6.0 - May 03, 2014
  • New variables in the templates:
  • {{var schedule.getDiscountAmount()}}
  • {{var schedule.getExpiredInDays()}}
  • {{var schedule.getSubtotalGreaterThan()}}
Version 1.5.0
Last Update: Apr 17, 2014
1.5.0 - Apr 17, 2014
  • Locale file added
  • new configuration params for the products list in the email template:
  • {{layout handle=\"amacart_email_quote_items\" quote=$quote history=$history mode=list image=yes price=yes priceFormat=exculdeTax descriptionFormat=short discount=yes }}
Version 1.4.0
Last Update: Apr 11, 2014
1.4.0 - Apr 11, 2014
  • Better multi-store support
  • New options to display prices in email (incl. or excl. tax)
Version 1.3.8
Last Update: Feb 26, 2014
1.3.8 - Feb 26, 2014
  • Category conditions
  • Right rules validation for carts with virtual products only
1.3.6 - Jan 20, 2014
  • Category conditions
  • TM_FireCheckout compatibility
  • Skip carts with zero items
1.3.3 - Dec 09, 2013
  • HTML templates moved to base package
  • New email template variable getCheckoutUrl()
  • Email capture works well under https
Version 1.2.4
Last Update: Nov 20, 2013
1.2.4 - Nov 20, 2013
  • History for deleted schedule is now also visible.

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