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Sales Reps and Dealers for Magento 1

Take cooperation with sales reps and dealers to a new level. Assign customers to sales reps and dealers, so they can manage only their customers and create orders for them. Get convenient tools to control your sales reps and dealers.

  1. Divide customers between your sales reps and dealers
  2. Reps can manage and create orders only for their customers
  3. Assign personal managers to wholesale and VIP customers
  4. Convenient tools to control and manage your dealers
  5. Remove confusion between your staff members
  6. Switch dealers between orders
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User Guide
60 Days Money Back
Free Lifetime Updates
90 Days Free Support

Divide customers between your sales representatives and dealers

With this Magento reseller extension, you can easily create admin roles which allow to assign customers to admin users.

Great for those who work with wholesale customers

You will be able to appoint a personal manager for each wholesale customer within Magento.

Use wide range of options of this Magento wholesale extension:

  • View and edit only customers assigned to them.
  • See only orders placed by customers assigned to them.
  • Create orders from admin panel only for their customers.
  • Assign their orders to other dealers, if allowed by admin.
  • Add new customers from admin panel. A customer created by admin will be automatically assigned to admin.
  • Receive copies of order emails when new orders are created by customers assigned to them.

Possibility to select dealers

Enhance customer experience by enabling your clients to select dealers while they are getting registered. There is also an option to allow clients to choose a dealer in the customer account and during checkout.

Admin in Magento can sign in as customer

By just clicking a button from the account of a customer in the backend, it is possible for admin users in Magento to sign on as customers. If Share Customer Accounts is set to Global, you can easily choose a website to browse.

Customer group restriction for new orders

Now dealers and sales reps can assign orders they create only to the customer groups specified by the store administrator. This feature is extremely helpful for merchants who have different prices for different customer groups. Such a restriction prevents dealers from assigning orders to the inappropriate groups.

Customers can view dealer information

You can show a block on front end, in which customers will see information about the dealers who process their orders, e.g. a small photo, name and contact data.

Build great relationships with your sales representatives and dealers

Sales Reps and Dealers wholesale extension helps to better organize processing of orders

Admin users will be able to see only orders of customers assigned to them and will know exactly what orders they are responsible for. This will reduce confusion and misunderstanding between your staff members. And will significantly increase speed and quality of order processing.

Your sales reps and dealers will trust you more and cooperate with you more willingly

Now your dealers will be sure that nobody will be able to reach and mess up their customers and orders' information. This will greatly improve your cooperation between sales representatives and dealers.

Tools to coordinate and control the work of sales representatives and dealers

Notifications when new dealer is assigned to order

You can setup email notifications for reassignment of dealers. If enabled, both the old and the new order dealer will receive notifications when an order dealer is changed.

Assign sales reps and dealers to customer groups

If you assign a dealer to certain groups, the dealer will be able to add customers only to these groups.

Nice looking email template

Use a renewed HTML email template to notify your store dealers about new orders made by customers assigned to them. You can also immediately notify your customers, that their orders are honored. Use {{var dealer}} variable in the order emails to let a client know, who will take care of the order.

Search and sorting of orders by dealer

The extension adds Dealer column to the order grid. It is possible to filter and sort orders by dealers.

You will be able to see the list of orders, placed by customers assigned to a user

And not just see, but also filter and sort. For example, if you pay commissions to sales reps and dealers based on complete orders, you will be able to filter out only completed orders.

Switch dealers between orders

At an order view page you can see to what dealer the order is assigned and when necessary assign the order to a different dealer.

Manage the ‘Edit User’ and ‘Edit Customer’ pages easily

Dealer column is added to the Customers Grid Manage Customers tab on the Edit User page. If you often run into post_max_size error on this tab, just hide it to avoid the issue.

New dealer name field is added to the Personal Information fieldset (Customer View tab) on the Edit Customer page. You can also change dealer for the customer on this page. Account Information tab now has a specific page to do so.

Save your time - apply mass actions

Assign customers to a dealer via mass action on the Customers Grid. This option and the dealer column which is now added to the grid, you can manage dealings in your store in an easy and convenient way. Besides, all new orders from guest or unassigned customers can now be handed to a specified default dealer. Ensure that new orders are immediately taken care of!

Product questions

Can a customer select the dealer during the registration?

Yes, using this Magento wholesale module you can make it with the small code modification in Sales Reps and Dealers extension. Please contact us, and we can add the feature for the installation service fee.

Can I assign a dealer to the selected products?

No, this feature is not available in Sales Reps and Dealers extension.

Can new orders from customers be automatically assigned to either a sales rep or a dealer?

Yes, sure. If a customer X is associated with the dealer Y all his new orders will be assigned to this dealer.

What is the difference between a Sales Rep and a Dealer?

Actually there is no difference between sales reps and dealers. Read on to see the functionality.

Read the FULL answer

Can customers choose dealers themselves?

Yes, this can be done during registration or in the customer account. Go on reading to learn how to enable the function in your store.

Can this extension calculate commissions paid to dealers?

Currently, dealer comission is not available. 

Reasons to choose

Other Features

  • 100% Open Source — Easy To Customize
  • Follows Magento Code Architecture
  • Separated HTML/CSS/JS
  • Simple installation via Composer
* The name "Magento" and the logo are the trademarks of Magento, Inc.
15 Reviews
Jan 31, 2017
Suggested some added functionality and it was added in within two days! Absolutley fantastic service, this plugin makes our backend much more efficient!
Aug 03, 2016
The extension is packed with features and has (almost) everything you need. The only thing I've been asking for is to have a separate action logs for dealers (or integrate it into admin actions log extension).
If you could do that it would be AA+++. Thanks.
Apr 04, 2016
Perfect for our needs
We did not need all functionalities of this Extension, but we wanted to be able to assign orders to certain stores. This extension does that trick very nice. We had a small bug in the extension, but within the day the bug was fixed.
Jul 19, 2015
Wonderful extension
This extension works exactly as described and was just what we needed. The developer support has been excellent.
Jul 04, 2015
Excellent Sales Tool
Just what I need to be able to assign sales reps to certain accounts. Love how each sales rep receives an email notifying them of when their customer orders. I had a few questions and needed some support and the support team for this extension was awesome. I gave 5 stars because this extension does exactly as advertised and the first rate customer service. Saved me a bunch of money not having to have these type of functions created by custom work.
Jan 16, 2015
A great extension that can empower your business
One of our marketing people came across this tool and determined it would really work for our needs. As one of the developers who currently support our website I took a look and was hopeful that we could get it deployed along with some ancillary customization to our magento shop.
It was more than we could have hoped for. The extension gave us a great core to create our online Sales Representative program around. We've just finished the rollout and the Amasty team was super helpful and responsive when we needed some some help with the extension.
Magento Connect
Jul 11, 2014
Great idea but need improvements
First to say BRAVO to Amasty. They have some great ideas for their modules, original one without copy other vendors.

For this Sales rep module - it is super good options for having sales rep accounts and their related customers under for handling.

But certainly it misses some multisite options (all config options are global) so Sales Rep role made for it can be assigned to all websites and not separated. When creating customer that way sales rep from one website can see all other websites.

This can be somehow integrated with the Advanced permission module - which is great. Combining those two multisite can be achieved easier but still global sales rep role is an issue.
Elvis also bought the following extension(s):
Jun 15, 2014
Really Perfect in all things, very useful and typically as described and support is superior, i hope can work with amasty more and more .. till now i bought 4 extensions andworking as magic
i bought extensions: colorswatch, salesrep, Product Lables and extended product grid. and all working perfectly
also special greeting for my support developer Mr.Dzmitry Smolik for his fast and perfect work. Magento Connect
Sep 03, 2013
Expand the business
I think that it would be good if there is a possibility to work with frontend. And now it is just backend extension, nevertheless with a very strong potential.

Aug 19, 2013
Dealers work with own clients
Good way to manage sales reps and dealers work. Our each dealers have their our clients and he is responsible only for them. There are now any missing order or unsatisfied customers.

Aug 06, 2013
Our dreams came true.
Great extension for big stores. It helps us to save a lot of time. The support teams helped us to fix some issues, but notherthelsees the extension is the solution we were finding.

Jul 17, 2013
Amazing extension
No more mistakes and misleads, all our reps now work with only their own clients. This is very convenient for huge stores and companies. The extension is definitely worth 5 stars.

Magento Connect
Mar 19, 2013
Quick support and superb extension
The extension worked like a charm. Had some questions to clarify ... and the support team was very quick to respond. Would definitely recommend it.

rayseo, Magento Connect
Mar 19, 2013
Support super work!
Had a few problems getting it to work properly, but Amasty responded to our support query and fixed the issue within an hour! It was not a problem with the extension, it was our Magento settings.

chilled , Magento Connect
Mar 19, 2013
Great time saver!!
This module is time saver! I've installed it on customized 1.7 version and it works right out of the box. Thank you!

Andy_Lowis , Magento Connect

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CE 1.4.x - 1.9.x, EE 1.8.x - 1.14.x

You can always download the recent version free of charge from your account

Installing an upgrade is easy — check now

My Downloads
Version 1.5.7
Last Update: Apr 03, 2020
1.5.7 - Apr 03, 2020:
  • Fix we fixed the error on order grid page after apply dealer filter
1.5.6 - Jul 29, 2019:
  • Improvement the multistore for Send Notification to a Dealer about New Order was added
  • Improvement we added the Login as Customer module was added in package with Sales Reps and Dealers
1.5.5 - Apr 09, 2019:
  • Improvement a setting to allow a dealer to get access to all orders was added
  • Compatibility the compatibility with PHP 7.2.0 was enhanced
1.5.4 - Nov 19, 2018:
  • Improvement a new order notification template was added
  • Improvement the process of notifications queue creation and clearance was improved
1.5.3 - Oct 01, 2018:
  • Fix we resolved the error in a customer's account while "Show Dealer description in customer dashboard" option is YES
1.5.2 - Aug 22, 2018:
  • Fix we fixed the issue with assigning dealers to orders
1.5.1 - Jun 25, 2018:
  • Fix the issue with images added via the WYSIWYG editor was resolved
1.5.0 - Nov 13, 2017:
  • New "Allowed Customer Group" property of user is required
  • New we added an option for assign orders by customer or to creator from backend
  • New now, you can show all customers for a dealer
  • Improvement we implemented the new logic of sending emails to dealers about new orders
See previous updates
Version 1.4.15
Last Update: Aug 02, 2017
1.4.15 - Aug 02, 2017:
  • Fix we fixed an issue with an unauthorized access for dealer
1.4.14 - Jun 08, 2017:
  • Improvement some performance improvements
1.4.12 - Mar 09, 2017:
  • Improvement few minor improvements
  • Improvement the possibility for customer to select a dealer during checkout was added (with a setting to enable this feature)
1.4.11 - Feb 20, 2017:
  • Fix the fix for auto assignment of order to dealer when creating order from the backend
1.4.10 - Jan 31, 2017:
  • Improvement added the `Not Assigned` option in the Dealer filter on the Customers and Orders Grids
  • Fix we fixed Dealer column on the Customers Grid
1.4.9 - Jan 09, 2017:
  • Improvement some speed improvement when exporting customers from customer grid (avoid double join)
1.4.8 - Dec 23, 2016:
  • Fix the fix for extension's table being joined two times on the order export
1.4.7 - Jul 28, 2016:
  • Fix resolved an issue with filtering on the Order Grid in some cases
  • Fix we fixed the restriction of invoice/shipment/creditmemo collection
1.4.6 - Jun 03, 2016:
  • Fix several minor issues were resolved
1.4.5 - May 30, 2016:
  • Fix a number of minor improvements
1.4.4 - Mar 30, 2016:
  • Improvement added few improvements for emails and assignment of default dealer
1.4.3 - Nov 06, 2015:
  • Improvement compatibility improvements
1.4.2 - Oct 21, 2015:
  • New now you can allow customers to select a dealer in the customer account
1.4.1 - Oct 12, 2015:
  • Fix fix for auto assign order created via backend
  • Fix fix for recurring profiles
1.4.0 - Sep 10, 2015:
  • New added ability to change dealer for customer on the `Account Information` tab of the Edit Customer page
  • New added dealer name to the `Personal Information` fieldset (`Customer View` tab) on the Edit Customer page
  • New added Dealer column to the Customers Grid (`Manage Customers` tab) on the `Edit User` page
  • New ability to select website for Login as Customer feature, if `Share Customer Accounts` is Global
  • New ability to use {{var dealer}} variable in the order emails
  • New default Dealer - all new orders will be assigned to this dealer except if a specific customer is already assigned to another dealer
  • New Default Dealer - all new orders will be assigned to this dealer except if a specific customer is already assigned to another dealer
  • New we added the Dealer column to the Customer Grid
  • New now you can assign customers to a dealer via mass action on the Customers Grid
  • Improvement now you can hide the `Manage Customers` tab on the `Edit User` page
  • Improvement we reorganized the settings to make them more convenient to use
  • Fix fixed the Login as Customer issue if `index.php` present in Magento Base URL
Version 1.3.10
Last Update: Jul 16, 2015
1.3.10 - Jul 16, 2015:
  • Improvement you can add the `Login as Customer` button only for user with appropriate permissions
  • Improvement introduced a separate node in ACL for the `Login as Customer` function
  • Compatibility full compatibility with Magento security guidelines
1.3.9 - May 08, 2015:
  • Improvement now you can send delivery date reminder e-mail to appropriate sales rep (if have Delivery Date extension installed)
  • Compatibility Login as Customer feature now works on Magento versions older than
1.3.8 - Dec 23, 2014:
  • Improvement translations file were added
  • Improvement we implemented new email template
  • Improvement added customer group restriction on create new order
  • Compatibility the code has no additional rewrites, except required for EE
  • Fix fixed filtering on the Reports tab
1.3.7 - Aug 11, 2014:
  • New now you can select dealer during registration
1.3.5 - Jun 25, 2013:
  • New now you can assign a dealer to multiple user groups
  • New the module now can display dealer info to customers
1.3.3 - Jun 14, 2013:
  • New now admins can login as customer from backend
1.3.2 - Aug 15, 2012:
  • New an ability to set multiple roles as dealers was added
  • New an ability to allow dealers to assign orders to other dealers was implemented
1.3.1 - Jun 25, 2012:
  • Improvement now the dealer-to-admin messages block is not displayed at the shipping page
  • Compatibility we enhanced the EE compatibility
1.3.0 - Apr 10, 2012:
  • New ability to reassign dealers
  • New now you can search and sort orders by dealer
  • New now you can send email notifications when new dealer is assigned to an order
Version 1.2.3
Last Update: Oct 28, 2011
1.2.3 - Oct 28, 2011:
  • New admin has an option to assign a customer group to a dealer, so that the dealer can add customers only to the group
  • Compatibility better 1.6.x Magento versions compatibility
  • Fix several minor bugs were fixed
1.2.0 - Jul 28, 2011:
  • Improvement now you can send a copy of the order email to the sales rep/dealer, when new order is created by a customer
  • Fix several bugfixes and queries optimizations
Version 1.1.0
Last Update: Jun 07, 2011
1.1.0 - Jun 07, 2011:
  • New now you can view the list of orders placed by customers assigned to users
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