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Loyalty Program for Magento 2


Create a unique loyalty program to reward regular customers with exclusive discounts. Use flexible shopping cart rules to generate targeted offers and boost sales.

  1. Offer discounts based on cart and customer attributes
  2. Create promotions based on purchase history
  3. Use 16 additional actions for unique propositions
  4. Display program info and purchase stats in customer accounts
  5. Motivate store visitors to register and spend more
  6. PWA compatible extension
View Extension Demos
See User Guide

Why implement a loyalty program?

At a highly competitive market where customers have thousands of online stores to visit, loyalty programs are an effective tool that increases customer retention and boosts profits. With the Loyalty Program for Magento 2 extension you can easily build a flexible rewarding scheme to provide your clients with numerous relevant deals and targeted discounts. Clearly describe loyalty program conditions and display them right on the customer account page to stimulate shoppers return to your store and purchase more.

  • Increase an average order value
  • Significantly boost repeat sales
  • Attract new customers with minimal effort
  • Get deep insight into customer behavior
  • Create highly targeted offers
  • Build productive relationships with customers

The Magento 2 loyalty extension lets you use flexible conditions based on order and customer attributes as well as on purchase history to reward regular customers with additional discounts. Take advantage of multiple cart price rules actions to easily create hot deals for different loyalty program levels.

Display loyalty program levels on the customer account

Configure settings for loyalty program promotions

Specify information to display on the shopping cart page

Create different loyalty program levels

Set flexible conditions for each level

Choose one of 16 shopping cart rules actions


Highlight benefits to your customers

Visualize the benefits customers will receive on each step of your loyalty program. The more profits they see - the more appealing is the idea to become your partner.


Place banners on top of the product page

You can choose either to display a banner for all products at a time or for certain product categories or separate items.

Place banners under the products description

Find the best way to catch customers' attention: show these banners separately or combine them with top banners.

Provide products with labels

Vivid labels will drive additional attention to products. Reach even more precious results due to their synergistic work with banners.

Create loyalty programs to meet your specific needs

Create loyalty programs based on customer groups

Add customers to corresponding groups according to their purchase behavior. With the extension you can use the groups as a basement for your loyalty program levels and reward shoppers from each group accordingly.

  • Reward customers with coupons that can be generated manually or automatically;
  • Develop unique privileges for each customer group;

Use flexible conditions for different spending levels

Due to condition settings you can effectively motivate customers to spend more in order to achieve a higher loyalty level. The module allows you to create rules based on:

  • Purchase history;
  • Orders subselection;
  • Cart attributes;
  • Customer attributes;

Loyalty programs based on order subselection

Generate discounts based on customer order amounts to reward shoppers for making purchases in your store. Retain existing clients and attract new ones by creating tempting offers for those who purchase more.

Order subselection includes:

  • Average order value;
  • Total sales amount;
  • Number of placed orders;
loyalty program for magento 2

Create individual offers based on customer attributes

To show your attention to the most loyal customers you can easily create individual promotions with personal coupons using such customer attributes as email address, last name, TAX/VAT number etc.

Encourage guest visitors to register

To motivate shoppers get authorized simply limit the access to special offers and discounts for guest visitors. Make the bonuses available only for customers with a long membership history (membership days attribute) to effectively apply 'Best customer' marketing strategies and maximize your ROI.

loyalty program for magento 2

Show all discounts in breakdown

In a discount breakdown, a customer can see the name and amount of all the applied loyalty program discounts. It's become extremely useful if you have multiple promotions on your store. With a discount breakdown you can clearly show for what a client get a discount.

Offer multiple discount types to reduce promotional costs

With 16 additional cart price rules actions you can easily create a great variety of promo offers for different loyalty program levels. Exploit promo functionality to the full to increase the average order amount with minimum advertising spends.

Make free shipping a part of your loyalty plan

The Magento 2 loyalty system settings let you include a free shipping into any level of the loyalty program as an additional incentive for customers to keep purchasing in your store.

Specify the base price for discount calculation

An admin user can set the price that will be chosen as a base for discount calculation:

  • Original price;
  • Special price;
  • Price after previous discounts;
loyalty program for magento 2

Clearly inform customers about loyalty program steps

loyalty program for magento 2

Show loyalty program info in customer accounts

With the magento 2 customer loyalty extension you can display all reward program details right on the customer account page to describe all steps a shopper needs to make to get a discount. Use WYSIWYG editor and catchy images to make the scheme easy to perceive.

Display detailed stats on customer's purchases

The Magento 2 loyalty scheme tool shows statistics on customer purchases for previous and current months. Due to the detailed stats data customers will easily keep track of their spends and will see how much they need to purchase in order to get and extra discount or to be moved to a higher loyalty level.

More features

  • Bundle products support;
  • Virtual products support;
  • Exclude items with special price from your loyalty program;
Reasons to choose

Other Features

  • 100% Open Source — Easy To Customize
  • Follows Magento Code Architecture
  • Separated HTML/CSS/JS
  • Simple installation via Composer
* The name "Magento" and the logo are the trademarks of Magento, Inc.
Worthy tool and cool support
This module is enough to handle a full-fledged loyalty program, no need for CXM or extra loyalty solutions. There are many promotional options, you can work with different groups and inform customers about your loyalty levels. Yet configuration was not that easy. We had to contact support team several times. Now everything works fine.
Kelly Holland
Powerful yet complicated
In our webstore we sell organic cosmetics. This module allowed us to create a multistep loyalty program. Agree that there are many features and you will need to linger over it to configure everything right. However, when it's up and running is really a good module for its price.
Good for its price
Good functionality for its price. We have managed to increase our e-commerce conversions rates approximately by 10 % in a couple of months. Recently, we have experienced more engagement from our customers.
Thomas Lundberg

Write Your Own Review

You're reviewing: Loyalty Program for Magento 2

Version 2.7.4 - March 28, 2019
– Improvement: the code for actions "The Cheapest" and "The Most Expensive" was refactored and enhanced
– Fix: the issue with saving cart price rule after uploading banner image was resolved
– Fix: the issue with maximum amount of discount after order placing was fixed
Version 2.7.3 - March 18, 2019
– Fix: the issue with SKU validation for "Each Group of N" action was fixed
Version 2.7.2 - February 27, 2019
– Improvement: the css code was enhanced
– Fix: the issue with calculating product set discount was resolved
– Fix: the issue with validation by SKU for configurable products was fixed
Version 2.7.1 - December 07, 2018
– Fix: the issue with undefined index was resolved
Version 2.7.0 - November 29, 2018
– New: the ability to select promo products based on categories for the actions of a "Product Set" type was added. Now you can specify a category instead of manual listing all applicable products
– Improvement: minor adjustments affecting the behaviour of Amasty One Step Checkout discount breakdown were made
– Fix: the issues with "Buy X get Y" action were resolved
Version 2.6.2 - November 13, 2018
– Fix: the issue with installing extension on Magento 2.2.0 was resolved
Version 2.6.1 - November 02, 2018
– Improvement: the integration with Amasty Promo Banners and Amasty Product Labels extensions was enhanced
Version 2.6.0 - October 31, 2018
– New: introducing the ability to show promo banners and labels on products to highlight promotions
Version 2.5.3 - October 23, 2018
– Fix: the issue with the extension update was resolved
Version 2.5.2 - October 18, 2018
– Fix: the issue with the Cart Price Rules was resolved
Version 2.5.1 - October 11, 2018
– Fix: the issues with the scheduler on Magento Commerce 2.2.x were resolved
– Fix: the issue with the cart price rule preview on Magento Commerce was resolved
Version 2.5.0 - September 06, 2018
– New: the debug mode for a shopping cart was added. Now you can see the discounts applied to each item in the cart
– Improvement: the fields order and the text prompts are changed to simplify the cart price rules settings
Version 2.4.4 - August 23, 2018
– Improvement: the integration with Amasty Promo Banners and Amasty Product Labels extensions was added
– Improvement: the work of the discount breakdown feature was improved
– Improvement: the compatibility with the Amasty Shipping Rules extension was improved
Version 2.4.3 - July 30, 2018
– Fix: the issue with the counting of items for the action 'buy x get y' was resolved
– Fix: the issue with a group discount when making PayPal payment was resolved
Version 2.4.2 - July 19, 2018
– Fix: the issue with reward points was resolved
Version 2.4.1 - July 13, 2018
– FIx: the issue with cron in scheduler on Magento Enterprise Edition (Magento Commerce) was resolved
Version 2.4.0 - July 05, 2018
– New: the ability to read/update/create rules via Magento API was added
– New: the ability to apply discounts to the same products in the cart via "Each N-th" actions was added
Version 2.3.0 - June 08, 2018
– New: the ability to apply a discount to the cheapest or the most expensive products first, by configuring 'Each N-th', 'Each Group of N' and 'Each Product After N', was added
– New: the information section was added. Now you can see the version of installed extension, available updates, User Guide link and other useful data right on the module Configuration page
– Improvement: the 'Calculate Discount Based On' setting was removed from 'Each N-th', 'Buy X Get Y' and 'Each Product After N' actions
– Improvement: WYSIWYG editor for the Loyalty Program description was introduced
Version 2.2.5 - June 06, 2018
– Compatibility: the compatibility with Magento versions less than 2.2.4 was improved
Version 2.2.4 - June 01, 2018
– Improvement: 'Calculate Discount Based On' setting was removed from 'Each N-th', 'Buy X Get Y' and 'Each Product After N' actions as non-applicable.
Version 2.2.3 - May 07, 2018
– Fix: design of Discount Breakdown was adjusted
Version 2.2.2 - May 02, 2018
– Compatibility: Magento Enterprise Schedule feature support was improved
Version 2.2.1 - April 19, 2018
– Links to usage examples were added
Version 2.2.0 - April 04, 2018
– New: discount breakdown introduced. Now you can see all promotion rules applied with discount amount for each
– New: compatibility with Amasty Customer Attributes introduced
Version 2.1.0 - March 14, 2018
– Improved the 'Product set' action. Now, only SKUs can be used to create a set
– Improved usability by removing the 'Maximum Qty Discount is Applied To' setting from the 'Group of N' action
– Fixed the logic of the 'Product set' and 'Group of N' actions
– FIxed an issue with 'Max Amount of Discount' setting
Version 2.0.5 - March 02, 2018
– Fixed an issue with installation on Magento 2.2.2
Version 2.0.4 - January 18, 2018
– Rare issue with extension installation on Magento Enterprise Edition was fixed
– Compatibility with 3rd party extensions was improved
Version 2.0.3 - January 04, 2018
– 'Each N-th' action behavior was fixed
Version 2.0.2 - December 14, 2017
– The discount calculation for the "Each Nth" rules was fixed.
Version 2.0.1 - December 04, 2017
– The installation script was fixed.
Version 2.0.0 - November 29, 2017
– The configuration of several promo actions was simplified:
The promo actions "Each M-th After X-th" and "All Product after N" were combined in one action - "Each Product After N".
The promo actions "Buy X get N of Y" and "Buy X get Y" were combined in one action - "Buy X get Y".
– The advanced conditions display on Magento Enterprise Edition was changed.
– The issue with promo rule labels display was fixed.
Version 1.3.1 - October 23, 2017
– Fixed discount display in admin area
Version 1.3.0 - October 20, 2017
– New: Customer ID can be used as customer condition
– New: Magento Enterprise edition Schedule feature compatibility
– Fixed the rare case of division by zero
Version 1.2.3 - October 05, 2017
– "Each M-th after X-th" rule logic fixed
– Magento 2.2 compatibility tested and confirmed
Version 1.0.1 - July 26, 2016
– Fix for compilation mode
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