Loyalty Program | v1.13.0
Why do you need Loyalty program?
Loyalty Programs have a huge positive impact on emotions and, as well-known, decision-making is 70% emotional and 30% rational according to behavioral economists.
Providing customers with positive shopping experience is the way to spread the word about your brand and attract clients to your store at a low cost.
According to FiveStars loyalty study, Magento loyalty scheme members are 70% more likely to share news about your brand in social media and spend over 10X times more at your store than new customers.
Knowing all these facts It’s up to you whether to apply a discount program or not.
Reward customers and stimulate them to make purchases at the same time
Display rewards program info in customer accounts
Customer account area is the perfect place for describing your Loyalty Program terms, especially when there’s an ability to use rich html with images in the description. Customers must see what is needed to be done to get discounts in order to willingly participate in your magento rewards program.
Display detailed statisctics on customer' total, last and this month purchases
Loyalty Program Tab also reflects total, last and this month purchase statistics, which is a guarantee of getting discounts for clients. Correct statistics is important for customers as it is the basis of their trust.
Create targeted loyalty program offers
Conduct business with customers individually in order to better understand their needs. Offer different levels of discount program to customers with various purchase history situations. Add comprehensive number of Magento customer loyalty program options to foresee and satisfy any client case and also to give customers objectives to reach.
Build up loyalty programs and save money
Now you can also exclude products with special price from your loyalty programs. Since such items are already discounted to the minimum, it is reasonable to make discount rules skip such items not to lose money.
Build a comprehensive database on purchasing behavior
Assign customers to particular groups according to their purchasing behavior, which will be the basement of Loyalty Program levels for your store. Apply Loyalty Program and give discounts only to specific customer groups with positive purchase history. Use coupons for Magento customer rewards.
Move customers up from one spending level to the next one
Create conditions based on Purchase History, Order Subselection, Cart and Customer Attributes. By encouraging customers to buy more you’ll have a valid reason to upgrade their accounts, which will provide them with bigger discounts and you with more profit.
Retain existing customers and get back the defected ones
With this Magento rewards extension you'll be able not only to take care of your existing customers, but to return the defected ones. Remember customers’ order amounts and pay them back with discounts, it’s one of the main reasons for them to come back to your store. Use Order Subselection options for rewarding customers with good order history.
Order Subselection includes:
Make customers for life using Individual Promotions
Create individual Loyalty Program rules for the most loyal customers. Show the most loyal customers you value them through providing them with special order terms. Create coupons and Magento shopping cart price rules for individual customers based on customer attributes, Email, Last Name or TAX/VAT number.
Individual Promotions are created based on:
Stimulate guest customers to register
Limit the access to discount deals for guest customers in order to save money on customer involvement. Open up your loyalty system offers only for clients with long membership period, who are loyal to your store. Try to apply the strategy of Best customer marketing, which is - spend more time, effort, and money on the best customers in order to maximize the return on investment.
Reduce promotional and advertising costs
The best way to attract clients and extend their lifetime cycle is to always conduct interesting and surprising promotions. 21 shopping cart price rule actions are the best way to never tire customers with same and boring deals. This is the solution to make existing customers loyal and new customers involved with minimal investment. Remember that 20% of customers bring about 80% of your revenue.
Free shipping is always a great bonus to purchase
Make free shipping option a part of loyalty system. Customers gladly buy products if free shipping is promised. According to a recent comScore survey, 61 percent of consumers say they will cancel their purchase if free shipping isn't offered. Liberate two birds in one day – get customers into the sales funnel and make them loyal in the long term.
Clearly show the reason for the discount
Let customers see why they get discounts. A clear list of actions and corresponding rewards are the best incentives for customers’ activity. Show clients the name of the discount like ‘Discount for VIP customers’ and they’ll feel how much you value them.
Enhanced functionality of shopping cart rules grid
Now Special Promotions includes the capabilities of Promotions Manager module. As follows, you can see all rule details (the type of discount action and discount amount) right on the shopping cart rules grid. Besides it, you are able to manage promotions on the grid:
Bundle products support
You'll be able to create shopping cart price rules for bundle products. Many stores contain bundle products and the ability to create special offers for them is extremely useful.
Manually choose discount base
Admin user can define what price will be chosen as a discount base for the action – special price, the price after previous discounts or the original item price.
Full support of virtual products
If you’re the owner of virtual products store you can use all the module capabilities for creating profitable marketing campaigns. This Magento loyalty extension fully supports virtual items and counts all their particular aspects.
Compatibility with Order Attributes
Order Attributes, which input is either text field or text area can be used in the conditions of the Loyalty extension.
- 100% Open Source — Easy To Customize
- Follows Magento Code Architecture
- Separated HTML/CSS/JS
- W3C Validated Code
After a couple of support consultations, we finally managed to configure all the settings we needed… woo-hoo! That was not an easy thing, by the way.
Now the mod works like a charm. We are happy, customers are happy (at least, according to GA stats).
Having no marketing specialists in our store we have to utilize ready-to-implement tools. This one really helped us to boost our store audience and increase sales rate. But don’t wait for miracles to happen. It took us about half a year to see measureable results.
The settings are quite complex and require time to be appropriately configured. But all these efforts pay twice. Although the extension doesn’t offer the reward points, but only the discount system – it’s quite enough to make people buy more.
Easy set up and default shopping cart rules interface makes the maintenance process very transparent and allows to combine this module with other ecommerce best practices like points, catalog rules, event discounts or sales.
In the next version I love to see messages feature like “You need just 1 more purchase to earn the gold membership” and some advanced reporting.