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Loyalty Program | v1.7.2

compatibility CE 1.4.x - 1.9.x, EE 1.8.x - 1.14.x
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Loyalty Program

Reward customers with discounts using Magento shopping cart rules and it will automatically increase average order amount and eventually drive more sales. Make customers stay with you instead of shopping at competitors’ stores.
Create promos based on purchase history
Bundle products support
Stimulate guest customers to register
Clearly indicate discounts in the cart
Create promos for individuals and groups

Loyalty Program

30 Days moneyback
50% Off updates
120 Days free support

Why do you need Loyalty program?

Loyalty Programs have a huge positive impact on emotions and, as well-known, decision-making is 70% emotional and 30% rational according to behavioral economists.

Providing customers with positive shopping experience is the way to spread the word about your brand and attract clients to your store at a low cost.

According to FiveStars loyalty study, loyalty program members are 70% more likely to share news about your brand in social media and spend over 10X times more at your store than new customers.

Knowing all these facts It’s up to you whether to apply a discount program or not.

magento color swatches
Increase purchase frequency
Respond to competitive challenges
Create brand advocates
Build a strong brand by offering unique and useful Magento reward system
Initiate a promotional platform to drive marketing campaigns
Increase Customer Lifetime Value (CLV)
Support Best customer marketing (BCM)

Reward customers and stimulate them to make purchases at the same time

Display rewards program info in customer accounts

Customer account area is the perfect place for describing your Loyalty Program terms, especially when there’s an ability to use rich html with images in the description. Customers must see what is needed to be done to get discounts in order to willingly participate in your magento rewards program.

Display detailed statisctics on customer' total, last and this month purchases

Loyalty Program Tab also reflects total, last and this month purchase statistics, which is a guarantee of getting discounts for clients. Correct statistics is important for customers as it is the basis of their trust.

magento loyalty program
loyalty program

Create targeted loyalty program offers

magento loyalty program

Conduct business with customers individually in order to better understand their needs. Offer different levels of discount program to customers with various purchase history situations. Add comprehensive number of loyalty program options to foresee and satisfy any client case and also to give customers objectives to reach.

Various options of Loyalty Program
Targeted discounts for any customer segment
Unlimited number of Shopping Cart Price rules


Build up loyalty programs and save money

Now you can also exclude products with special price from your loyalty programs. Since such items are already discounted to the minimum, it is reasonable to make discount rules skip such items not to lose money.

Build a comprehensive database on purchasing behavior

Assign customers to particular groups according to their purchasing behavior, which will be the basement of Loyalty Program levels for your store. Apply Loyalty Program and give discounts only to specific customer groups with positive purchase history. Use coupons for Magento customer rewards.

Use coupons for rewarding
Separate customer groups discount support
Multiple coupons auto generation
magento loyalty program

Move customers up from one spending level to the next one

magento loyalty program

Create conditions based on Purchase History, Order Subselection, Cart and Customer Attributes. By encouraging customers to buy more you’ll have a valid reason to upgrade their accounts, which will provide them with bigger discounts and you with more profit.

Purchase History
Order Subselection
Cart Attributes
Customer Attributes

Retain existing customers and get back the defected ones

With this Magento rewards extension you'll be able not only to take care of your existing customers, but to return the defected ones. Remember customers’ order amounts and pay them back with discounts, it’s one of the main reasons for them to come back to your store. Use Order Subselection options for rewarding customers with good order history.

Order Subselection includes:

Average Order Value
Total sales Amount
Number of Placed Orders
magento loyalty program

Make customers for life using Individual Promotions

magento loyalty program

Create individual Loyalty Program rules for the most loyal customers. Show the most loyal customers you value them through providing them with special order terms. Create coupons and Magento shopping cart price rules for individual customers based on customer attributes, Email, Last Name or TAX/VAT number.

Individual Promotions are created based on:

Last Name or ID
TAX/VAT number

Stimulate guest customers to register

Limit  the access to discount deals for guest customers in order to save money on customer involvement. Open up your loyalty system offers only for clients with long membership period, who are loyal to your store. Try to apply the strategy of Best customer marketing, which is - spend more time, effort, and money on the best customers in order to maximize the return on investment.

Apply Membership Days attribute
Give discounts to truly loyal customers
Follow Best Customer Marketing strategy
magento loyalty program

Reduce promotional and advertising costs

magento loyalty program

The best way to attract clients and extend their lifetime cycle is to always conduct interesting and surprising promotions. 21 shopping cart price rule actions are the best way to never tire customers with same and boring deals. This is the solution to make existing customers loyal and new customers involved with minimal investment. Remember that 20% of customers bring about 80% of your revenue.

Best deals with 21 shopping cart price rule actions
New customers with minimum investment
Combine Loyalty Program and Promotions

Free shipping is always a great bonus to purchase

Make free shipping option a part of loyalty system. Customers gladly buy products if free shipping is promised. According to a recent comScore survey, 61 percent of consumers say they will cancel their purchase if free shipping isn't offered. Liberate two birds in one day – get customers into the sales funnel and make them loyal in the long term.

Give a stimulus to continue shopping
Free shipping as a bonus for loyalty
Free shipping for particular products
magento loyalty program

Clearly show the reason for the discount

magento loyalty program

Let customers see why they get discounts. A clear list of actions and corresponding rewards are the best incentives for customers’ activity. Show clients the name of the discount like ‘Discount for VIP customers’ and they’ll feel how much you value them.

Give a name to discount displayed on the checkout
Explain what to do to get discounts
Surprise customers at the checkout to increase satisfaction

Enhanced functionality of shopping cart rules grid

Now Special Promotions includes the capabilities of Promotions Manager module. As follows, you can see all rule details (the type of discount action and discount amount) right on the shopping cart rules grid. Besides it, you are able to manage promotions on the grid:

Duplicate the rule
Quickly activate and deactivate the promo
Easily delete outdated rules and coupons
Set the rule priority
magento loyalty program


Bundle products support

You'll be able to create shopping cart price rules for bundle products. Many stores contain bundle products and the ability to create special offers for them is extremely useful.

Full support of virtual products

If you’re the owner of virtual products store you can use all the module capabilities for creating profitable marketing campaigns. The extension fully supports virtual items and counts all their particular aspects.

7 reasons to choose
Risk-free Investment

30-day moneyback guarantee for all extensions. No questions asked.

Comprehensive Documentation

There is a detailed user guide with examples even for tiny addons. FAQ section and videos also available.

Solutions Which Work

Careful in-house testing ensures you get robust applications. Multiple stores support. Custom themes compatibility. All included.

Outstanding Support

Our support service is friendly and of high quality. And it is free. Unbelievably. Just check independent reviews at Magento Connect.

Usability and Performance

Nice and easy to use interfaces. Fast algorithms. Save your time and get things done.

Flexible and Easy Licensing

No product or store view or domain limits. No monthly fees. No hidden charges. One extension license for one Magento installation.

Long Term Strategy

We've been in the market for 5+ years. We're proud to be a Bronze partner and are planning to stick to Magento platform for years ahead. We're doing our best to build extensions which maximize effectiveness of your business. We're open to customers' suggestions and constantly update our products to match your needs.

Other Features

  • 100% Open Source — Easy To Customize
  • Follows Magento Code Architecture
  • Separated HTML/CSS/JS
  • W3C Validated Code

Online Extension User Guide

Worthy promotional tool
This is not the first promotional tool we use in our store, and it’s become a good s upplement to previously installed promo mods. Unlike points and rewards tools, this tool simply allows discounts accumulation. But despite the limited functionality, the rules settings are extremely diverse.
After a couple of support consultations, we finally managed to configure all the settings we needed… woo-hoo! That was not an easy thing, by the way.
Now the mod works like a charm. We are happy, customers are happy (at least, according to GA stats).
Does what it says
We’ve faced some problems right after the extension installation because of the conflicts with two discount mods we’d already had. Finally after 3 days of contacting support service, we got our app running.
Having no marketing specialists in our store we have to utilize ready-to-implement tools. This one really helped us to boost our store audience and increase sales rate. But don’t wait for miracles to happen. It took us about half a year to see measureable results.
The settings are quite complex and require time to be appropriately configured. But all these efforts pay twice. Although the extension doesn’t offer the reward points, but only the discount system – it’s quite enough to make people buy more.
Magento Connect
Complicated but effective
I wasn’t expecting such functionality for this price – and this extension is VERY rich in features. You will need a day or two to set every thing up, but in the end it works perfectly. Not very simple I think, but the result is good and I like it. Lots of customer groups, rewards, coupons etc etc.
Magento Connect,
Mandatory investment in your business
We have been using this extension for almost a year and definitely see positive impact. We are selling online courses, so customers often returns for next purchase. However you, know, there is strong competition and we HAVE to impact on customer loyalty and “help” them to buy again. Personal discounts and membership rules is our way to do this.
Easy set up and default shopping cart rules interface makes the maintenance process very transparent and allows to combine this module with other ecommerce best practices like points, catalog rules, event discounts or sales.
In the next version I love to see messages feature like “You need just 1 more purchase to earn the gold membership” and some advanced reporting.

Magento Connect
very good, adding email support will be nice
I really like this extension, very good for marketing purposes and to attract customers, it will be very nice if you can add email support to it, so that customers can get monthly points statements. Everything else is great!
Hurry up to install!
That's a great plugin to install, especially on the Christmas Eve. We purchased it a month ago, and have noticed real conversion boost. Customers adore deals and discounts, and it's high time exploit this to the full :)
Vanda Winners
Amazing tool to increase returning conversions - exactly what I need.
Our returning conversions increased by 10% minimum as after a month of using the extension. A nice result I must say. This is the must have tool for any store that wants to have loyal customers.
Well done
This is our first Amasty module. We had no issues while installing it, and we have no issues with it now. The products are being sold out like hot pancakes with the incentives your plugin offer. Thank you Amasty!
Said Brahim

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You're reviewing: Loyalty Program

Version 1.7.2 - Jul 27, 2015
– Option to skip items with tier price
Version 1.5.2 - Nov 05, 2014
– One cent rounding bug fix
– Bundle and virtual product support
Version 1.5.1 - Apr 10, 2014
– 3 new popular actions with set of products
Version 1.5.0 - Apr 02, 2014
– New action: fixed price for product set. For example "buy mobile phone, memory card and the case for $99 in total"
– New action: percent discount for product set. For example "when buying shoes and jacket together, each item gets 10% off"
Version 1.4.1 - Oct 22, 2013
– First Release
Version 1.4.4 - Nov 16, 2013
– Better support of custom options
Version 1.4.3 - Nov 13, 2013
– Ability to use custom options in the the rules