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Loyalty Program v1.5.4

Reward customers with discounts using Magento shopping cart rules and it will automatically increase average order amount and eventually drive more sales. Make customers stay with you instead of shopping at competitors’ stores.
Create promos based on purchase history
Bundle products support
Stimulate guest customers to register
Clearly indicate discounts in the cart
Create promos for individuals and groups

Loyalty Program

Magento CE 1.4.x - 1.9.x, EE 1.8.x - 1.14.x

Screenshots: (click to zoom)

magento color swatches


Why do you need Loyalty program?

Loyalty Programs have a huge positive impact on emotions and, as well-known, decision-making is 70% emotional and 30% rational according to behavioral economists.

Providing customers with positive shopping experience is the way to spread the word about your brand and attract clients to your store at a low cost.

According to FiveStars loyalty study, loyalty program members are 70% more likely to share news about your brand in social media and spend over 10X times more at your store than new customers.

Knowing all these facts It’s up to you whether to apply a discount program or not.



  • Increase purchase frequency
  • Respond to competitive challenges
  • Create brand advocates
  • Build a strong brand by offering unique and useful Magento reward system
  • Initiate a promotional platform to drive marketing campaigns
  • Increase Customer Lifetime Value (CLV)
  • Support Best customer marketing (BCM)


Reward customers and stimulate them to make purchases at the same time


  • Customer account area is the perfect place for describing your Loyalty Program terms, especially when there’s an ability to use rich html with images in the description. Customers must see what is needed to be done to get discounts in order to willingly participate in your magento rewards program.
  • Loyalty Program Tab also reflects total, last and this month purchase statistics, which is a guarantee of getting discounts for clients. Correct statistics is important for customers as it is the basis of their trust.



magento loyalty program
loyalty program


magento loyalty program


Create targeted loyalty program offers


Conduct business with customers individually in order to better understand their needs. Offer different levels of discount program to customers with various purchase history situations. Add comprehensive number of loyalty program options to foresee and satisfy any client case and also to give customers objectives to reach.


  • Various options of Loyalty Program
  • Targeted discounts for any customer segment
  • Unlimited number of Shopping Cart Price rules


magento loyalty program


Build a comprehensive database on purchasing behavior


Assign customers to particular groups according to their purchasing behavior, which will be the basement of Loyalty Program levels for your store. Apply Loyalty Program and give discounts only to specific customer groups with positive purchase history. Use coupons for Magento customer rewards.


  • Use coupons for rewarding
  • Separate customer groups discount support
  • Multiple coupons auto generation



magento loyalty program


Move customers up from one spending level to the next one


Create conditions based on Purchase History, Order Subselection, Cart and Customer Attributes. By encouraging customers to buy more you’ll have a valid reason to upgrade their accounts, which will provide them with bigger discounts and you with more profit.


Discount Program is based on:

  • Purchase History
  • Order Subselection
  • Cart Attributes
  • Customer Attributes



magento loyalty program


Retain existing customers and get back the defected ones


With this Magento rewards extension you'll be able not only to take care of your existing customers, but to return the defected ones. Remember customers’ order amounts and pay them back with discounts, it’s one of the main reasons for them to come back to your store. Use Order Subselection options for rewarding customers with good order history.


Order Subselection includes:

  • Average Order Value
  • Total sales Amount
  • Number of Placed Orders



magento loyalty program


Make customers for life using Individual Promotions


Create individual Loyalty Program rules for the most loyal customers. Show the most loyal customers you value them through providing them with special order terms. Create coupons and Magento shopping cart price rules for individual customers based on customer attributes, Email, Last Name or TAX/VAT number.


Individual Promotions are created based on:

  • Email
  • Last Name or ID
  • TAX/VAT number



magento loyalty program


Stimulate guest customers to register


Limit  the access to discount deals for guest customers in order to save money on customer involvement. Open up your loyalty system offers only for clients with long membership period, who are loyal to your store. Try to apply the strategy of Best customer marketing, which is - spend more time, effort, and money on the best customers in order to maximize the return on investment.


  • Apply Membership Days attribute
  • Give discounts to truly loyal customers
  • Follow Best Customer Marketing strategy



magento loyalty program


Reduce promotional and advertising costs


The best way to attract clients and extend their lifetime cycle is to always conduct interesting and surprising promotions. 21 shopping cart price rule actions are the best way to never tire customers with same and boring deals. This is the solution to make existing customers loyal and new customers involved with minimal investment. Remember that 20% of customers bring about 80% of your revenue.


  • Best deals with 21 shopping cart price rule actions
  • New customers with minimum investment
  • Combine Loyalty Program and Promotions



magento loyalty program


Free shipping is always a great bonus to purchase


Make free shipping option a part of loyalty system. Customers gladly buy products if free shipping is promised. According to a recent comScore survey, 61 percent of consumers say they will cancel their purchase if free shipping isn't offered. Liberate two birds in one day – get customers into the sales funnel and make them loyal in the long term.


  • Give a stimulus to continue shopping
  • Free shipping as a bonus for loyalty
  • Free shipping for particular products



magento loyalty program


Clearly show the reason for the discount


Let customers see why they get discounts. A clear list of actions and corresponding rewards are the best incentives for customers’ activity. Show clients the name of the discount like ‘Discount for VIP customers’ and they’ll feel how much you value them.


  • Give a name to discount displayed on the checkout
  • Explain what to do to get discounts
  • Surprise customers at the checkout to increase satisfaction


magento loyalty program


new!Enhanced functionality of shopping cart rules grid


Now Special Promotions includes the capabilities of Promotions Manager module. As follows, you can see all rule details (the type of discount action and discount amount) right on the shopping cart rules grid. Besides it, you are able to manage promotions on the grid:


  • Duplicate the rule
  • Quickly activate and deactivate the promo
  • Easily delete outdated rules and coupons
  • Set the rule priority


new!Bundle products support

You'll be able to create shopping cart price rules for bundle products. Many stores contain bundle products and the ability to create special offers for them is extremely useful.

new!Full support of virtual products

If you’re the owner of virtual products store you can use all the module capabilities for creating profitable marketing campaigns. The extension fully supports virtual items and counts all their particular aspects.


7 reasons to choose  
Risk-free Investment
Risk-free Investment

30-day moneyback guarantee for all extensions. No questions asked.

Comprehensive Documentation
Comprehensive Documentation

There is a detailed user guide with examples even for tiny addons. FAQ section and videos also available.

Solutions Which Work
Solutions Which Work

Careful in-house testing ensures you get robust applications. Multiple stores support. Custom themes compatibility. All included.

Outstanding Support
Outstanding Support

Our support service is friendly and of high quality. And it is free. Unbelievably. Just check independent reviews at Magento Connect.

Usability and Performance
Usability and Performance

Nice and easy to use interfaces. Fast algorithms. Save your time and get things done.

Flexible and Easy Licensing
Flexible and Easy Licensing

No product or store view or domain limits. No monthly fees. No hidden charges. One extension license for one Magento installation.

Long Term Strategy
Long Term Strategy

We've been in the market for 5+ years. We're proud to be a Bronze partner and are planning to stick to Magento platform for years ahead. We're doing our best to build extensions which maximize effectiveness of your business. We're open to customers' suggestions and constantly update our products to match your needs.

Other Features

  • 100% Open Source — Easy To Customize
  • Follows Magento Code Architecture
  • Separated HTML/CSS/JS
  • W3C Validated Code

Online Extension User Guide

Questions & Answers

Customer Reviews
Complicated but effectiveReview by Juliaa38
Overall extension rating
I wasn’t expecting such functionality for this price – and this extension is VERY rich in features. You will need a day or two to set every thing up, but in the end it works perfectly. Not very simple I think, but the result is good and I like it. Lots of customer groups, rewards, coupons etc etc.
Magento Connect,
Juliaa38 (Posted on 1/5/15)
Mandatory investment in your businessReview by AnastasiaR
Overall extension rating
We have been using this extension for almost a year and definitely see positive impact. We are selling online courses, so customers often returns for next purchase. However you, know, there is strong competition and we HAVE to impact on customer loyalty and “help” them to buy again. Personal discounts and membership rules is our way to do this.
Easy set up and default shopping cart rules interface makes the maintenance process very transparent and allows to combine this module with other ecommerce best practices like points, catalog rules, event discounts or sales.
In the next version I love to see messages feature like “You need just 1 more purchase to earn the gold membership” and some advanced reporting.

Magento Connect (Posted on 11/10/14)
very good, adding email support will be niceReview by Jenn
Overall extension rating
I really like this extension, very good for marketing purposes and to attract customers, it will be very nice if you can add email support to it, so that customers can get monthly points statements. Everything else is great! (Posted on 12/11/13)
Hurry up to install!Review by Vanda Winners
Overall extension rating
That's a great plugin to install, especially on the Christmas Eve. We purchased it a month ago, and have noticed real conversion boost. Customers adore deals and discounts, and it's high time exploit this to the full :) (Posted on 12/11/13)
Amazing tool to increase returning conversions - exactly what I need.Review by tiri2no
Overall extension rating
Our returning conversions increased by 10% minimum as after a month of using the extension. A nice result I must say. This is the must have tool for any store that wants to have loyal customers. (Posted on 11/19/13)
Well doneReview by Said Brahim
Overall extension rating
This is our first Amasty module. We had no issues while installing it, and we have no issues with it now. The products are being sold out like hot pancakes with the incentives your plugin offer. Thank you Amasty! (Posted on 11/7/13)

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Overall extension rating
Version 1.5.2 - Nov 05, 2014
– One cent rounding bug fix
– Bundle and virtual product support
Version 1.5.1 - Apr 10, 2014
– 3 new popular actions with set of products
Version 1.5.0 - Apr 02, 2014
– New action: fixed price for product set. For example "buy mobile phone, memory card and the case for $99 in total"
– New action: percent discount for product set. For example "when buying shoes and jacket together, each item gets 10% off"
Version 1.4.1 - Oct 22, 2013
– First Release
Version 1.4.4 - Nov 16, 2013
– Better support of custom options
Version 1.4.3 - Nov 13, 2013
– Ability to use custom options in the the rules