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SEO Toolkit for Magento 1


Provide a new beginning for your Magento with the SEO extension. Take advantage of an exclusive selection of SEO tools and upgrade your online store according to the latest search engines requirements.

  1. Build up comprehensive site maps
  2. Easily generate relevant meta tags
  3. Quickly export and import product tags
  4. Create short attractive URLs
  5. Use Hreflang to point Google what regional content to favor
  6. Make you product reviews SEO-friendly
View Extension Demos
See User Guide

Why apply Magento SEO extension for your store?

The success of any online store depends on multiple factors. And one of the most important ones is to be properly indexed in various search engines. Although, complex SEO optimization (as well as Magento speed optimization extension) presupposes deep professional knowledge and requires a lot of time and effort, your can easily upgrade your online store with a ready-to-use SEO Toolkit.

SEO - friendly navigation, clear URLs, relevant product and meta tags, Google rich snippets as well as carefully built HTML and XML sitemaps will significantly improve your SERP rankings and enhance customers’ shopping experience.

We've combined rich functionality of 7 modules in one SEO suite:

Unique Product URL

It's a common practice when store items are included into two or more catalog categories, thus creating duplicate content. With the unique product URL Magento extension you will prevent products from having multiple URLs to help search engines properly index store pages. The module enables you to select one URL path for each product even if it’s placed in numerous categories.

How it works

With the module you can choose the path to use – either the shortest or the longest one. The selected path will be automatically applied to all products with multiple URLs so that each store item will get a unique Magento product URL for search engine indexation.

For example, if you have ‘Sunglasses’ in 3 categories: 'Accessories', 'Sale' and 'VIP' and choose the Shortest path you'll get the URL like: example.com/sale/sunglasses as the main one. The longest path will look like: example.com/accessories/eyewear/sunglasses.

3 Modes:

  • The shortest path;
  • The longest path;
  • Default settings.
magento SEO Toolkit

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Meta Tags Templates

It's difficult to overestimate the role meta tags for internal SEO optimization. They help search engines to easily recognize and index your pages. For that reason it's highly important to add meta data to all product, category and other store pages. Although you can change tags manually, for huge online stores with rich product catalogs it will be much more convenient to automate this process with the Magento SEO plugin.

magento SEO Toolkit

Meta tags for any page by URL

Magento SEO Suite extension lets you generate meta tags for different site pages by specifying corresponding page URLs. E.g. create meta tags for contacts, registration, delivery info and other pages. It's also possible to manually set meta tags for any specific product if you don’t want to be affected by category settings.

Generate dynamic templates for:

  • Meta titles;
  • Meta descriptions;
  • Keywords;
  • H1 tags;
  • Canonical URLs;
  • Robots;

Meta tags for products and categories

With the Magento SEO extension you can quickly create separate templates for all top level and child categories. Apart form that,  with the module it's possible to add a template for all store items in one go or set a template for products from a specific category.

Generate dynamic templates for:

  • Meta titles and descriptions;
  • Keywords;
  • H1 tags;
  • Image alt and image title;
  • Text after product list (for categories only);
  • Short and full description (for products only).
magento SEO Toolkit

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Pager Optimization

To improve SEO among other things means to improve your customers' shopping experience. Automatically add page numbers to the meta titles and descriptions: the more precise is page indexing, the more relevant URLs you can provide your customers with.

magento SEO Toolkit

301 Redirects

Use 301 Redirects to Home Page to send search engines and customers to the right place. Due to the feature, you can avoid content duplicating and improve your site search rankings.

Add Link Rel="next/prev"

With the option, send your customers to the right URL to get what they're looking for. Pages of the same series will be grouped and customers will be sent to a first page of a group.

XML Google Sitemap

XML sitemap is a fast way to inform Google about publicly available pages on your site. In fact, XML sitemap helps all search engines during the crawling process. When your Magento store offers thousands of various items, it’s just essential to help Google index all your product pages.

With hreflang functionality clarify to Google what regional content to return in search results

When you want to expand your business internationally and provide content in your customers' languages, you have to consider some principal nuances regarding SEO. With flexible hreflang settings, make it clear to Google what regional content to display in particular countries.

  • Specify whether to look for the alternative links within one website or between multiple;
  • Specify the language of the audience you want to share your content with;
  • Specify the region of the audience you want to introduce your content to;
  • Relate various page based on UUIDs, URL Keys,or IDs;
  • Use convenient preview for hreflang options;
magento SEO hreflang

Meet Google Requirements

Adjust your XML sitemap to all Google requirements in the shortest time possible.

Use the XML sitemap tool to:

  • Meet URLs quantity requirements (no more than 50,000 URLs);
  • Meet size requirements ( size not larger than 50MB).
  • Specify the date of the latest page modification to make Google focus on fresh pages.

Include all necessary links

The SEO extension for Magento enables you to add any links to your sitemap as well as to exclude unnecessary ones.

Available link types:

  • Categories;
  • Products;
  • Pages;
  • Tags;
  • Any extra links.

Open full description →

HTML Sitemap

A carefully build HTML Site map improves store usability and provides visitors with a complex site overview. It also helps to draw customers’ attention to pages with the most important content. A rich product catalog with hundreds of pages presupposes long ours of hard work in order to properly create an HTML frontend sitemap. But with the HTML Site Map tool it will take just a few minutes.

magento SEO Toolkit

Comprehensive HTML Sitemap

Easily generate an HTML Site Map convenient both for your customers and for search engines by placing all your store links on one page. With the tool you can also create meta descriptions, page titles as well as clear URLs which help search engines to proper understand your site content.

  • Choose the links you want to show;
  • Create relevant meta descriptions;
  • Generate nice-looking Site Map URLs.

Customize HTML sitemap display

Make the Site Map page more user-friendly with flexible display options. Customize the layout and other settings to match your site design theme. Select which links to include or exclude from the sitemap frontend page : categories, products, landing pages or CMS pages.

  • Configure the layout with css ( 1, 2 or 3 columns, left or right sidebar);
  • Set the number of columns (all links can be divided into 2 – 5 columns).

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Google Rich Snippets

10 first Google search results are usually almost identical. Therefore, to stand out of the crowd show customers detailed information about your website and products right on the search results page. This step will definitely helps you to drive highly targeted traffic to your store, significantly improve your bounce rate index and a conversion rate.

Improve store presentation in search results

Due to the feature-rich extension you'll be able to accurately set up snippets of 5 different types. Moreover, the module supports Twitter summary cards as well as the Rich Pins functionality.

Take advantage of 5 Google rich snippets types

  • Product;
  • Review Rating;
  • Breadcrumbs;
  • Category;
  • Organization.
magento SEO Toolkit

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Product Reviews

Reviews are not only a great source of user-generated content (UGS), but an effective tool for building store credibility. Therefore, product comments motivate visitors to make purchases and also serve as an additional element of website search optimization. The Magento SEO toolkit easily combats two Magento problems: reviews content duplication and non-SEO friendly URLs on review pages.

magento SEO Toolkit

Flexible product reviews settings

Effectively manage customer reviews with the advanced module options.

  • Create Magento friendly URLs for customer review pages;
  • Redirect all old URLs to new ones;
  • Enable reviews display on product pages;
  • Add star ratings to your product pages.

Open full description →

Import Product Tags

With the Import Product Tags tool you'll be able to quickly import and export cloud tags as well as create informative SEO- and user-friendly URLs.

Effectively manage product tags

The advanced tag manager allows you to generate the list of relevant tags and easily import and export them at any time. By using appropriate tags, you can optimize your pages for long tail search requests, thus visibly boosting your site traffic.

  • Fill your store pages with relevant tags;
  • Attract more targeted traffic to your website;

Create SEO-friendly URLs

Short, but informative urls make your online store attractive not only to potential clients, but to search engines as well. With Magento tags manager you’ll be able to create pretty short URLs containing just relevant info.

  • Improve user experience by generating clear URLs;
  • Make your store more SEO-friendly;

Open full description →

NOTE: Use advanced filter URLs manager to create nice-looking URLs for filter results pages. Specify any particular parameter for filter URLs to make Google exclude pages with such a parameter from indexation if needed. Make sure you've specified the necessary URL parameter not only in the admin panel, but in the Google Webmaster Tool as well.

Reasons to choose

Other Features

  • 100% Open Source — Easy To Customize
  • Follows Magento Code Architecture
  • Separated HTML/CSS/JS
  • Simple installation via Composer
* The name "Magento" and the logo are the trademarks of Magento, Inc.
Perfect SEO tools
Great pack of SEO tools. It's very easy to use for non-professional just following the user guide. I've got positive results in few months.
Great extension and service
We are very happy with the extension. It has a lot of powerfull setting and options. Although we don´t use all of them, it is nice to have the options to adjust it to feed our needs. What we apreciate a lot is Amasty´s fantastic and quick support. This is not our first or our last extension we are buying from Amasty.
Really handy extension!
I'm not an SEO guru but managed to study many aspects and set them up with this extension. It makes Magento really SEO friendly as it helps to control things like meta tags and robots.
Additionally, I will suggest to add a canonical URL field to the Meta Information tab on a product management page. It would be awesome!
best magento modules
We have used your Layered navigation for a long time. And the SEO Toolkit is another great module. Support is excellent and quick. Great job!
SEO Toolkit Extensions, gut und professionell!
Ich habe mehrere Extensions von Amasty erworben und bin sehr zufrieden!
Installation und Einrichtung war sehr einfach innerhalb 1-2 Std. Diese Erweiterung komplett eingerichtet.
Support ist auch sehr hilfsbereit und blitzschnell! Alle Fragen sowie Hilfe seits Amasty sehr schnell und professionell.
Nice guys
The pack is amazing, really. Yep, it didn't run out of the box - my plugins from another developer conflicted with it. Fortunately, the support appeared to be top-notch! So, they literally did all my job)) Thank you guys!
It was a good idea to gather different seo tools in one pack. It was too long to wait for the module's release, so I was thinking about to purchase all the tools separately. But I'm glad I've installed this very program.

Although, it's not bug free and deleted all my meta tags that were added by me manually before instillation, it's a very sustainable program and worth the money I paid.
After bug fixing is quite normal
Brilliant idea, bit not so brilliant implementation. When I purchased the app - there were too many bugs to fix. Eventually, after some time had passed, the majority of them were successfully fixed. So now I have the app of a decent quality. But if I wrote the review right after the purchase it would more negative.
Complex and pricey but worth it
This is a giant set of extensions, and honestly we were a bit puzzled with lots of settings because in fact Magento is completely SEO un friendly, and sometimes we needed to ask support why there is such a feature… But they patiently answered all questions.
Thanks for caring about your customers.
Too much
It's a very good set of seo options, but as for me it's too complex and too complicated. In practice, I found some of them simply useless for my store. So, I don't see the reason to buy a full pack when I can install only those that will really work for my store.
Great SEO Solution!
I love it! It truly makes a difference in SEO optimization process an d shows real results. If you care about your positions in Google and search for a magic wand to help, this is it.
This is an intuitive tool, very easy to use for non-programmer. Fulfills nearly all SEO needs, you only need to create descriptions, metadata and all that sort of things. Actually, a lot of options and possibilities of this extension should be in the default Magento.
I purchased the module with installation to have it up and running as soon as possible. Support service coped with it just in a blink. They also answered all my questions in a very patient and polite manner. I’ve never faced any bugs or problems since then.
Perfect tool optimize SEO and keep from headaches at the same time.
All-in-one SEO solution
I’m one of the first people who bought that extension. I subscribed to it when it was announced and now it’s live. Though I’ve found some little bugs here (they are fixed now), the extension works really great so it was worth waiting.
The mod helps control the overall SEO of my store including meta tags for all the numerous products and rich snippets for them. I’m also using rich pins and see traffic boost from Pinterest. There are much more features and I haven’t studied all of them yet.
I would like to see this mod combined with Amasty Layered navigation.
Magento Connect

Write Your Own Review

You're reviewing: SEO Toolkit

Version 1.15.4 - October 16, 2018
– Fix: an issue with matching not only sitemap.html was resolved
Version 1.15.3 - October 15, 2018
– Fix: the issue with the wrong home pages' URLs in the hreflang was resolved
Version 1.15.2 - October 15, 2018
– Improvement: the product reviews output conditions were enhanced
– Compatibility: compatibility with Amasty Color Swatches Pro extension was improved
Version 1.15.1 - October 08, 2018
– Fix: the issue, related to partition of the sitemap file
Version 1.15.0 - August 23, 2018
– New: Information section is added. Now you can see the version of installed extension, available updates, User Guide link, conflicts and other useful info right on the module Configuration page
– New: a setting to add last breadcrumb item to meta data
Version 1.14.6 - August 23, 2018
– Fix: an issue with incorrect schema was resolved
Version 1.14.4 - August 17, 2018
– New: the information section was added. Now, you can see the version of the installed extension, available updates, User Guide link, conflicts and other useful info right on the module configuration page
– Fix: the issue with the date format and the incorrect schema was resolved
Version 1.14.3 - August 02, 2018
– Fix: minor issue was resolved
Version 1.14.2 - July 13, 2018
– Fix: the issue with the hreflang implementation when 'Categories Path for Product URLs' set to NO was resolved
Version 1.14.1 - July 04, 2018
– Compatibility: compatibility with Amasty FAQ and Product Questions extension was improved
– Improvement: set FOLLOW for catalog search result page and advanced search result page
Version 1.14.0 - May 30, 2018
– New: allows to change the Memory Limit for the Cron Job in the corresponding setting in case of problem with the sitemap generation by cron
– New: allows to redirect customer to the store search results from the broken URL instead of the '404 Not Found' page
– New: added NOINDEX to the app/design/frontend/YOUR_PACKAGE/YOUR_THEME/layout/local.xml in order to prevent the search engines (Google, Bing, Yahoo, etc.) from needlessly indexing Magento catalog search results page(s) and advanced search results page(s)
– Improvement: added the default values for size settings
– Fix: an issue with group product price was resolved
– Fix: an issue with invalid syntax on installation was resolved
Version 1.13.4 - April 02, 2018
– Fixed the product_breadcrumbs block output
– Fixed the product_richdata block output
– Fixed the double name issue
– Added the check for the category with 0 products
Version 1.13.3 - March 07, 2018
– Fixed an incorrect check for a blog section during sitemap generation process
Version 1.13.2 - March 05, 2018
– Added applied layered navigation filters to the hreflang URLs (Meta Tags Templates extension)
– Fixed an issue with the hreflang tag functionality and XML sitemap generation by cron
Version 1.13.1 - February 12, 2018
– Fixed an issue with the incorrect canonical URL when the 'Unique product URL' functionality is used
Version 1.13.0 - February 06, 2018
– Allows to exclude Out of Stock Product from the XML Sitemap
– Added the <image:caption> tag
Version 1.12.1 - January 11, 2018
– Fix "Call to undefined function" issue
Version 1.12.0 - January 03, 2018
– Added the Hreflang Tag Preview Table in backend
– Fixed an issue with the homepage url
Version 1.11.1 - December 26, 2017
– Possibility to import tags without association customer is added
Version 1.11.0 - November 17, 2017
– New: Added Hreflang Tag Support to notify Google which site to show to foreign users. Useful for a multi-lingual and multi-regional sites. Read more
Version 1.10.1 - November 10, 2017
– Fixed an issue with the sitemap generation by cron
Version 1.10.0 - October 13, 2017
– Performance improvement: sitemap generation separated into batches called by Ajax
– Compatibility with the Amasty Landing Pages extension (the missing Blog Pages tab is fixed)
– Compatibility with Shop by Brand
Version 1.9.0 - August 15, 2017
– Adds the rel=next/prev tag to point Google where the next or the previous pages are
– Adds Pager Number to meta title and description
Version 1.8.1 - July 13, 2017
– Fixed issue with `Exclude Pages` setting
Version 1.8.0 - June 02, 2017
– Added setting to output all images for product in the sitemap
Version 1.7.9 - June 01, 2017
– Allows to control the Robots meta option for the Sitemap page
– Improved the configuration page interface in back end
– Added all the module phrases to the CSV file to allow translation
Version 1.7.8 - May 29, 2017
– Improved compatibility with Amasty Color Swatches
Version 1.7.7 - May 22, 2017
– Compatibility fixes
Version 1.7.4 - April 18, 2017
– Fixed date and time display
– Fixed cron execution time
– Removed brand pages with no products
Version 1.7.2 - March 14, 2017
– Dots (.) removes for URLs which have no suffix (like .html)
Version 1.5.12 - March 14, 2017
– Fix for wrong restriction by category being used in XML Sitemap in some cases
Version 1.7.1 - February 27, 2017
– Compatibility with older PHP versions
– Fix for prices of bundled products
– Minor code optimization
Version 1.7.1 - February 27, 2017
– Compatibility with Blog Pro extension improved
Version 1.6.9 - February 09, 2017
– Fix for URLs on a tag page (product list by tag) in case when using URL rewrites
Version 1.6.8 - February 06, 2017
– Use name of only active category for category variable
– Minor code syntax improvement
Version 1.6.7 - January 30, 2017
– Fix for configurable items price
Version 1.6.7 - January 30, 2017
– Store filter added to improved navigation pages
Version 1.5.11 - January 30, 2017
– Minor code improvement for better compatibility with different Magento versions
Version 1.6.6 - January 17, 2017
– New setting `Ability to set/replace Short Descriptions of products on the Category View page`
– Fixed issue with incorrect URL key saving during saving product data for specific store in the Backend
Version 1.6.5 - January 10, 2017
– Fixed CSV import (columns, empty lines)
Version 1.6.4 - January 05, 2017
– Compatibility with custom themes improved
– Minor fix for displaying availability for Pinterest (it was displayed always not depending on a setting)
Version 1.6.3 - December 27, 2016
– Minor code optimisation tweak
Version 1.6.2 - December 23, 2016
– Fix for getting product description
Version 1.5.10 - December 22, 2016
– Fix for applying store filter to product collection, which wasn't applied correctly in some cases
Version 1.5.9 - December 21, 2016
– Compatibility improved for Magento versions less than 1.8
Version 1.5.8 - December 16, 2016
– Sitemap is now being generated as a single file if no file size limits specified
Version 1.5.6 - December 14, 2016
– Minor code improvement
Version 1.5.5 - December 12, 2016
– Fix for checking file size; caused an issue in some cases when generating XML file via cron job
Version 1.5.4 - November 24, 2016
– Minor modification for sitemap path when it's in the root folder of a website
Version 1.5.3 - November 23, 2016
– HTML tags are now removed from description tag
– Improvement for aggregateOffer snippet
Version 1.5.2 - November 16, 2016
– Fix for columns order on the import
Version 1.5.1 - November 14, 2016
– Old sitemap file is not removed until new is created during generation process, to avoid sitemap being unavailable ever for a shorter period of time
– Compatibility with Unique Product URL extension when using multiple stores
Version 1.5.1 - November 14, 2016
– Compatibility with the latest version of the XML Sitemap extension
Version 1.5.1 - November 14, 2016
– Review rating hidden when it's 0 (in case your theme just uses review with no stars/points)
– Minor improvements for better integration
Version 1.5.0 - November 02, 2016
– Fix for price of grouped products
– Improvements for meta data of Yotpo and Pinterest
– New option to use "short description" instead of description
– New option to show grouped products as a list of associated products offer
– Improvements for prices data when applying promotion rules
Version 1.4.9 - October 21, 2016
– Mechanism of integration completely reworked. Now extension integrates much better with all custom themes.
– Unnecessary settings removed, due to the new integration workflow
– Added new option to display item condition
– Added new option to display configurable product as a list of offers for simple products
Version 1.4.8 - October 18, 2016
– Fixed issue when a product is not assigned to any category
– Fixed issue with FPC in Enterprise edition
Version 1.4.7 - October 11, 2016
– Better compatibility with Improved Navigation extension
– New setting to display availability snippet (is available or not)
– Minor improvements for better compatibility with locale settings
Version 1.4.3 - July 29, 2016
– Added support for Improved Navigation `Pages`
– Minor fixes
Version 1.4.2 - July 08, 2016
– Minor improvements to comply latest Google requirements
Version 1.4.0 - March 10, 2016
– New "domain" variable added
– Minor improvements
Version 1.3.7 - January 05, 2016
– Option to exclude any URL
– Compatibility with Blog Pro module
Version 1.3.6 - January 04, 2016
– Fix for situation when there are no products
Version 1.3.5 - December 24, 2015
– Fix for SQL query syntax error
Version 1.3.4 - December 09, 2015
– Minor bugfix: using table prefix for 1 missed query
Version 1.2.9 - October 27, 2015
– Admin routing patch (SUPEE-6788) compatibility
Version 1.2.8 - October 12, 2015
– Fix for getting category data
Version 1.2.5 - September 28, 2015
– Deprecated twitter product card replaced with twitter summary card
Version 1.2.3 - September 25, 2015
– Small improvements and compatibility fixes
Version 1.2.1 - September 10, 2015
– Each map item is at a new line, it's is better for debug
– No SID part in the URLs
Version 1.1.9 - August 05, 2015
– New date format for LAST MODIFIED field
– No disabled pages in the sitemap
– Allows to include links to Photo Gallery from the https://amasty.com/magento-photo-gallery-pro.html module
Version 1.1.8 - July 17, 2015
– Cron job minir optimization
Version 1.1.7 - May 29, 2015
– Possibility to set/replace short Descriptions of products on a category view page
– Minor improvements
Version 1.1.6 - May 25, 2015
– Added compatibility for Yotpo rating in Twitter cards
Version 1.1.3 - April 29, 2015
– Stripping HTML tags from Twitter description
Version 1.1.1 - April 10, 2015
– Now, if we include landing pages, we use URL suffix from the catalog settings
– Now, if we include landing pages, we use URL suffix setting from the catalog
Version 1.0.9 - March 30, 2015
– Install script modifications
Version 1.0.6 - March 26, 2015
– Compatibility with Unique Product URL module
– Breadcrumbs configuration for redirected URL
Version 1.0.4 - March 19, 2015
– Compatibility with outdated PHP versions
Version 1.0.3 - March 18, 2015
– Better display for nested categories (level of depth more than 3)
Version 1.0.2 - March 17, 2015
– Support for Yotpo reviews summary in addition to the Magento built in reviews.
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