Why implement SEO in your online store?
The success of any online store depends on multiple factors. And one of the most important ones is to be properly indexed in various search engines. Although, complex SEO optimization presupposes deep professional knowledge and requires a lot of time and effort, your can easily upgrade your online store with a ready-to-use SEO Toolkit.
SEO - friendly navigation, clear URLs, relevant product and meta tags, Google rich snippets as well as carefully built HTML and XML sitemaps will definitely improve your SERP rankings and enhance customers’ shopping experience.
We've combined rich functionality of 7 modules in one SEO suite:
It's a common practice when store items are included into two or more catalog categories, thus creating duplicate content. With the unique product URL Magento extension you will prevent products from having multiple URLs to help search engines properly index store pages. The module enables you to select one URL path for each product even if it’s placed in numerous categories.
How it works
With the module you can choose the path to use – either the shortest or the longest one. The selected path will be automatically applied to all products with multiple URLs so that each store item will get a unique Magento product URL for search engine indexation.
For example, if you have ‘Sunglasses’ in 3 categories: 'Accessories', 'Sale' and 'VIP' and choose the Shortest path you'll get the URL like: example.com/sale/sunglasses as the main one. The longest path will look like: example.com/accessories/eyewear/sunglasses.
- The shortest path;
- The longest path;
- Default settings.
It's difficult to overestimate the role meta tags for internal SEO optimizatopn. They help search engines to easily recognize and index your pages. For that reason it's highly important to add meta data to all product, category and other store pages. Although you can change tags manually, for huge online stores with rich product catalogs it will be much more convenient to automate this process with the Magento SEO plugin.
Meta tags for any page by URL
Magento SEO Suite extension lets you generate meta tags for different site pages by specifying corresponding page URLs. Eg. create meta tags for contacts, registration, delivery info and other pages. It's also possible to manually set meta tags for any specific product if you don’t want to be affected by category settings.
Generate dynamic templates for:
- Meta titles;
- Meta descriptions;
- H1 tags;
- Canonical URLs;
Meta tags for products and categories
With the Magento SEO extension you can quickly create separate templates for all top level and child categories. Apart form that, with the module it's possible to add a template for all store items in one go or set a template for produts from a specific category.
Generate dynamic templates for:
- Meta titles and descriptions;
- H1 tags;
- Image alt and image title;
- Text after product list (for categories only);
- Short and full description (for products only).
XML sitemap is a fast way to inform Google about publicly available pages on your site. In fact, XML sitemap helps all search engines during the crawling process. When your Magento store offers thousands of various items, it’s just essential to help Google index all your product pages.
Meet Google Requirements
Adjust your XML sitemap to all Google requirements in the shortest time possible.
Use the XML sitemap tool to:
- Meet URLs quantity requirements (no more than 50,000 URLs);
- Meet size requirements ( size not larger than 50MB).
- Specify the date of the latest page modification to make Google focus on fresh pages.
Include all necessary links
The SEO extension for Magento enables you to add any links to your sitemap as well as to exclude unnecessary ones.
Available link types:
- Any extra links.
A carefully build HTML Site map improves store usability and provides visitors with a complex site overview. It also helps to draw customers’ attention to pages with the most important content. A rich product catalog with hundreds of pages presupposes long ours of hard work in order to properly create an HTML frontend sitemap. But with the HTML Site Map tool it will take just a few minutes.
Comprehensive HTML Sitemap
Easily generate an HTML Site Map convenient both for your customers and for search engines by placing all your store links on one page. With the tool you can also create meta descriptions, page titles as well as clear URLs which help search engines to proper understand your site content.
- Choose the links you want to show;
- Create relevant meta descriptions;
- Generate nice-looking Site Map URLs.
Customize HTML sitemap display
Make the Site Map page more user-friendly with flexible display options. Customize the layout and other settings to match your site design theme. Select which links to include or exclude from the sitemap frontend page : categories, products, landing pages or CMS pages.
- Configure the layout with css ( 1, 2 or 3 columns, left or right sidebar);
- Set the number of columns (all links can be divided into 2 – 5 columns).
10 first Google search results are usually almost identical. Therefore, to stand out of the crowd show customers detailed information about your website and products right on the search results page. This step will definitely helps you to drive highly targeted traffic to your store, significantly improve your bounce rate index and a conversion rate.
Improve store presentation in search results
Due to the feature-rich extension you'll be able to accurately set up snippets of 5 different types. Moreover, the module supports Twitter summary cards as well as the Rich Pins functionality.
Take advantage of 5 Google rich snippets types
- Review Rating;
Reviews are not only a great source of user-generated content (UGS), but an effective tool for building store credibility. Therefore, product comments motivate visitors to make purchases and also serve as an additional element of website search optimization. The Magento SEO toolkit easily combats two Magento problems: reviews content duplication and non-SEO friendly URLs on review pages.
Flexible product reviews settings
Effectively manage customer reviews with the advanced module options.
- Create Magento friendly URLs for customer review pages;
- Redirect all old URLs to new ones;
- Enable reviews display on product pages;
- Add star ratings to your product pages.
With the Import Product Tags tool you'll be able to quickly import and export cloud tags as well as create informative SEO- and user-friendly URLs.
Effectively manage product tags
The advanced tag manager allows you to generate the list of relevant tags and easily import and export them at any time. By using appropriate tags, you can optimize your pages for long tail search requests, thus visibly boosting your site traffic.
- Fill your store pages with relevant tags;
- Attract more targeted traffic to your website;
Create SEO-friendly URLs
Short, but informative urls make your online store attractive not only to potential clients, but to search engines as well. With Magento tags manager you’ll be able to create pretty short URLs containing just relevant info.
- Improve user experience by generating clear URLs;
- Make your store more SEO-friendly;
NOTE: Use advanced filter URLs manager to create nice-looking URLs for filter results pages. Specify any particular parameter for filter URLs to make Google exclude pages with such a parameter from indexation if needed. Make sure you've specified the necessary URL parameter not only in the admin panel, but in the Google Webmaster Tool as well.
- 100% Open Source — Easy To Customize
- Follows Magento Code Architecture
- Separated HTML/CSS/JS
- W3C Validated Code
Online Extension User Guide
Additionally, I will suggest to add a canonical URL field to the Meta Information tab on a product management page. It would be awesome!
Installation und Einrichtung war sehr einfach innerhalb 1-2 Std. Diese Erweiterung komplett eingerichtet.
Support ist auch sehr hilfsbereit und blitzschnell! Alle Fragen sowie Hilfe seits Amasty sehr schnell und professionell.
Although, it's not bug free and deleted all my meta tags that were added by me manually before instillation, it's a very sustainable program and worth the money I paid.
Thanks for caring about your customers.
This is an intuitive tool, very easy to use for non-programmer. Fulfills nearly all SEO needs, you only need to create descriptions, metadata and all that sort of things. Actually, a lot of options and possibilities of this extension should be in the default Magento.
I purchased the module with installation to have it up and running as soon as possible. Support service coped with it just in a blink. They also answered all my questions in a very patient and polite manner. I’ve never faced any bugs or problems since then.
Perfect tool optimize SEO and keep from headaches at the same time.
The mod helps control the overall SEO of my store including meta tags for all the numerous products and rich snippets for them. I’m also using rich pins and see traffic boost from Pinterest. There are much more features and I haven’t studied all of them yet.
I would like to see this mod combined with Amasty Layered navigation.