SEO Toolkit for Magento 1

Provide a new beginning for your Magento 1 with the SEO extension. Take advantage of an exclusive selection of SEO tools and upgrade your online store according to the latest search engines requirements.

  • Build up comprehensive site maps
  • Easily generate relevant meta tags
  • Quickly export and import product tags
  • Create short attractive URLs
  • Use Hreflang to point Google what regional content to favor
  • Make you product reviews SEO-friendly
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Why apply Magento 1 SEO extension for your store?

The success of any online store depends on multiple factors. And one of the most important ones is to be properly indexed in various search engines. Although, complex SEO optimization (as well as Magento speed optimization extension) presupposes deep professional knowledge and requires a lot of time and effort, your can easily upgrade your online store with a ready-to-use authority SEO Toolkit.

SEO - friendly navigation, clear URLs, relevant product and meta tags, Google rich snippets as well as carefully built HTML and XML sitemaps will significantly improve your SERP rankings and enhance customers’ shopping experience.

Unique Product URL

It's a common practice when store items are included into two or more catalog categories, thus creating duplicate content. With the unique product URL Magento extension you will prevent products from having multiple URLs to help search engines properly index store pages. The module enables you to select one URL path for each product even if it’s placed in numerous categories.

How it works

With the Magento SEO module you can choose the path to use – either the shortest or the longest one. The selected path will be automatically applied to all products with multiple URLs so that each store item will get a unique Magento product URL for search engine indexation.

For example, if you have ‘Sunglasses’ in 3 categories: 'Accessories', 'Sale' and 'VIP' and choose the Shortest path you'll get the URL like: as the main one. The longest path will look like:

3 Modes:

  • The shortest path;
  • The longest path;
  • Default settings.

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Meta Tags Templates

It's difficult to overestimate the role meta tags for internal Magento SEO optimization with search engine toolkit. They help search engines to easily recognize and index your pages. For that reason it's highly important to add meta data to all product, category and other store pages. Although you can change tags manually, for huge online stores with rich product catalogs it will be much more convenient to automate this process with the Magento SEO plugin.


Meta tags for any page by URL

Ultimate Magento SEO Suite extension lets you generate meta tags for different site pages by specifying corresponding page URLs. E.g. create meta tags for contacts, registration, delivery info and other pages. It's also possible to manually set meta tags for any specific product if you don’t want to be affected by category settings.

Generate dynamic templates for:

  • Meta titles;
  • Meta descriptions;
  • Keywords;
  • H1 tags;
  • Canonical URLs;
  • Robots;

Meta tags for products and categories

With the Magento 1 SEO extension you can quickly create separate templates for all top level and child categories. Apart form that,  with the module it's possible to add a template for all store items in one go or set a template for products from a specific category.

Generate dynamic templates for:

  • Meta titles and descriptions;
  • Keywords;
  • H1 tags;
  • Image alt and image title;
  • Text after product list (for categories only);
  • Short and full description (for products only).

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Pagination settings

To improve SEO among other things means to improve your customers' shopping experience. Automatically add page numbers to the meta titles and descriptions: the more precise is page indexing, the more relevant URLs you can provide your customers with.


301 Redirects

Use 301 Redirects to Home Page to send search engines and customers to the right place. Due to the feature, you can avoid content duplicating and improve your site search rankings.

Add Link Rel="next/prev"

With the option, send your customers to the right URL to get what they're looking for. Pages of the same series will be grouped and customers will be sent to a first page of a group.

XML Google Sitemap

XML sitemap is a fast way to inform Google about publicly available pages on your site. In fact, XML sitemap helps all search engines during the crawling process. When your Magento store offers thousands of various items, it’s just essential to help Google index all your product pages.

With hreflang functionality clarify to Google what regional content to return in search results

When you want to expand your business internationally and provide content in your customers' languages, you have to consider some principal nuances regarding SEO. With flexible hreflang settings, make it clear to Google what regional content to display in particular countries.

  • Specify whether to look for the alternative links within one website or between multiple;
  • Specify the language of the audience you want to share your content with;
  • Specify the region of the audience you want to introduce your content to;
  • Relate various page based on UUIDs, URL Keys,or IDs;
  • Use convenient preview for hreflang options;

Meet Google Requirements

Adjust your XML sitemap to all Google requirements in the shortest time possible.

Use the XML sitemap tool to:

  • Meet URLs quantity requirements (no more than 50,000 URLs);
  • Meet size requirements ( size not larger than 50MB).
  • Specify the date of the latest page modification to make Google focus on fresh pages.

Include all necessary links

The SEO extension for Magento enables you to add any links to your sitemap as well as to exclude unnecessary ones.

Available link types:

  • Categories;
  • Products;
  • Pages;
  • Tags;
  • Any extra links.

HTML Sitemap

A carefully build HTML Site map improves store usability and provides visitors with a complex site overview. It also helps to draw customers’ attention to pages with the most important content. A rich product catalog with hundreds of pages presupposes long ours of hard work in order to properly create an HTML frontend sitemap. But with the HTML Site Map tool it will take just a few minutes.


Comprehensive HTML Sitemap

Easily generate an HTML Site Map convenient both for your customers and for search engines by placing all your store links on one page. With the tool you can also create meta descriptions, page titles as well as clear URLs which help search engines to proper understand your site content.

  • Choose the links you want to show;
  • Create relevant meta descriptions;
  • Generate nice-looking Site Map URLs.

Customize HTML sitemap display

Make the Site Map page more user-friendly with flexible display options. Customize the layout and other settings to match your site design theme. Select which links to include or exclude from the sitemap frontend page : categories, products, landing pages or CMS pages.

  • Configure the layout with css ( 1, 2 or 3 columns, left or right sidebar);
  • Set the number of columns (all links can be divided into 2 – 5 columns).

Google Rich Snippets

10 first Google search results are usually almost identical. Therefore, to stand out of the crowd show customers detailed information about your website and products right on the search results page. This step will definitely helps you to drive highly targeted traffic to your store, significantly improve your bounce rate index and a conversion rate.

Improve store presentation in search results

Due to the feature-rich extension you'll be able to accurately set up snippets of 5 different types. Moreover, the ultimate SEO Suite for Magento supports Twitter summary cards as well as the Rich Pins functionality.

Take advantage of 5 Google rich snippets types

  • Product;
  • Review Rating;
  • Breadcrumbs;
  • Category;
  • Organization.

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Product Reviews

Reviews are not only a great source of user-generated content (UGS), but an effective tool for building store credibility. Therefore, product comments motivate visitors to make purchases and also serve as an additional element of website search optimization. The Magento SEO toolkit easily combats two Magento problems: reviews content duplication and non-SEO friendly URLs on review pages.


Flexible product reviews settings

Effectively manage customer reviews with the advanced module options.

  • Create friendly URLs for customer review pages;
  • Redirect all old URLs to new ones;
  • Enable reviews display on product pages;
  • Add star ratings to your product pages.

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Import Product Tags

With the Import Product Tags tool you'll be able to quickly import and export cloud tags as well as create informative SEO- and user-friendly URLs.

Effectively manage product tags

The advanced tag manager allows you to generate the list of relevant tags and easily import and export them at any time. By using appropriate tags, you can optimize your pages for long tail search requests, thus visibly boosting your site traffic.

  • Fill your store pages with relevant tags;
  • Attract more targeted traffic to your website;

Create SEO-friendly URLs

Short, but informative urls make your online store attractive not only to potential clients, but to search engines as well. With Magento tags manager you’ll be able to create pretty short URLs containing just relevant info.

  • Improve user experience by generating clear URLs;
  • Make your store more SEO-friendly;

Open full description →

Create nice-looking URLs for filter results pages

Specify any particular parameter for filter URLs to make Google exclude pages with such a parameter from indexation if needed. Make sure you've specified the necessary URL parameter not only in the admin panel, but in the Google Webmaster Tool as well.

What Experts Say?

I see Magento as a good match for running an online store. Still, if digging deeper, you'll see points for improvement regarding basic SEO requirements. The good news is the availability of ready solutions like Amasty SEO Toolkit that cover the gap in these vanilla configs. It's built with the latest trends in mind and, therefore, I can say it automates all the main on-page SEO areas for any website. Once the off-page optimization is done, SEMRush will help to analyze it and find even more ways for further upgrades.

Tatiana Vorobyeva

More than 5 years experience in SEO solutions and searching engines

What are the principles of SEO for Magento?

SEO for Magento has mainly the same principles as SEO for any other website. Work on your metadata to stand out in search results, optimize URLs, avoid duplicate content, and have a clear website structure defined in HTML and XML sitemaps. Also, you need to take care of website loading speed and reduce the number of technical errors.

Take advantage of our Magento 2 Migration Service to upgrade your store, enhancing performance, security, and scalability.

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Customer Reviews

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See Magento (and other software) versions we support and guarantee their compatibility with our extensions

Version 1.16.2
Last Update: Mar 01, 2019
1.16.2 - Mar 01, 2019
  • Fix an issue with prev/next urls was fixed
1.16.1 - Feb 12, 2019
  • Fix an issue with not existing brand attribute was resolved
1.16.0 - Jan 17, 2019
  • Compatibility we added the compatibility with recent requirements for offer introduced by Google. The next properties were added: priceValidUntil, product URL, product review in @Offer.
Version 1.6.1
Last Update: Feb 12, 2019
1.6.1 - Feb 12, 2019
  • Fix an issue with not existing brand attribute was resolved
1.6.0 - Jan 17, 2019
  • Compatibility compatibility with recent requirements for introduced by Google was added. Added the following properties: priceValidUntil, product URL, product review in @Offer
1.6.9 - Feb 09, 2017
  • Fix for URLs on a tag page (product list by tag) in case when using URL rewrites
1.6.8 - Feb 06, 2017
  • Use name of only active category for category variable
  • Minor code syntax improvement
1.6.7 - Jan 30, 2017
  • Store filter added to improved navigation pages
1.6.6 - Jan 17, 2017
  • New setting `Ability to set/replace Short Descriptions of products on the Category View page`
  • Fixed issue with incorrect URL key saving during saving product data for specific store in the Backend
1.6.5 - Jan 10, 2017
  • Fixed CSV import (columns, empty lines)
1.6.4 - Jan 05, 2017
  • Compatibility with custom themes improved
  • Minor fix for displaying availability for Pinterest (it was displayed always not depending on a setting)
1.6.3 - Dec 27, 2016
  • Minor code optimisation tweak
1.6.2 - Dec 23, 2016
  • Fix for getting product description
Version 1.4.5
Last Update: Dec 26, 2018
1.4.5 - Dec 26, 2018
  • Fix an issue with different category name per different stores was resolved
1.4.9 - Oct 21, 2016
  • Mechanism of integration completely reworked. Now extension integrates much better with all custom themes.
  • Unnecessary settings removed, due to the new integration workflow
  • Added new option to display item condition
  • Added new option to display configurable product as a list of offers for simple products
1.4.8 - Oct 18, 2016
  • Fixed issue when a product is not assigned to any category
  • Fixed issue with FPC in Enterprise edition
1.4.7 - Oct 11, 2016
  • Better compatibility with Improved Navigation extension
  • New setting to display availability snippet (is available or not)
  • Minor improvements for better compatibility with locale settings
1.4.3 - Jul 29, 2016
  • Added support for Improved Navigation `Pages`
  • Minor fixes
1.4.2 - Jul 08, 2016
  • Minor improvements to comply latest Google requirements
1.4.0 - Mar 10, 2016
  • New \"domain\" variable added
  • Minor improvements
Version 1.15.10
Last Update: Dec 26, 2018
1.15.10 - Dec 26, 2018
  • Fix an issue with different category name per different stores was resolved
1.15.9 - Dec 18, 2018
  • Fix an issue with rounding the price in snippets has been resolved.
1.15.8 - Dec 05, 2018
  • Fix an issue with product assigned to different categories and several stores was resolved
1.15.7 - Nov 05, 2018
  • Fix security issues were resolved
1.15.6 - Oct 31, 2018
  • Fix an issue with reviews qty on the category page was resolved
1.15.5 - Oct 29, 2018
  • Fix an issue with URLs of disabled products gives 404 was resolved
1.15.4 - Oct 16, 2018
  • Fix an issue with matching not only sitemap.html was resolved
1.15.3 - Oct 15, 2018
  • Fix the issue with the wrong home pages' URLs in the hreflang was resolved
1.15.2 - Oct 15, 2018
  • Improvement the product reviews output conditions were enhanced
  • Compatibility compatibility with Amasty Color Swatches Pro extension was improved
1.15.1 - Oct 08, 2018
  • Fix the issue, related to partition of the sitemap file
1.15.0 - Aug 23, 2018
  • New Information section is added. Now you can see the version of installed extension, available updates, User Guide link, conflicts and other useful info right on the module Configuration page
  • New a setting to add last breadcrumb item to meta data
Version 1.14.6
Last Update: Aug 23, 2018
1.14.6 - Aug 23, 2018
  • Fix an issue with incorrect schema was resolved
1.14.4 - Aug 17, 2018
  • New the information section was added. Now, you can see the version of the installed extension, available updates, User Guide link, conflicts and other useful info right on the module configuration page
  • Fix the issue with the date format and the incorrect schema was resolved
1.14.3 - Aug 02, 2018
  • Fix minor issue was resolved
1.14.2 - Jul 13, 2018
  • Fix the issue with the hreflang implementation when 'Categories Path for Product URLs' set to NO was resolved
1.14.1 - Jul 04, 2018
  • Compatibility compatibility with Amasty FAQ and Product Questions extension was improved
  • Improvement set FOLLOW for catalog search result page and advanced search result page
1.14.0 - May 30, 2018
  • New allows to change the Memory Limit for the Cron Job in the corresponding setting in case of problem with the sitemap generation by cron
  • New allows to redirect customer to the store search results from the broken URL instead of the '404 Not Found' page
  • New added NOINDEX to the app/design/frontend/YOUR_PACKAGE/YOUR_THEME/layout/local.xml in order to prevent the search engines (Google, Bing, Yahoo, etc.) from needlessly indexing Magento catalog search results page(s) and advanced search results page(s)
  • Improvement added the default values for size settings
  • Fix an issue with group product price was resolved
  • Fix an issue with invalid syntax on installation was resolved
Version 1.13.4
Last Update: Apr 02, 2018
1.13.4 - Apr 02, 2018
  • Fixed the product_breadcrumbs block output
  • Fixed the product_richdata block output
  • Fixed the double name issue
  • Added the check for the category with 0 products
1.13.3 - Mar 07, 2018
  • Fixed an incorrect check for a blog section during sitemap generation process
1.13.2 - Mar 05, 2018
  • Added applied layered navigation filters to the hreflang URLs (Meta Tags Templates extension)
  • Fixed an issue with the hreflang tag functionality and XML sitemap generation by cron
1.13.1 - Feb 12, 2018
  • Fixed an issue with the incorrect canonical URL when the 'Unique product URL' functionality is used
1.13.0 - Feb 06, 2018
  • Allows to exclude Out of Stock Product from the XML Sitemap
  • Added the <image:caption> tag
Version 1.12.1
Last Update: Jan 11, 2018
1.12.1 - Jan 11, 2018
  • Fix \"Call to undefined function\" issue
1.12.0 - Jan 03, 2018
  • Added the Hreflang Tag Preview Table in backend
  • Fixed an issue with the homepage url
Version 1.11.1
Last Update: Dec 26, 2017
1.11.1 - Dec 26, 2017
  • Possibility to import tags without association customer is added
1.11.0 - Nov 17, 2017
  • New Added Hreflang Tag Support to notify Google which site to show to foreign users. Useful for a multi-lingual and multi-regional sites. Read more
Version 1.10.1
Last Update: Nov 10, 2017
1.10.1 - Nov 10, 2017
  • Fixed an issue with the sitemap generation by cron
1.10.0 - Oct 13, 2017
  • Performance improvement: sitemap generation separated into batches called by Ajax
  • Compatibility with the Amasty Landing Pages extension (the missing Blog Pages tab is fixed)
  • Compatibility with Shop by Brand
Version 1.9.0
Last Update: Aug 15, 2017
1.9.0 - Aug 15, 2017
  • Adds the rel=next/prev tag to point Google where the next or the previous pages are
  • Adds Pager Number to meta title and description
Version 1.8.1
Last Update: Jul 13, 2017
1.8.1 - Jul 13, 2017
  • Fixed issue with `Exclude Pages` setting
1.8.0 - Jun 02, 2017
  • Added setting to output all images for product in the sitemap
Version 1.7.9
Last Update: Jun 01, 2017
1.7.9 - Jun 01, 2017
  • Allows to control the Robots meta option for the Sitemap page
  • Improved the configuration page interface in back end
  • Added all the module phrases to the CSV file to allow translation
1.7.8 - May 29, 2017
  • Improved compatibility with Amasty Color Swatches
1.7.7 - May 22, 2017
  • Compatibility fixes
1.7.4 - Apr 18, 2017
  • Fixed date and time display
  • Fixed cron execution time
  • Removed brand pages with no products
1.7.2 - Mar 14, 2017
  • Dots (.) removes for URLs which have no suffix (like .html)
1.7.1 - Feb 27, 2017
  • Compatibility with Blog Pro extension improved
Version 1.5.12
Last Update: Mar 14, 2017
1.5.12 - Mar 14, 2017
  • Fix for wrong restriction by category being used in XML Sitemap in some cases
1.5.11 - Jan 30, 2017
  • Minor code improvement for better compatibility with different Magento versions
1.5.10 - Dec 22, 2016
  • Fix for applying store filter to product collection, which wasn't applied correctly in some cases
1.5.9 - Dec 21, 2016
  • Compatibility improved for Magento versions less than 1.8
1.5.8 - Dec 16, 2016
  • Sitemap is now being generated as a single file if no file size limits specified
1.5.6 - Dec 14, 2016
  • Minor code improvement
1.5.5 - Dec 12, 2016
  • Fix for checking file size; caused an issue in some cases when generating XML file via cron job
1.5.4 - Nov 24, 2016
  • Minor modification for sitemap path when it's in the root folder of a website
1.5.3 - Nov 23, 2016
  • HTML tags are now removed from description tag
  • Improvement for aggregateOffer snippet
1.5.2 - Nov 16, 2016
  • Fix for columns order on the import
1.5.1 - Nov 14, 2016
  • Review rating hidden when it's 0 (in case your theme just uses review with no stars/points)
  • Minor improvements for better integration
1.5.0 - Nov 02, 2016
  • Fix for price of grouped products
  • Improvements for meta data of Yotpo and Pinterest
  • New option to use \"short description\" instead of description
  • New option to show grouped products as a list of associated products offer
  • Improvements for prices data when applying promotion rules
Version 1.3.7
Last Update: Jan 05, 2016
1.3.7 - Jan 05, 2016
  • Option to exclude any URL
  • Compatibility with Blog Pro module
1.3.6 - Jan 04, 2016
  • Fix for situation when there are no products
1.3.5 - Dec 24, 2015
  • Fix for SQL query syntax error
1.3.4 - Dec 09, 2015
  • Minor bugfix: using table prefix for 1 missed query
Version 1.2.9
Last Update: Oct 27, 2015
1.2.9 - Oct 27, 2015
  • Admin routing patch (SUPEE-6788) compatibility
1.2.8 - Oct 12, 2015
  • Fix for getting category data
1.2.5 - Sep 28, 2015
  • Deprecated twitter product card replaced with twitter summary card
1.2.3 - Sep 25, 2015
  • Small improvements and compatibility fixes
1.2.1 - Sep 10, 2015
  • Each map item is at a new line, it's is better for debug
  • No SID part in the URLs
Version 1.1.9
Last Update: Aug 05, 2015
1.1.9 - Aug 05, 2015
  • New date format for LAST MODIFIED field
  • No disabled pages in the sitemap
  • Allows to include links to Photo Gallery from the
1.1.8 - Jul 17, 2015
  • Cron job minir optimization
1.1.7 - May 29, 2015
  • Possibility to set/replace short Descriptions of products on a category view page
  • Minor improvements
1.1.6 - May 25, 2015
  • Added compatibility for Yotpo rating in Twitter cards
1.1.3 - Apr 29, 2015
  • Stripping HTML tags from Twitter description
1.1.1 - Apr 10, 2015
  • Now, if we include landing pages, we use URL suffix from the catalog settings
  • Now, if we include landing pages, we use URL suffix setting from the catalog
Version 1.0.9
Last Update: Mar 30, 2015
1.0.9 - Mar 30, 2015
  • Install script modifications
1.0.6 - Mar 26, 2015
  • Compatibility with Unique Product URL module
  • Breadcrumbs configuration for redirected URL
1.0.4 - Mar 19, 2015
  • Compatibility with outdated PHP versions
1.0.3 - Mar 18, 2015
  • Better display for nested categories (level of depth more than 3)
1.0.2 - Mar 17, 2015
  • Support for Yotpo reviews summary in addition to the Magento built in reviews.

Ratings & Reviews

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