Speed up the loading of your site pages with Magento 2 Lazy Load. Improve your site performance by loading product images by demand and fasten page rendering with code and image optimization.
Apply preload images to the first screen of the page
Lazy load Magento products when customers scroll down
Offload the server to save the Internet bandwidth
Optimize images by WebP format, mobile or tablet resolutions
Reduce the size of product thumbnails without affecting their quality
Implement code optimization and server push for the rapid content delivery
Using media files with a huge size leads to reducing the load speed of pages. Your customers may wait for too long and leave the page before making a purchase. Also, Google places stores with a better performance score higher on a search results page. Poor performance affects your SEO ranking and leads to traffic loss.
💫 Solution
Lazy Load for Magento 2 is the optimization method that fills product information only when a user scrolls down the pages, thus speeding up initial page rendering. The defined solution includes 2 extra optimization tools: image compression and code structure optimization to meet both customers’ and search engines’ requirements.
What benefits do you get for your store
☀️
Retain customers by excluding the probability of performance issues
⛳
Get x2 organic traffic by improving site ranking and search results position
📈
Enhance customers’ loyalty by delivering desired content in a blink of an eye
Save time with our Configuration Service
Use this Configuration Service to avoid hours of manual configurations and endless surfing through thelong-read manuals.
Lazy Load in a Magento 2 store works like this: customers come to a page and timely get the content of the first screen. All other media files are loaded only when shoppers need them and start to scroll. If a store has a large catalog, it takes a lot of time to render all the files, and deferred initialization helps to avoid store abandonment in such cases.
Prevent store pages from lagging
Act with a suitable optimization strategy
Regulate the number of displayed images
Use the technology for a certain page
Activate User Agents
Prevent store pages from lagging
Provide off-screen media display only when a customer scrolls to them. You can use the suitable loading script, adjust the number of preloaded media files and customize the strategy for particular pages. Deferred offscreen images on catalog pages protect stores full of pictures from lagging and save customers.
Act with a suitable optimization strategy
Choose the algorithm according to the size of your store and already implemented techniques. Lazy loading of Magento 2 images has two scripts: jQuerry Lazy Script or Native JS Lazy Script. We recommend trying both of them to choose one that fits your site best.
Regulate the number of displayed images
You can set a fixed number of files to display on the first screen. The number can be different for various devices. For example, you can preload 3 images for desktops and only 1 for mobiles. One tip: preload thumbnails on the first page of the screen to maximize their quality.
Use the technology for a certain page
The extension has advanced options for lazy display. You can adjust this feature for specific store pages: General, Home, Category, Product and CMS pages. For instance, disable lazy load for Magento 2 product pages to render all info at once.
Activate User Agents
To maximize the effect, use Magento Lazy Load in collaboration with other optimization techniques, such as lighter image formats and resize algorithms. This way, the extension activates all features at once regardless of the device a customer uses.
Optimize and compress images
Gradual image delivery is not all you can do for better performance: image size also matters. To load media files faster and reduce the load on your server, the extension lets you use lighter images without quality loss. The fewer bytes a browser loads, the faster a customer gets content.
NEW: Create accelerated mobile pages
Make files smaller with WebP format
Display suitable image resolution
Choose resize algorithm
Compress images with no quality loss
Optimize images in a bulk
Improve mobile score with the accelerated mobile pages
Now Lazy Load solution includes extra options for mobile optimization. Using the built-in AMP component, you can create fully optimized mobile pages with Webp images. This way, shoppers can enjoy an outstanding experience, while you get higher at SERP.
Make files smaller with WebP format
WebP is a progressive file format that weighs less but keeps the quality of the original image. If enabled, the Image Optimizer tool creates the copies of your images in a WebP format. As a result, you save extra space on your server and improve Google SERP position at once.
Display suitable image resolution
Too large images on mobile devices cause performance issues and affect shopping experience, as it takes some time to load them. To optimize media strategy for mobiles and tablets, the extension creates copies of media files suitable for a particular device a customer uses for browsing.
Choose resize algorithm
To match images with the user’s device, you can select one of 2 resize algorithms: Resize and Crop. If you select Resize, media files will be reduced in dimensions proportionally. In the Crop method, a part of images will be cut, and only a part of them will remain visible. Try both strategies and check the results before implementing each of them.
Compress images with no quality loss
Lazy Load for Magento 2 also helps to optimize JPEG, PNG, GIF automatically without losing their quality. Moreover, while optimizing JPEG files, you can set the required quality level: 80%, 90% or 100%.
Optimize images in a bulk
When you add new images and fotos to the Catalog or Wysiwyg folder, they will be optimized automatically. At the same time, you can enable multi-process generation for both newly and previously uploaded images to speed up optimization. As soon as a site page is shown, these new images will be processed, optimized and saved to the cache.
Check how our Magento 2 extension improves your store performance
Prevent losing potential customers by making your site perform better. See the results of optimization with help of Google PageSpeed Insights tool for Home page , Category page , and Product page . Alternatively, use GTmetrix to check if it works.
Create optimal code structure
Additionally, the solution includes the features for code compression, as the number of scripts also increases page loading time. Process JS, CSS and HTML content to organize in-depth optimization.
Optimize JavaScript
Minify HTML, CSS and JS
Merge CSS and JS files
NEW: Improve experience with Server Push
Optimize JavaScript
A complex approach to JS optimization includes 4 blocks to reduce code size: bundle, merge, minify and move JS to the bottom to speed up page loading. Also, you can allow/deny the optimization of the admin area and exclude particular URLs and scripts from processing to keep the production stable.
Minify HTML, CSS and JS
The extension allows you to reduce the code size from 10% to 30% by removing excess parts of the code. The less code you have, the faster your store pages are ready to use.
Merge CSS and JS files
Reduce the number of queries by merging several JS and CSS files into one. Also, merged files are cached, which means that a browser doesn’t have to load them again by each request.
Improve experience with Server Push
A browser works in the following way: it gets an initial request from a customer and responds to it over time. Then a customer sends another request and again should wait for a browser's response. Thus, the content is not delivered as fast as a customer may expect. Server Push acts in another way: the feature delivers all available responses at once, without waiting until a customer makes further request.
Meet extra optimization levels
See additional scopes of features to get the solution suitable particularly for your store. Analyze your store needs and compare the packs to purchase the most relevant one.
Lazy Load Lite
Lazy Load Premium
Lazy Load Lite
The lite version includes all components of Lazy Load functionality. Reduce page loading time and boost the overall store performance with the deferred initialization.
Lazy Load Premium
The premium pack goes out of the technical frames and improves store performance on the customer side. Offer an outstanding experience with the AJAX Shopping Cart and Infinite Scroll included.
Choose the solution most suitable for your business needs
Are Amasty extensions compatible with all themes and extensions by other vendors?
Amasty extensions work with all plugins we issued and with most 3rd-party plugins. If you come across a compatibility issue with any third-party module, we’ll definitely try to help you.
If you face any technical issues, please create a ticket...
Will I get free support and updates?
Yes, once you buy any extension(s) by Amasty, you’ll get updates for the product(s).Also, you can activate a support subscription, so that all possible technical issues are handled by professionals.Magento support subscription plans:Monthly Annual -...
Do you have the installation service?
Yes, we provide a professional installation service. You can purchase it when ordering an extension.
If you buy more than 1 extension in one order, we can install all of them!
If you need to configure plugins according to your business needs, you can...
Can I request a free trial?
Amasty doesn’t provide any trials of Magento extensions. But we have a 60-day money-back guarantee.
There's one exception: Amasty extensions are provided for testing or demo purposes to our official Platinum Partners as a part of the “access to Amasty...
Can I test an Amasty extension on a staging site before transferring it to a live one?
Yes, you can install any Amasty extension on a test site and configure all the settings there before doing it on your live store.
How can I get a refund?
Amasty provides a 60-day money-back guarantee. In case the acquired extension didn’t meet your expectations, our support team is always ready to help you.
To get a full or partial refund of your order, please create a ticket in our support...
How can I receive a discount?
According to the rules of Amasty's Reward Program, you get $15 back to your reward points for every $100 spent.You can spend them to buy other extensions or services from our catalog.These Points are valid for 60 days from the purchase date. You can...
How to update a Magento 2 Amasty extension?
To update a Magento 2 extension by manual upload:1. log in to the customer account;2. navigate to the Products tab, scroll to the packages section, and click the Download link next to the extension that should be updated;3. Important: If some extension...
If I need additional features to be added to an Amasty extension, how can I ask for it?
To leave your feature request, log in to your customer account and open the Products tab. Then, scroll down to the bottom of the page, and leave your feature request in the following form:
As soon as you send your request, it is considered by our ...
Magento 2 Amasty extensions installation
Each Amasty extension package is provided with the extension files, installation & setup guides, and a license agreement. Some extensions include import files examples as well. So how to install our Magento extension?
What is the plugin...
How can I prolong support?
When you get any support subscription plan, it will be prolonged automatically. Also, you can cancel your subscription at any time. For this, go to your customer account and open the Subscriptions tab. If you cancel your subscription, the service will...
What should I do if my Reward Points have expired?
According to our reward program, the Reward Points are valid for 60 days starting from the moment they’re transferred to your account. But we always try to stay supportive, so you can create a ticket, and we’ll consider your case individually...
How can I use my Reward Points?
How to check your reward points balance?
Step 1. Log in to your customer account or create a new one. After this, you will be redirected to your account dashboard.
Step 2. In the left menu choose Reward points.
Step 3. You will see your current reward...
Can I change the EE extension to CE for free?
Usually, no, you can’t exchange modules. Please, contact our support managers and they’ll consider your case individually.
→ Learn more about our special offers
How can I get a discount to re-purchase plugins?
Usually, we don’t provide any discounts. But you can contact us, and we’ll consider your case individually.
→ Learn more about our special offers
Are you looking to add specific functionality for this extension
or want to acquire a reliable development partner altogether?
With custom development services by Amasty, you will receive high quality
and cost-effective solutions developed by Magento professionals according
to industry’s best practices.
Request a Quote
Submit this form now and we will get back to you promptly!
New we added a new setting to let you disable JavaScript merging for different types of devices (Note: the feature is available as a part of Google Page Speed Optimizer Premium tariff)
New now the extension comes with the newly uploaded images optimization that can be launched by cron at the most convenient time for you (Note: the feature is included in Google Page Speed Optimizer Premium tariff)
Improvement we improved the load time for non-cached pages by adding the functionality of minifying JavaScript in PHTML files
Improvement now you can choose the device type to defer fonts loading for it
Version 1.3.6
Last Update: Aug 26, 2021
1.3.6 - Aug 26, 2021
Compatibility we enhanced the compatibility with Amasty Google Page Speed Optimizer extension
Fix we adjusted the display of a non-AMP product page if accessed from an AMP category page
Fix we fixed the issue with the wishlist icon displaying if it’s disabled
1.3.5 - Nov 27, 2020
Fix we resolved the issue with empty snippet values
Fix we corrected the URL generation in case the original URL contains ‘index.php’
1.3.4 - Sep 21, 2020
Fix we resolved the issue with URL parsing on multistore instances
1.3.3 - Aug 18, 2020
Improvement now the indicator of added products on mini cart remains visible until shopping cart is empty
Compatibility we enhanced compatibility with Varnish
1.3.2 - May 07, 2020
Fix we resolved the issue with Form Key validation
1.3.1 - Apr 24, 2020
Compatibility compatibility with Magento 2.3.5 was added
Compatibility compatibility with Varnish and FPC was improved
Fix we corrected a minor issue with icons and fonts display
1.3.0 - Mar 31, 2020
New we added an option to force AMP opening from mobile devices
Improvement now extension displays prices excl/incl taxes if applicable
Fix we corrected the display of uploaded images in Visual Swatches
Version 1.2.1
Last Update: Mar 16, 2020
1.2.1 - Mar 16, 2020
Fix we resolved issue with loading product reviews
Fix issue with amp index link on category page was fixed
1.2.0 - Feb 13, 2020
New now the plugin supports CMS and Home Pages
New we added AMP-widgets which can be used on CMS pages
Improvement we enhanced the process of filter application on category pages in order to make it more user-friendly
Version 1.1.1
Last Update: Jan 22, 2020
1.1.1 - Jan 22, 2020
Improvement we implemented minor enhancement of linking between AMP and non-AMP versions of pages
1.1.0 - Dec 24, 2019
New now Category Pages are also available for AMP enabling. Turn on the functionality in one click
