Why do you need rich snippets?
- Much faster website indexation
- Enhanced visibility in organic search
- Higher rankings in search results
- Increased CTR (Click-through rate)
- Massive targeted traffic
- Lower bounce rate
How rich snippets work
Take advantage of the most useful rich snippets types
Rich snippets - Breadcrumbs
Show navigation path. Clear navigation makes any online store much more user-friendly and helps Google to better understand website content. The tool enables you to include breadcrumbs in Magento 2 rich snippets to accurately show the page's position in the site hierarchy.
Rich snippets - Category
Show average products rating + min starting price. Let customers see the average products ratings and the cheapest starting prices to help them learn more about your pricing policy and items' quality even without opening your store pages.
Reach snippets - Organizations
Show store URL + name + logo. With 'organizations' Magento 2 rich snippet type you will easily raise your brand awareness and stand out in search results. Due to flexible extension settings you can specify the necessary logo URL to display it in SERP. Besides, keeping in mind that Google displays logos only for highly reliable websites, customers will definitely trust your company more.
To test your website structured data like rich snippets or breadcrumbs please click here.
Google Image Search Markup
Google Image Search has recently launched a new tool to help users found what they need even more easily. Searching with badges is more convenient and significantly saves time.
As a merchant, if you want your products to be more reachable in the search results, use a detailed markup. The good news is the Rich Snippets extension can lend you a hand: this option is set up by default.
Search input box
Due to Magento 2 rich snippets extension you can display a handy search box right in Google search results. Make product search process maximally convenient by letting customers look for necessary items directly from Google.
Note: Google uses multiple parameters to determine the search box display such as on-site information and various types of navigational queries. Therefore, only Google decides which websites will be able to display a search box.
Stock availability & New Condition tags
The Magento 2 microdata module adds availability tag to product rich snippets making them even more informative. Now your customers will see whether the product they need is in stock (and whether it has a new condition) even without visiting your site and make a click decision much faster.
Display site name in search results
Specify any custom store name to display it in search results instead of a full site link. Make your google rich snippets for Magento 2 look accurate and clear to help customers easily focus on the information they need.
- 100% Open Source — Easy To Customize
- Follows Magento Code Architecture
- Separated HTML/CSS/JS
- Simple installation via Composer