Google Rich Snippets for Magento 2
Improve your search engine rankings with easy-to-set up Google rich snippets. Highlight necessary information in search results to increase your website visibility and draw highly targeted traffic to your store.
- Enable breadcrumbs for rich snippets
- Generate rich snippets with organization name and logo
- Display search input box for a home page in search results
- Show average products rating and starting price data for category pages
- Add products availability and condition tag to rich snippets
Why do you need rich snippets?
- Much faster website indexation
- Enhanced visibility in organic search
- Higher rankings in search results
- Increased CTR (Click-through rate)
- Massive targeted traffic
- Lower bounce rate
How rich snippets work
Rich snippets for Magento 2 are a type of structured data that help Google and other search engines to better 'understand' information placed on your store pages and show additional details in organic search.
Therefore, by displaying more information about your organization, products or services you will accurately segment potential customers and draw only relevant traffic to your website by showing:
- Prices and stock statuses
- Rating and reviews
- Social profiles
- URL, company name, and logo
- Navigation path
- Search input box for a Home page
Take advantage of the most useful rich snippets types
Magento Rich snippets - Breadcrumbs
Show navigation path. Clear navigation makes any online store much more user-friendly and helps Google to better understand website content. The tool enables you to include breadcrumbs in Magento 2 Google rich snippets to accurately show the page's position in the site hierarchy.
Note: that enabling Product Rich Data activate the price display in the rich snippets. Give notice on pricing to your customers right in the search results.
Rich snippets - Category
Show average products rating + min starting price. Let customers see the average products ratings and the cheapest starting prices to help them learn more about your pricing policy and items' quality even without opening your store pages.
Reach snippets - Organizations
Show store URL + logo + extended merchant info. With organizations Magento 2 rich snippet type, you will easily raise your brand awareness and stand out in search results. Due to flexible extension settings you can specify the necessary logo URL to display it in SERP. Furthermore, extend your business information by adding an address, and phone numbers of sales representatives, tech support, or customer service.
Reach snippets - Social Profiles
Add icons with you social media profiles to the rich snippets to be available for your customers from the search results page.
Image Search Schema Markup in Magento 2
Google Image Search has recently launched a new tool to help users found what they need even more easily. Searching with badges is more convenient and significantly saves time.
As a merchant, if you want your products to be more reachable in the search results, use a detailed markup. The good news is the Rich Snippets extension can lend you a hand: this option is set up by default.
Search input box
Due to Magento 2 rich snippets extension you can display a handy search box right in Google search results. Make product search process maximally convenient by letting customers look for necessary items directly from Google.
Note: Google uses multiple parameters to determine the search box display such as on-site information and various types of navigational queries. Therefore, only Google decides which websites will be able to display a search box.
Stock availability & New Condition tags
The Magento 2 module adds availability tag to product rich snippets making them even more informative. Now your customers will see whether the product they need is in stock (and whether it has a new condition) even without visiting your site and make a click decision much faster.
Display site name in search results
Specify any custom store name to display it in search results instead of a full site link. Make your google rich snippets for Magento 2 look accurate and clear to help customers easily focus on the information they need.
Brand and Manufacturer tags
Also, you can specify any custom product attribute for Brand and Manufacturer marker. Thus you can display relevant information about the Magento 2 product origin according to schema.org right in the search results.
According to the statistics, the extension can cover each business need in synergy with the following solution: magento 2 xml.
Increase profits by driving sales to out of stock products
Indicate that the item is available for pre-order right on the search result page in the Google Rich Snippets. Employ Pre Order for Magento 2 to eliminate the opportunity your products will be missed.
How to add rich snippets to Magento 2 pages?
- Install and enable Amasty Rich Snippets;
- go to Stores > Settings > Configuration > Amasty Extensions;
- set up what kind of data you want to display in your snippet: Breadcrumbs, Site Name, Organization info, Social Profiles, Search Box, Product Availability and Rating, etc.;
- then open the corresponding tab and fill in required fields;
- save the changes.
- 100% Open Source — Easy To Customize
- Follows Magento Code Architecture
- Separated HTML/CSS/JS
- Simple installation via Composer
This extension will basically add your product data as a JSON script at the bottom of each product page. Google will crawl your pages and get all that neat data and start displaying it in search results. This data can also be fed to Google Merchant Center using a crawl feed. The extension is not designed to achieve this, but it's a real upside.
I do not recommend enabling on category pages as it will generate warnings about missing descriptions in Search Consolo.
Do you have any questions?
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Magento 2.2, 2.3, 2.4
- Compatibility compatibility with Magento 2.4 was added. Please, note: the current version of extension package contains the patch 'module-mage24fix' which is intended for compatibility with Magento 2.4.0 ONLY. If you are on higher or lower Magento versions - do not hesitate to just delete this patch
- Fix compatibility with Magento 2.3.2 was improved
- Fix we resolved issue with product offer data
- Improvement we reviewed and improved the Custom Properties setting to make it more clear and user-friendly. Now you can not only add your custom attributes to product rich data but also replace values of already existing schema.org properties with values of your custom attributes
- Compatibility the compatibility with Meta Tags Templates extension was enhanced
- Fix issue with category page and custom properties setting was resolved
- Improvement product global identifier support was added. Admin is able to specify a comma-separated list of schema.org properties and attribute codes like mpn, SKU. If mpn is missing it is replaced with SKU value
- Improvement now it adds the schema markup for each product on the category page. See the details here
- Fix an issue with the best rating was resolved
- Compatibility compatibility with recent requirements for schema.org/Offer introduced by Google was added. Added the following properties: priceValidUntil, product URL, product review in @Offer
- Fix an issue with the product descriptions don't get stripped of HTML tags was resolved
- Fix an issue with zero reviews count was resolved
- Improvement indication that the item is available for pre-order was added. Amasty Pre Order extension is required
- Improvement the semantic markup of the product page was improved to make sure that indexing robots can extract all the structured data
- Fix the issue with extend breadcrumbs was resolved
- Fix the issue with the breadcrumbs on the home page was fixed
- Improvement now, the price is rounded to 2 decimals as required by Google Merchant
- Fix the issue when the breadcrumbs are ignored in the store configuration was resolved
- New brand or manufacturer was added to the product data
- Fix the compilation error was fixed
- New added the 'Breadcrumbs Type' setting that allows choosing between long and short type for the Search Engine
- New allows adding Social Profiles links for Organization
- New allows adding Merchant Business Info
- Information section is added. Now you can see the version of an installed extension, available updates, User Guide link, conflicts, and other useful data right on the module Configuration page
- Fixed an issue with the image's metadata and watermarks usage
- Fixed an issue with the DataObject Plugin
- Minor fixes
- Fixed an issue with the company name and reviews in the metadata
- Added new option to show the grouped products as a list of associated products offer
- Added new option to display the configurable product as a list of simple products offer
- Added new option to display an item condition
- Show description and price included tax
- Price formatting according to Google guidelines