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Google Rich Snippets for Magento 2


Improve your search engine rankings with easy-to-set up Google rich snippets. Highlight necessary information in search results to increase your website visibility and draw highly targeted traffic to your store.

  1. Enable breadcrumbs for rich snippets
  2. Generate rich snippets with organization name and logo
  3. Display search input box for a home page in search results
  4. Show average products rating and starting price data for category pages
  5. Add products availability and condition tag to rich snippets
View Extension Demos
See User Guide
Follow the modern Google practices to improve your store search rank:
Google Rich Snippets for Magento 2
SEO Toolkit for Magento 2

Why do you need rich snippets?

  • Much faster website indexation
  • Enhanced visibility in organic search
  • Higher rankings in search results
  • Increased CTR (Click-through rate)
  • Massive targeted traffic
  • Lower bounce rate

How rich snippets work

Rich snippets for Magento 2 are a type of structured data that help search engines to better 'understand' information placed on your store pages and show additional details in organic search. Therefore, by displaying more information about your organization, products or services you will accurately segment potential customers and draw only relevant traffic to your website.

Take advantage of the most useful rich snippets types

Rich snippets - Breadcrumbs

Show navigation path. Clear navigation makes any online store much more user-friendly and helps Google to better understand website content. The tool enables you to include breadcrumbs in  Magento 2 rich snippets to accurately show the page's position in the site hierarchy.

Note: that enabling Product Rich Data activate the price display in the rich snippets. Give notice on pricing to your customers right in the search results.

google rich snippets for magento 2
google rich snippets for magento 2

Rich snippets - Category

Show average products rating + min starting price. Let customers see the average products ratings and the cheapest starting prices to help them learn more about your pricing policy and items' quality even without opening your store pages.

Reach snippets - Organizations

Show store URL + logo + extended merchant info. With organizations Magento 2 rich snippet type, you will easily raise your brand awareness and stand out in search results. Due to flexible extension settings you can specify the necessary logo URL to display it in SERP. Furthermore, extend your business information by adding an address, and phone numbers of sales representatives, tech support, or customer service.

Reach snippets - Social Profiles

Add icons with you social media profiles to the rich snippets to be available for your customers from the search results page.

google rich snippets for magento 2


To test rich snippets and breadcrumbs, please check our demo product page in combination with Google Structured Data Testing tool.

Advanced options

google rich snippets for magento 2

Google Image Search Markup

Google Image Search has recently launched a new tool to help users found what they need even more easily. Searching with badges is more convenient and significantly saves time.

As a merchant, if you want your products to be more reachable in the search results, use a detailed markup. The good news is the Rich Snippets extension can lend you a hand: this option is set up by default.

Search input box

Due to Magento 2 rich snippets extension you can display a handy search box right in Google search results. Make product search process maximally convenient by letting customers look for necessary items directly from Google.

Note: Google uses multiple parameters to determine the search box display such as on-site information and various types of navigational queries. Therefore, only Google decides which websites will be able to display a search box.

google rich snippets for magento 2
google rich snippets for magento 2

Stock availability & New Condition tags

The Magento 2 microdata module adds availability tag to product rich snippets making them even more informative. Now your customers will see whether the product they need is in stock (and whether it has a new condition) even without visiting your site and make a click decision much faster.

Display site name in search results

Specify any custom store name to display it in search results instead of a full site link. Make your google rich snippets for Magento 2 look accurate and clear to help customers easily focus on the information they need.

Brand and Manufacturer tags

Also, you can specify any custom product attribute for Brand and Manufacturer marker. Thus you can display relevant information about the product origin right in the search results.

google rich snippets for magento 2
magento 2 social login

Increase profits by driving sales to out of stock products

Indicate that the item is available for pre-order right on the search result page in the Google Rich Snippets. Employ Pre Order for Magento 2 to eliminate the opportunity your products will be missed.

Reasons to choose

Other Features

  • 100% Open Source — Easy To Customize
  • Follows Magento Code Architecture
  • Separated HTML/CSS/JS
  • Simple installation via Composer
* The name "Magento" and the logo are the trademarks of Magento, Inc.
Good job!
It works great with my magento 2.2. Everything works just like it should. Thanks!
happy user
This extension is very useful and does exactly as described. We are happy with the purchase.
must have SEO tool
I've generated rich snippets with company name and logo, showed rating stars and price as well as added the breadcrumbs. Nice tool to improve the search engine rankings. Thanks a lot!
The team was very supportive explaining why we didn't have our snippets shown right away. Other than that, the extension is pretty easy and intuitive.
magento owner

Write Your Own Review

You're reviewing: Google Rich Snippets for Magento 2

Version 1.4.2 - April 30, 2019
– Improvement: product global identifier support was added. Admin is able to specify comma separated list of properties and attribute codes like mpn, sku. If mpn is missing it is replaced with sku value
Version 1.4.1 - March 27, 2019
– Improvement: now it adds the schema markup for each product on the category page. See the details here
– Fix: an issue with best rating was resolved
Version 1.4.0 - January 11, 2019
– Compatibility: we added the compatibility with recent requirements for offer introduced by Google. The next properties were added: priceValidUntil, product URL, product review in @Offer.
Version 1.3.8 - December 13, 2018
– Fix: the issue with the product descriptions which don't get stripped of HTML tags was resolved
Version 1.3.7 - November 29, 2018
– Fix: the issue with zero reviews count was resolved
Version 1.3.6 - November 23, 2018
– Improvement: indication that the item is available for pre-order was added. Amasty Pre Order extension is required
Version 1.3.5 - November 08, 2018
– Improvement: the semantic markup of the product page was improved to make sure that indexing robots can extract all the structured data
Version 1.3.4 - October 04, 2018
– Fix: the issue with extend breadcrumbs was resolved
Version 1.3.3 - August 31, 2018
– Fix: the issue with the breadcrumbs on the home page was fixed
Version 1.3.2 - August 09, 2018
– Improvement: now, the price is rounded to 2 decimals as required by Google Merchant
Version 1.3.1 - August 08, 2018
– Fix: the issue when the breadcrumbs are ignored in store configuration was resolved
Version 1.3.0 - May 24, 2018
– New: brand or manufacturer was added to the product data
Version 1.2.1 - May 04, 2018
– Fix: the compilation error was fixed
Version 1.2.0 - April 25, 2018
– New: allows to add Merchant Business Info
– New: allows to add Social Profiles links for Organization
– New: added the 'Breadcrumbs Type' setting that allows to choose between long and short type for the Search Engine
– Information section is added. Now you can see the version of installed extension, available updates, User Guide link, conflicts and other useful data right on the module Configuration page
Version 1.1.3 - March 19, 2018
– Fixed an issue with image's meta data and watermarks usage
Version 1.1.2 - December 21, 2017
– Fixed an issue with the DataObject Plugin
Version 1.1.1 - October 26, 2017
– Minor fixes
Version 1.1.0 - October 13, 2017
– Added new option to display an item condition
– Added new option to display the configurable product as a list of simple products offer
– Added new option to show the grouped products as a list of associated products offer
– Fixed an issue with the company name and reviews in the metadata
Version 1.0.2 - June 23, 2017
– Show description and price included tax
Version 1.0.1 - May 11, 2016
– Price formatting according to Google guidelines
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