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Google Rich Snippets for Magento 2

Improve your search engine rankings with easy-to-set up Google rich snippets. Highlight necessary information in search results to increase your website visibility and draw highly targeted traffic to your store.

  1. Enable breadcrumbs for rich snippets
  2. Generate rich snippets with organization name and logo
  3. Display search input box for a home page in search results
  4. Show average products rating and starting price data for category pages
  5. Add products availability and condition tag to rich snippets
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banner seo toolkit google rich snippets

Why do you need rich snippets?

  • Much faster website indexation
  • Enhanced visibility in organic search
  • Higher rankings in search results
  • Increased CTR (Click-through rate)
  • Massive targeted traffic
  • Lower bounce rate

How rich snippets work

Rich snippets for Magento 2 are a type of structured data that help Google and other search engines to better 'understand' information placed on your store pages and show additional details in organic search.

Therefore, by displaying more information about your organization, products or services you will accurately segment potential customers and draw only relevant traffic to your website by showing:

  • Prices and stock statuses
  • Rating and reviews
  • Social profiles
  • URL, company name, and logo
  • Navigation path
  • Search input box for a Home page
how rich snippets work
blog pro m2 review

Take advantage of the most useful rich snippets types

Magento Rich snippets - Breadcrumbs

Show navigation path. Clear navigation makes any online store much more user-friendly and helps Google to better understand website content. The tool enables you to include breadcrumbs in  Magento 2 Google rich snippets to accurately show the page's position in the site hierarchy.

Note: that enabling Product Rich Data activate the price display in the rich snippets. Give notice on pricing to your customers right in the search results.

rich snippets breadcrumbs
rich snippets category

Rich snippets - Category

Show average products rating + min starting price. Let customers see the average products ratings and the cheapest starting prices to help them learn more about your pricing policy and items' quality even without opening your store pages.

Reach snippets - Organizations

Show store URL + logo + extended merchant info. With organizations Magento 2 rich snippet type, you will easily raise your brand awareness and stand out in search results. Due to flexible extension settings you can specify the necessary logo URL to display it in SERP. Furthermore, extend your business information by adding an address, and phone numbers of sales representatives, tech support, or customer service.

Reach snippets - Social Profiles

Add icons with you social media profiles to the rich snippets to be available for your customers from the search results page.

rich snippets logo


To test rich snippets and breadcrumbs, please check the example our structured data on Magento 2 product page in combination with Google Structured Data Testing tool.

Advanced options

rich snippets markup

Image Search Schema Markup in Magento 2

Google Image Search has recently launched a new tool to help users found what they need even more easily. Searching with badges is more convenient and significantly saves time.

As a merchant, if you want your products to be more reachable in the search results, use a detailed markup. The good news is the Rich Snippets extension can lend you a hand: this option is set up by default.

Search input box

Due to Magento 2 rich snippets extension you can display a handy search box right in Google search results. Make product search process maximally convenient by letting customers look for necessary items directly from Google.

Note: Google uses multiple parameters to determine the search box display such as on-site information and various types of navigational queries. Therefore, only Google decides which websites will be able to display a search box.

rich snippets search box
rich snippets availability tag

Stock availability & New Condition tags

The Magento 2 module adds availability tag to product rich snippets making them even more informative. Now your customers will see whether the product they need is in stock (and whether it has a new condition) even without visiting your site and make a click decision much faster.

Display site name in search results

Specify any custom store name to display it in search results instead of a full site link. Make your google rich snippets for Magento 2 look accurate and clear to help customers easily focus on the information they need.

Brand and Manufacturer tags

Also, you can specify any custom product attribute for Brand and Manufacturer marker. Thus you can display relevant information about the Magento 2 product origin according to right in the search results.

rich snippets company name

According to the statistics, the extension can cover each business need in synergy with the following solution: magento 2 xml.

magento 2 social login

Increase profits by driving sales to out of stock products

Indicate that the item is available for pre-order right on the search result page in the Google Rich Snippets. Employ Pre Order for Magento 2 to eliminate the opportunity your products will be missed.

How to add rich snippets to Magento 2 pages?

  • Install and enable Amasty Rich Snippets;
  • go to Stores > Settings > Configuration > Amasty Extensions;
  • set up what kind of data you want to display in your snippet: Breadcrumbs, Site Name, Organization info, Social Profiles, Search Box, Product Availability and Rating, etc.;
  • then open the corresponding tab and fill in required fields;
  • save the changes.
Reasons to choose

Other Features

  • 100% Open Source — Easy To Customize
  • Follows Magento Code Architecture
  • Separated HTML/CSS/JS
  • Simple installation via Composer
* The name "Magento" and the logo are the trademarks of Magento, Inc.
9 Reviews
Aug 27, 2020
Intuitive to use, helps to increase organic traffic
Golden Goblin Games, Managing Director
I wanted to get rid of product errors and warnings in Google Search Console. All the errors are now gone and the vast majority of the warnings. This extension has a lot of options and it is intuitive to use. If you want to increase your organic traffic (visitors coming from Google Search) and have nicer looking search results for your products, use it. Google takes time to process the change though, so you need to be patient.
Photo Amasty employee
Amasty answer
Aug 27, 2020
Alena Hamolka / Product Team Lead
Hi Jean-Sebastien, thank you so much for the review and for the details about the functionality you needed. It’s great to see that the extension was helpful in improving your website visibility. We're grateful to have you as our customer!
May 25, 2020
Great plugin
I highly recommend the Google Rich Snippets extension. I'm using Magento 2.3 and I'm still surprised that Magento doesnt' provide proper product schema. Anyway, this extension from Amasty will solve all product errors (red messages) in Google Search Console and will solve the majority of product warnings (orange messages). You will have to wait a few months for all errors to go away as Google validates the fixes very slowly, but it's worth it.

This extension will basically add your product data as a JSON script at the bottom of each product page. Google will crawl your pages and get all that neat data and start displaying it in search results. This data can also be fed to Google Merchant Center using a crawl feed. The extension is not designed to achieve this, but it's a real upside.

I do not recommend enabling on category pages as it will generate warnings about missing descriptions in Search Consolo.
Jean-Sebastien also bought the following extension(s):
Photo Amasty employee
Amasty answer
May 25, 2020
Natalya Chekanina / Head of Sales Team
Hello Jean-Sebastien! Thank you so much for your feedback. We would be happy to see you in our store again!
Dec 05, 2019
Excellent plugin, sorted errors and added new snippet
The Rug Retailer, Owner
I’ve been using the extension for 2 weeks. It helps to fix errors in google search console. It has excellent plugin, sorted errors and added new snippets. It is easy to set up and support was very good. I can recommend it to anyone wanting to fix any errors and to configure rich snippets as it should be.
Photo Amasty employee
Amasty answer
Dec 06, 2019
Natalya Chekanina / Head of Sales Team
Dear Chris, thank you for your review! We would be happy to see you in our store again!
Jun 19, 2019
Solved our trouble
Grant R.
We were having a hard time getting our Rich snippets to show up in Google. We bought the module, and it was easy for our developers to get it set up. After everything was set up, all of our Snippets showed properly. We would recommend it to anyone who needs there snippets to show properly without a lot of extra work behind the scenes.
Photo Amasty employee
Amasty answer
Jun 21, 2019
Natalya Chekanina / Head of Sales Team
Dear Grant, thank you for your review! We would be happy to see you in our store again!
Oct 31, 2018
Can be better
Luis Rios
This extension helped to increase the traffic. But you can improve it.
Apr 25, 2018
Good job!
It works great with my magento 2.2. Everything works just like it should. Thanks!
Jun 08, 2017
happy user
This extension is very useful and does exactly as described. We are happy with the purchase.
May 30, 2017
must have SEO tool
I've generated rich snippets with company name and logo, showed rating stars and price as well as added the breadcrumbs. Nice tool to improve the search engine rankings. Thanks a lot!
Jan 04, 2017
magento owner
The team was very supportive explaining why we didn't have our snippets shown right away. Other than that, the extension is pretty easy and intuitive.

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2.4.2-p1, 2.3.7, 2.4.2, 2.4.1-p1, 2.3.6-p1

You can always download the recent version free of charge from your account

Installing an upgrade is easy — check now

My Downloads
Version 1.5.0
Last Update: Apr 22, 2021
1.5.0 - Apr 22, 2021:
  • New now you can choose the condition of a product for itemCondition property
  • New we added an option to choose the rating format (either percent or numeric) to be used in product snippet
  • New now you can add streetAddress to Organization’s rich data
  • New the extension now allows to set a default value for priceValidUntil snippet to avoid warnings if a special price’s end date is missing
  • Improvement we implemented modifications to the child products' links in case a parent (configurable or grouped) is configured to be presented as a list of associated products offers - now the extension takes the visibility criterion into consideration and replace ‘invisible' links with 'visible’ parent link
  • Improvement now the breadcrumb list contains the current category as well
See previous updates
Version 1.4.8
Last Update: Jul 28, 2020
1.4.8 - Jul 28, 2020:
  • Compatibility compatibility with Magento 2.4 was added. Please, note: the current version of extension package contains the patch 'module-mage24fix' which is intended for compatibility with Magento 2.4.0 ONLY. If you are on higher or lower Magento versions - do not hesitate to just delete this patch
1.4.7 - Mar 19, 2020:
  • Fix compatibility with Magento 2.3.2 was improved
1.4.6 - Nov 17, 2019:
  • Fix we resolved issue with product offer data
1.4.5 - Aug 12, 2019:
  • Improvement we reviewed and improved the Custom Properties setting to make it more clear and user-friendly. Now you can not only add your custom attributes to product rich data but also replace values of already existing properties with values of your custom attributes
1.4.4 - Jun 18, 2019:
  • Compatibility the compatibility with Meta Tags Templates extension was enhanced
1.4.3 - May 31, 2019:
  • Fix issue with category page and custom properties setting was resolved
1.4.2 - Apr 30, 2019:
  • Improvement product global identifier support was added. Admin is able to specify a comma-separated list of properties and attribute codes like mpn, SKU. If mpn is missing it is replaced with SKU value
1.4.1 - Mar 27, 2019:
  • Improvement now it adds the schema markup for each product on the category page. See the details here
  • Fix an issue with the best rating was resolved
1.4.0 - Jan 11, 2019:
  • Compatibility compatibility with recent requirements for introduced by Google was added. Added the following properties: priceValidUntil, product URL, product review in @Offer
Version 1.3.8
Last Update: Dec 13, 2018
1.3.8 - Dec 13, 2018:
  • Fix an issue with the product descriptions don't get stripped of HTML tags was resolved
1.3.7 - Nov 29, 2018:
  • Fix an issue with zero reviews count was resolved
1.3.6 - Nov 23, 2018:
  • Improvement indication that the item is available for pre-order was added. Amasty Pre Order extension is required
1.3.5 - Nov 08, 2018:
  • Improvement the semantic markup of the product page was improved to make sure that indexing robots can extract all the structured data
1.3.4 - Oct 04, 2018:
  • Fix the issue with extend breadcrumbs was resolved
1.3.3 - Aug 31, 2018:
  • Fix the issue with the breadcrumbs on the home page was fixed
1.3.2 - Aug 09, 2018:
  • Improvement now, the price is rounded to 2 decimals as required by Google Merchant
1.3.1 - Aug 08, 2018:
  • Fix the issue when the breadcrumbs are ignored in the store configuration was resolved
1.3.0 - May 24, 2018:
  • New brand or manufacturer was added to the product data
Version 1.2.1
Last Update: May 04, 2018
1.2.1 - May 04, 2018:
  • Fix the compilation error was fixed
1.2.0 - Apr 25, 2018:
  • New added the 'Breadcrumbs Type' setting that allows choosing between long and short type for the Search Engine
  • New allows adding Social Profiles links for Organization
  • New allows adding Merchant Business Info
  • Information section is added. Now you can see the version of an installed extension, available updates, User Guide link, conflicts, and other useful data right on the module Configuration page
Version 1.1.3
Last Update: Mar 19, 2018
1.1.3 - Mar 19, 2018:
  • Fixed an issue with the image's metadata and watermarks usage
1.1.2 - Dec 21, 2017:
  • Fixed an issue with the DataObject Plugin
1.1.1 - Oct 26, 2017:
  • Minor fixes
1.1.0 - Oct 13, 2017:
  • Fixed an issue with the company name and reviews in the metadata
  • Added new option to show the grouped products as a list of associated products offer
  • Added new option to display the configurable product as a list of simple products offer
  • Added new option to display an item condition
Version 1.0.2
Last Update: Jun 23, 2017
1.0.2 - Jun 23, 2017:
  • Show description and price included tax
1.0.1 - May 11, 2016:
  • Price formatting according to Google guidelines
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