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Follow Up Email for Magento 2

Generate and send numerous triggered emails based on customer activity to build productive relationships with clients and increase the number of repeated purchases. Customize email templates and effectively manage emails dispatch.

  1. Create emails for different order statuses
  2. Send emails based on wishlists and previous orders
  3. Generate emails based on customer activity
  4. Schedule automatic emails dispatch
  5. Collect statistics with Google Analytics
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User Guide
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Experienced merchants know that a wisely built follow up email strategy is one of the most effective tools when it comes to customer retention. Due to highly targeted reminders timely sent to clients you'll easily return customers to your store, increase their loyalty and boost sales.

With the Follow Up Email extension one can create numerous custom email templates based on previous orders, wishlists, newsletter subscriptions, customer birthdays and many other events. Use flexible rules to inform customers about hot deals, automatically attach discount coupons and send birthday greetings. Schedule automatic emails dispatch according to your needs and get detailed statistics via Google Analytics.

Send triggered emails based on different events

Wishlist based discounts

Generate promotions based on products which are added to wishlists to send highly targeted follow up emails. The module uses the following actions as a start event for emails dispatch:

  • Wishlist Created;
  • Wishlist On sale (the email sent when products in a wishlist get a special price);
  • Wishlist Back in stock (the email is sent when a product from a wishlist comes back to stock);
  • Wishlist is shared

Emails for different order statuses

Due to flexible Magento 2 Follow Up module settings you can generate emails based on different order statuses to help customers easily track their orders. Choose the event to start your email campaign:

  • Order Created;
  • Order Shipped;
  • Order Invoiced;
  • Order Completed;
  • Order Cancelled;

Promotions based on previous orders

Be extremely helpful to your clients by sending them follow ups based on products they've already purchased. You can easily generate and send emails suggesting up-selling, related or cross-selling items.

Customer group change notifications

Let your customers know when their group is changed. For example, you can inform clients that they have been recently 'moved' to the 'VIP customers' group and from now on they are provided with a 10% discount on any products in your store.

Newsletter subscription notifications

Send a welcome message with special discounts to newly-subscribed customers. Motivate them to return to your online store by providing special offers available only for subscribers.

Winback messages

To return potential customers who haven't logged in to your store for a certain time period send them winback emails with exclusive offers. Due to timely sent reminders with tempting deals you'll increase the number of repeated purchases.

Birthday greetings

Provide customers with special presents and discounts in birthday greeting emails. Create nice-looking greeting card templates with attached coupons to show your attention to each client and build customer loyalty.

+NEW: Define in what time period customers will receive a greeting email: specify the number of days before the actual birthday's date and congratulate your clients in advance.


With the Magento 2 follow-up module you can create flexible rules for each event type to meet your business goals. Set conditions for a store name, product SKUs, category and type, cart subtotal, the number of orders etc.

Manage emails dispatch

Send emails automatically

With the advanced Magento 2 follow up email tool you can automatically generate and send any number of triggered emails, thus saving your time on other store management activities.

Set up email schedule with the 'Date' starting event

Flexible settings enable you to plan follow up email campaigns in advance and carefully schedule letter dispatch according to your requirements. E.g. use the 'Date' starting event to run a campaign dedicated to a specific holiday.

Integration with discount coupons

Draw customers attention to your products by automatically generating coupons for follow up emails. Simply specify the necessary rule for coupon sending and the module will create a unique promo code with the ability to indicate the coupon lifetime. Choose one of the available coupon types or use a shopping cart rule:

Available coupon types:

  • Percent of product price discount;
  • Fixed amount discount;
  • Fixed amount discount for the whole cart;


It's also possible to make the coupon available only to the email recipient.

follow up email for magento 2

Customize email templates

The Follow Up Email Magento 2 extension offers a list of predefined email templates based on orders, wishlists and customer activity. Use themed email templates to create special notifications for particular events.

You can easily edit any of the templates according to your specific needs changing their content and CSS.

Advanced email templates options

Use advanced template features to thoroughly fine tune their display:

  • Use format manager to show currency, dates, price and time in the necessary format.
  • Use URL manager to automatically generate URLs corresponding to Magento requirements.
  • Use any of the available product list designs according to your taste.

Create an emails blacklist

To prevent sending emails to unwanted or unsubscribed customers you can add their email addresses to a black list. This way you'll keep your email database clean and up-to-date and avoid being added to spam.

Preview templates and send test emails

To make sure that everything works correctly always preview templates and send test emails to the specified email address.

follow up email for magento 2

More options

  • Use Google Analytics to process important stats data;
  • Moderate emails queue;
  • Automatically remove sent emails from history;
  • Specify email sender address;
  • Let customers unsubscribe;
  • Manage all cron tasks on a Cron Tasks List grid.
Reasons to choose

Other Features

  • 100% Open Source — Easy To Customize
  • Follows Magento Code Architecture
  • Separated HTML/CSS/JS
  • Simple installation via Composer
* The name "Magento" and the logo are the trademarks of Magento, Inc.
1 Review
Nov 04, 2016
Necessary interaction with customers
Nice extension to keep your customers engaged. You can feed your clients' interest communicating with them with the thematic messages, based on their tastes and wishes. Sometimes it is necessary to have one for a web store.

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My Downloads
Version 1.2.6
Last Update: Sep 24, 2019
1.2.6 - Sep 24, 2019:
  • Fix we fixed the 'error 500' issue on registration mail
  • Fix we fixed the issue with follow up email on newsletter subscription
1.2.5 - Mar 27, 2019:
  • New the ability to manage all existing cron tasks on a Cron Tasks List grid in backend was added. Run cron tasks and generate their schedule by clicking the ‘Run Cron’ button. Also, delete tasks in bulk, use filtering and sorting options when it is needed
1.2.4 - Dec 17, 2018:
  • New ability to automatically remove sent emails from history implemented.
  • Fix issue related to emails not being sent if there are non-existent cross-sell products in the massage body was fixed.
  • Fix issue with broken newsletter subscription notification was fixed.
1.2.3 - Nov 19, 2018:
  • Compatibility the compatibility with Magento 2.2.5+ was improved
  • Fix the issue with order statuses' conditions was fixed
1.2.2 - Aug 29, 2018:
  • Fix the issue with multi-currency conversion was resolved
1.2.1 - Aug 21, 2018:
  • Fix the issue with the templates preview was resolved
1.2.0 - Jun 15, 2018:
  • New introducing 2 new product list designs: 'table_modern' and 'list_modern'. To switch to a new product list design, open your email template, find product listing handle and change the 'mode' setting to 'table_modern' or 'list_modern'. For more info on prod
  • New the extension now incorporates 6 themed email templates for every Start Event ready to use
See previous updates
Version 1.1.4
Last Update: May 14, 2018
1.1.4 - May 14, 2018:
  • Fix the issue with sending test emails on PHP 7.1. was fixed.
1.1.3 - Mar 20, 2018:
  • Fixed an issue with schedule not being saved correctly on rule creation
1.1.2 - Jan 09, 2018:
  • Magento 2.2 compatibility was improved
  • Fixes for Wishlist actions and Unsubscribe link
1.1.1 - Nov 29, 2017:
  • The issue when multiple emails were scheduled for the same action instead of one was fixed.
1.1.0 - Oct 05, 2017:
  • Birthday Offset setting is added to send Birthday emails before the birthday date
  • Minor display fixes
  • Fix for cross-sell products display in emails
Version 1.0.2
Last Update: Jan 17, 2017
1.0.2 - Jan 17, 2017:
  • Code refactoring
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