Experienced merchants know that a wisely built follow up email strategy is one of the most effective tools when it comes to customer retention. Due to highly targeted reminders timely sent to clients you'll easily return customers to your store, increase their loyalty and boost sales.
With the Follow Up Email extension one can create numerous custom email templates based on previous orders, wishlists, newsletter subscriptions, customer birthdays and many other events. Use flexible rules to inform customers about hot deals, automatically attach discount coupons and send birthday greetings. Schedule automatic emails dispatch according to your needs and get detailed statistics via Google Analytics.
Send triggered emails based on different events
Wishlist based discounts
Generate promotions based on products which are added to wishlists to send highly targeted follow up emails. The module uses the following actions as a start event for emails dispatch:
- Wishlist Created;
- Wishlist On sale (the email sent when products in a wishlist get a special price);
- Wishlist Back in stock (the email is sent when a product from a wishlist comes back to stock);
- Wishlist is shared
Emails for different order statuses
Due to flexible Magento 2 Follow Up module settings you can generate emails based on different order statuses to help customers easily track their orders. Choose the event to start your email campaign:
- Order Created;
- Order Shipped;
- Order Invoiced;
- Order Completed;
- Order Cancelled;
Promotions based on previous orders
Be extremely helpful to your clients by sending them follow ups based on products they've already purchased. You can easily generate and send emails suggesting up-selling, related or cross-selling items.
To return potential customers who haven't logged in to your store for a certain time period send them winback emails with exclusive offers. Due to timely sent reminders with tempting deals you'll definitely increase the number of repeated purchases.
Customer group change notifications
Let your customers know when their group is changed. For example, you can inform clients that they have been recently 'moved' to the 'VIP customers' group and from now on they are provided with a 10% discount on any products in your store.
Review reminder emails
Specify the time period after the purchase when the review reminders should be sent. Equip an email template with a direct link to the corresponding review block and enrich your product pages with priceless customer generated content.
Provide customers with special presents and discounts in birthday greeting emails. Create nice-looking greeting card templates with attached coupons to show your attention to each client and build customer loyalty.
NEW: Define in what time period customers will receive a greeting email: specify the number of days before the actual birthday's date and congratulate your clients in advance.
Newsletter subscription notifications
Send a welcome message with special discounts to newly-subscribed customers. Motivate them to return to your online store by providing special offers available only for newsletter subscribers.
With the Magento 2 follow-up module you can create flexible rules for each event type to meet your business goals. Set conditions for a store name, product SKUs, category and type, cart subtotal, the number of orders etc.
Manage emails dispatch
Send emails automatically
With the advanced Magento 2 follow up email tool you can automatically generate and send any number of triggered emails, thus saving your time on other store management activities.
Set up email schedule with the 'Date' starting event
Flexible settings enable you to plan follow up email campaigns in advance and carefully schedule letter dispatch according to your requirements. E.g. use the 'Date' starting event to run a campaign dedicated to a specific holiday.
Integration with discount coupons
Draw customers attention to your products by automatically generating coupons for follow up emails. Simply specify the necessary rule for coupon sending and the module will create a unique promo code with the ability to indicate the coupon lifetime. Choose one of the available coupon types or use a shopping cart rule:
Available coupon types:
- Percent of product price discount;
- Fixed amount discount;
- Fixed amount discount for the whole cart;
It's also possible to make the coupon available only to the email recipient.
Customize email templates
The Follow Up Email Magento 2 extension offers a list of predefined email templates based on orders, wishlists and customer activity.
You can easily edit any of the templates according to your specific needs changing their content and CSS.
Advanced template options
Use advanced template features to thoroughly fine tune their display:
- Use format manager to show currency, dates, price and time in the necessary format.
- Use URL manager to automatically generate URLs corresponding to Magento requirements.
Create an emails blacklist
To prevent sending emails to unwanted or unsubscribed customers you can add their email addresses to a black list. This way you'll keep your email database clean and up-to-date and avoid being added to spam.
Preview templates and send test emails
To make sure that everything works correctly always preview templates and send test emails to the specified email address.
- Use Google Analytics to see and process important stats data;
- Moderate emails queue;
- View sent emails history;
- Specify email sender address;
- Let customers unsubscribe;
- 100% Open Source — Easy To Customize
- Follows Magento Code Architecture
- Separated HTML/CSS/JS
- Simple installation via Composer