2. Think over the core intention of your campaign
The more your campaign is personalized, the higher results you achieve. Thoroughly think through the campaign you are going to launch. Start with the basics:
- Choose store views
- Define a dispatch time accurate to the minute
- Configure the options of notifications
- Send test notification
Collect the valuable campaigns’ data, such as the number of received and clicked notifications, etc., right on the grid. Analyze the effectiveness of each campaign - learn what works and what doesn't work for your store.