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Maximize the effectiveness of marketing campaigns and enhance retention with accurate customer segmentation. Segment registered customers and guest visitors by orders, shipping addresses, shopping cart data and many other parameters using conditions and their combinations.
Optimize marketing expenses: create highly-targeted campaigns and increase their conversion rate
Improve satisfaction: build long-term relations by showing an individual approach
Reduce the load on marketers: create rules and automatically segment users by cron
With the Magento 2 Customer Segmentation extension you will be able to sort customers or guest visitors by various criteria like date of birth, payment and shipping methods, sales amount, products added to cart and many others. Create flexible segmentation rules to arrange registered clients and guest visitors in groups and run highly targeted marketing campaigns.
Arrange registered customers in multiple groups using a great variety of parameters. With the module you can create an unlimited number of rules based on:
Flexible settings let you specify customer attributes that should be available in rule conditions. Due to this option you can easily include/exclude any attributes to make rule creation fast and easy.
Once a segmentation rule is created, the Magento 2 visitor segmentation module automatically generates the customers list according to rule conditions. All customer data is displayed on a separate grid right below the rule.
Sort clients depending on products they add to cart. This way you'll be able to learn customer preferences, generate targeted offers and implement personalization in Magento 2 store. Create Magento customer segments based on:
Automatically update segmentation lists by cron to use only relevant customer information for your marketing campaigns. Schedule automatic cron update to run it:
Magento 2 Segmentation tool enables store admins to segment not only registered customers, but guest visitors as well. It is possible to sort unauthorized clients by such parameters as:
Create flexible rules based on multiple order parameters. E.g. Segment customers who purchased products with specified attributes amounting to a particular sum.
Segment registered and unauthorized customers by their shipping and billing addresses to create a rich database by country or city and target your campaigns depending on a customer location.
To create complex Magento 2 personalization rules, use the integration with the default Cart Price Rules and various condition combinations. Mix the order, cart and customer data to launch effective direct marketing campaigns.
Sort registered clients by the number of viewed products as well as the number of products, added to wishlists. Apart from that, these rule types let you specify any additional product attribute for proper personalization in Magento 2.
Use the re-indexaction option to timely update Magento customer segments. By default re-indexation is run by cron according to your schedule, but you can also reindex segmentation lists in bulk manually at any time.
You can export any generated segmentation list to XML or CSV files for further processing.
Use Customer Segmentation and Magento Personalization tool together with the Follow Up Email extension to launch highly targeted email campaigns.
Use Customer Segmentation with the Affiliate programs to segment customers who purchased products in your store using affiliate links and create highly-targeted offers for them.
Are you looking to add specific functionality for this extension or want to acquire a reliable development partner altogether? With custom development services by Amasty, you will receive high quality and cost-effective solutions developed by Magento professionals according to industry’s best practices.
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