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Abandoned Cart Email for Magento 2
Increase the number of completed orders and return lost revenue by automatically sending catchy reminders. Offer discount coupons to motivate shoppers to complete their orders.
- Recover abandoned carts in a few steps
- Tailor campaigns with customizable email templates
- Analyze campaigns performance with precise reporting
- Schedule emails dispatch
- Use the built-in discount coupon generator
- Automatically embed UTM tags for further analysis
- 💎 NEW: 4 eye-catching email template designs
- Hyva-compatible by default
- Mage-OS compatible
- ⏱Book a live demo
Pick a combo deal with 15% discount:
Overcoming challenges with Amasty
❓Problem
Every abandoned cart is a missed opportunity and lost revenue. According to the latest statistics, 69.57% of shoppers abandon their carts. It means that 7 out of 10 customers never return to finish their orders, which leads to the $18 billion loss in sales for e-commerce brands every year.
💡Solution
Magento 2 Abandoned Cart Email extension helps effectively turn lost purchases into completed orders by sending automated reminders. Bring customers back with or without discount coupons, related products and highly-targeted offers.
What benefits do you get for your store
💰
Prevent the outflow of money by recovering abandoned carts
🎯
Avoid additional expenses for bringing customers back
😍
Gain loyalty with the customer-oriented offers
5 features that can save you lots of money:
Stylish email templates with customizable content
Fully-automated emails dispatch according to a schedule
The built-in discount coupon generator
Automatic UTM markups on a campaign or specific template levels
Dashboards to analyze the effectiveness
Meet our freshly designed email templates
Impress your audience and boost abandoned cart campaigns with 4 brand-new pre-styled email templates.
Make your abandoned cart emails remarkable
Abandoned Cart extension for Magento 2 allows you to trigger automated reminders to visitors who left your store without purchasing. Just preselect a notification layout suitable for your business strategy and motivate users to complete the purchases.
Display a discount coupon with the expiration date
Set custom coupon names and expiration date format
Show products as a grid
Display products as a list
Add product descriptions, customizable options and SKUs
Hide product images
Highlight total discount
NEW: Add links to your social media profiles
Return your sales in 5 steps
Magento 2 Abandoned Cart Email offers a step-by-step configuration model to make a campaign creation as simple as possible.
1. Set the main principles of the campaign
Start the configuration with the basic targeting and automatization options:
- Limit rule application on a store view level
- Target the campaign on specific customer groups
- Define the conditions to trigger email sending
- Stop emails sending upon a particular event
NEW: Now you can automatically cancel email triggering in case all products in a shopping cart were disabled.
2. Choose a template
Apply a ready-made template or create a custom one:
- Add product details, e.g. description, price, SKU and customizable options
- Generate a coupon code with an expiration date
- Change the layout and design
3. Set up the schedule and discount rules
Choose the delivery date and time for your abandoned cart emails. Also, set the discount options:
- Provide discount type and amount
- Choose expiration date
- Specify discount step and the maximum quantity to be applied
- Use shopping cart rules
4. Configure Google Analytics integration
Automatically embed UTM tags into the links provided in emails to analyze the effectiveness of the campaign:
- Configure UTM for the whole rule
- Set different tags for each email to find out which template performs better
5. Send Test Campaign
Set up your test email campaign to make sure that Magento 2 Abandoned Cart settings work correctly before starting mass sending.
- Configure a test email for sending
- Access a history of test campaigns
- Track test emails by product, discount and data creation
See how to configure a campaign in our video guide!
Make data-driven decisions by analyzing the effectiveness of campaigns
Abandoned Cart Email extension for Magento 2 collects all the data about campaign performance so that you could draw conclusions and find the most effective solution.
View analytical dashboard
Check open rate
[PRO] Upgrade your email marketing approach
Returning abandoned carts is not all the solution can offer. Reconsider your marketing strategy and build a well-thought automatic emailing flow to strengthen customers’ engagement. The Pro version offers multiple tools to keep customers informed about each offer and prevent abandoning.
Follow Up Emails
Push Notifications
Exit Intent Popup
Customer Segmentation
[PREMIUM] Ensure reliable and secure email dispatch
The Premium package focuses on the technical part of the solution and lets you deliver emails successfully.
Advanced SMTP configuration
Advanced features of Magento 2 Abandoned Cart reminder
- Limit recovered carts in a current month per customer
- Auto-login users when they follow the links in emails
- Set a limit in days for the duration of the auto-login option
- Moderate reminders in the queue grid
- Manage all existing cron tasks on a Cron Tasks List grid
- Restrict the number of abandoned products in emails
- NEW: Add сustomer сontact details in the admin email copy
- Automatically notify admins when a specific threshold for custom coupon generation is met
- Automatically remove sent notifications from history to archive
- Replace IP addresses for debug mode
- Automatically update the included GeoIP database via the Amasty Service or manually refresh it
- SMTP Support
- GDPR Compliance
Build an effective email marketing strategy
That perfectly suits your business model
Abandoned Cart
Email
- $149
Abandoned Cart Email
- Recover abandoned carts via emails
- Create targeted campaigns based on various conditions
- Use ready-made email templates or create custom ones
- Schedule emails dispatch
- Measure the effectiveness using detailed reports
- Implement UTM tags for further analysis
Abandoned Cart Email Pro
- $399
Abandoned Cart Email included
- Segment customers to target email campaigns
- Create automatic rules for segmentation
- Trigger follow up emails based on customer activity
- Set the schedule and conditions for email dispatch
- Use preconfigured templates for various occasions
- NEW: Analyze follow up email effectiveness using statistics
- Interact with customers in real-time using push notifications
- Display notifications by schedule or events
- Prevent cart abandoning via exit intent popup
Abandoned Cart Email Premium
- $499
Abandoned Cart Email Pro included
- Deliver emails successfully using advanced SMTP configuration
- Protect reputation with a secure connection
- Use 12 reliable providers
- Comply with Google standards using OAuth 2.0 protocol
- Log all emails and track their statuses
What data is included into Magento 2 Abandoned Carts?
As described, Amasty Abandoned Cart Email has an analytical dashboard with detailed data about Cart Abandonment Rate and Email Efficiency. It includes the following metrics:
- Abandonment Rate
- Potential Revenue
- Recovered Revenue
- The number of Emails Sent
- The number of Carts Restored
- The number of Orders Placed
- Email Efficiency
How to complete Abandoned Cart email settings in Magento 2?
- Install and enable the Abandoned Cart Email extension.
- Go to Marketing > Abandoned Cart Email > Campaigns > Create new campaign.
- Enter the Name and Priority of the new campaign, select Cancel Condition.
- Choose the needed Stores and Customer Groups.
- Set up Conditions, if needed. Or skip this step and keep the campaign working all the time.
- Configure the Schedule and UTM parameters.
- Save the campaign.
Frequently asked questions
The Abandoned Cart Email extension in Magento 2 allows shop owners to email customers automatically to reach them easily. The task of these emails is to remind customers of abandoned carts, help them return to the store to complete the purchase process, and increase conversion rates for the store.
Baymard Institute found out that the average cart abandonment rate is nearly 70%. However, visitors who haven't finished their purchase have a much higher conversion potential, too.
Whatever the costs may be — shipping, taxes and other service fees — they're a leading cause for cart abandonment. According to the 2021 study 'Reasons For Abandonment' by the Baymard Institute, an estimated 49% of respondents cited high extra costs as their primary reason for cart abandonment.
4.3 
See 500+ verified reviews
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- Excellent ExtensionWe were looking to automate our email campaigns for our non-technical staff. This extension fit the bill perfectly. It's easy to configure and use. Two months after we implemented a campaign, our capture rate from abandoned carts increase by 18%.
Amasty answer
Hi Ron! Thank you for your feedback! We're happy to know the extension helped automate your email campaigns and boosted your abandoned cart capture rate. We're glad you found the setup simple and the reporting features useful. We appreciate the suggestion for A/B testing and will consider it for future updates! Don't hesitate to let us know if you have any questions.Quick setup and easy configuration. Good reporting features and integration with Google.
Would like an A/B testing option
- Works Great Without Monthly Fees!We wanted an internal system for abandon cart emails instead of the usual monthly subscription services that most other mail apps do, unlike this one has all the needs we want in house.
Amasty answer
Hi Phu! Thank you for your feedback! We're delighted to hear that our system meets your needs for managing abandoned cart emails internally. We designed it to provide all the essential features, giving you full control in-house. If you have any questions about the extension configuration, please don’t hesitate to reach out - we're here to help!No monthly cost
Integrated in the Magento Back End
Customizable good options!Need Magento Experience to install and deploy
- Helps to recover lost salesWe needed a solution to recover lost sales from abandoned carts, and this extension delivered outstanding results. It's incredibly user-friendly, and has proven to be effective in reengaging customers to complete their purchases. I highly recommend this module to anyone looking to boost their turnover and recover abandoned carts.
Amasty answer
Hi Zita! Thank you so much for your feedback! We're delighted to hear that our Abandoned Cart Email extension has helped you recover lost sales and increase your turnover. If you ever need further assistance or have any questions, please feel free to reach out. We appreciate your recommendation and look forward to seeing you in our store again. - Very useful featureThis feature is very useful to improve your sales.
Amasty answer
Hi Nikolaos, thank you for sharing your feedback. We're happy to hear the module has helped you to increase your sales and addressed your needs. We are looking forward to seeing you in our store again! - Increase in sales!We wanted to capture abandoned cart customers with discount email, and the extension has helped us achieve an increase in sales! It works well and is easy to use. Besides, the support team is very responsive. I recommend it to Magento store owners that are looking for effective ways to increase sales.
Amasty answer
Hi Troy, thank you for your feedback, it's great to hear that you've been able to convert abandoned carts into purchases and increase sales. Thanks for recommending the extension, and if you're looking for any additional features for your website, please contact our team. We'll be happy to help you find solutions that would meet your individual needs! - Very useful faetureI have used this feature over 3 years, which is very useful feature to improve sales.
Amasty answer
Hi Jim, we're happy to have you as our long-time customer and to hear that the extension has proven useful to you! - Сart abandonments reduced from 60% to 30%We use this module for about 2 years. Customer were abndoning their carts to much. After cart abandonments reduced from 60% to 30%. There was no problem with installation. I recommend this extension to anyone who wants to improve their conversion rate. The abandoned cart is the main thing to recoverand a system of this is the best existing.
Amasty answer
Dear Giovanni!
Thank you for choosing our extensions. I’m glad that you appreciate their quality.
We would be happy to see you in our store again! - Easy to setup and customiseI've been using the extension for 5 years already. The main task was to remind customers they have items in their basket, and whether we can help with anything. It definitely helps. Easy to setup and customise. I would recommend to any store that wants to try as best as possible to turn websites visits into conversions.
Amasty answer
Dear Hitesh, thank you for your review! We would be happy to see you in our store again! - easy to use, affordable, flexibleWe’ve only used this extension for only 4 months, but we noticed a decrease on cart abandonment rate. Once we used support and they solved our issue. I totally recommend it to all web stores!
Amasty answer
Dear Malwina, thank you for your review! We would be happy to see you in our store again! - Great solution for usBefore implementing Abandoned Cart Email, We were not able to track conversion. It help us to increase conversion rate. Amasty Support is excellent. We get quick revert to our every support query. Thanks for great solution and support. Amasty Support is excellent. We get quick revert to our every support query.
Amasty answer
Dear Tanvi, thank you for your review! We would be happy to see you in our store again! - Works like a charmFirst-rate functionality and timely support.The tech team helped me a lot with the installation. There are no conflicts with other extensions. It's worth purchasing.
- Works fast and smoothlyThe plugin does what is said. I use it with the Follow up plugin and send emails to each customers' group with conditions. However, the templates design could be a little multivarious though, it's really highly customizable.
- that's the way to goThe module is crammed with this, that, and the other options but fun to use. I've installed it, customized the templates and...voila, started new email campaigns.
- Nice oneHad it with another email extension by Amasty. It is fine and all the rules are working just properly. There was an issue with a coupon code, but the guys from support were brilliant as usual - we easily figured it out.
Do you need specific features added so you can achieve your business goals?
Drop us a line and we'll customize this extension for you!
You can always download the recent version free of charge from your account installing an upgrade is easy
See Magento (and other software) versions we support and guarantee their compatibility with our extensions
Version 1.20.0
Last Update: Dec 16, 2024
1.20.0 - Dec 16, 2024
- New introduced four new designs for the abandoned cart email template (Note: the compatibility is available as a part of an active product subscription or support subscription)
- Improvement added the option to include links to social networks in abandoned cart emails (Note: the functionality is available as a part of an active product subscription or support subscription)
- Improvement it is now possible to include customer contact information in copies of abandoned cart emails
- Fix resolved issues with product display in abandoned cart emails when the table layout mode is applied
Version 1.19.0
Last Update: Aug 26, 2024
1.19.0 - Aug 26, 2024
- Improvement we added the ability to delete records from the History grid via mass action
- Fix fixed the issue with sending abandoned cart emails when the email template includes variables to display Related, Cross-sell, or Up-sell products
- Fix image placeholders are now displayed correctly in emails
- Fix now in abandoned cart emails custom options for child products are displayed as they should be
- Fix the error in logs during Debug mode was fixed
- Fix we fixed the issue with displaying coupon expiration dates in abandoned cart emails when the "Use Shopping Cart Rule" option is enabled in the campaign
Version 1.18.0
Last Update: Jun 17, 2024
1.18.0 - Jun 17, 2024
- New we added the Amasty IP Database Update Service, which allows you to refresh the IP database and ensure it remains consistently current
Version 1.17.0
Last Update: Apr 01, 2024
1.17.0 - Apr 01, 2024
- New we added an 'Auto Login Lifetime Period' for abandoned cart emails to enhance the security of automatic logins
- Improvement we added the setting allowing to limit the number of abandoned cart products displayed in the email
- Fix we fixed the tracking of the number of times abandoned cart emails are opened
- Fix we replaced the Zend classes with the Laminas
- Fix we fixed the issue related to adding abandoned carts to the mailing queue caused by time zone differences
Version 1.16.0
Last Update: Oct 02, 2023
1.16.0 - Oct 02, 2023
- New now it is possible to customize Abandoned Cart coupons' names (Note: the compatibility is available as a part of an active product subscription or support subscription)
- Improvement we added the possibility to set up Abandoned Cart coupons' expiry date format (Note: the compatibility is available as a part of an active product subscription or support subscription)
- Fix we fixed the Discount and Total wrong calculation issue in the emails
- Fix we corrected the 'Revenue' calculation in the reports
Version 1.15.1
Last Update: Feb 03, 2023
1.15.1 - Feb 03, 2023
- Improvement we improved the Transactional Email setting dependencies to avoid mailing schedule configuration issues
- Fix now invalid emails are blacklisted as they should
- Fix the issue with a coupon applying when 'Coupon is Available Only for Email Recipient' is enabled was resolved
- Fix we fixed the products quantity issue in the mini cart when the product was added via the Abandoned Cart email
Version 1.14.0
Last Update: Dec 06, 2022
1.14.0 - Dec 06, 2022
- New now it is possible to display the products quantity left in the cart in the Abandoned Cart Emails
- Improvement we improved the handling of the Abandoned Cart Emails Queue so now email addresses with spaces or invalid domains do not affect the mailing process
- Fix now products with a Special Price are displayed in the emails correctly
- Fix we solved the issue with the Bundle Products price in the Abandoned Cart Emails
- Fix now product prices display according to the specified Customers Group in the emails
- Fix the issue with sending emails when using 'Any product went out of stock' Cancel Condition and the multiple store was solved
- Fix we fixed the problem with products displaying in the emails when table mode is being used
Version 1.13.5
Last Update: Jun 01, 2022
1.13.5 - Jun 01, 2022
- New for all Amasty solutions, we have compiled separate packages, each of which includes a unique set of extensions. So that you can more easily find all available updates for your package in the Change Log tab, please find the menu on the left and choose the extension(s) included in the package. (A list of extensions included in a package can be found under the Description tab)
Version 1.0.1
Last Update: Apr 18, 2022
1.0.1 - Apr 18, 2022
- Compatibility now the extension is compatible with Magento 2.4.4
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