support your strategy with solid insights from facebook anlytics

use the extension to connect your magento store with facebook

track key events to analyze the behaviour of your customers

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User Guide

2.3.7, 2.4.2 - 2.4.6

Facebook Pixel for Magento 2

5.0

4 Reviews

Quickly link your Magento-based store with Facebook using the Facebook Pixel for Magento 2 extension. Ensure the effectiveness of your advertising and get a better understanding of the actions people take on your website.

Optimize your ad configurations
Choose which events to track
Set up remarketing audiences
Create lookalike audiences
Configure custom events
New in Pro: Enable Advanced Matching
Hyvä-ready storefront and Hyvä Checkout ready

📍 How does the Magento 2 Facebook Pixel work?

The Facebook Pixel extension for Magento 2 saves time on connecting your Facebook Account to Magento. Technically, it helps to add a piece of the JS code to Magento-based stores for further data gathering and analytics in your Facebook Business Account.

📍 Why is it important?

The tool can help you build lasting relationships with people, find new loyal customers, and consequently increase sales. It becomes easier to reach the people who matter to your business and analyze their behavior.

How can Facebook Pixel help my business grow?

⭐

Reach the right people with better targeting and lookalike audiences

🌿

Better understand the behavior of your customers

⚡

Track and adjust the performance of your ad campaigns

🆔 The Pixel itself is a piece of the JavaScript code which, if added to your website, can help you track the activity of site visitors, analyze their behavior and adjust your ad campaigns.

🎦 Event is a particular action of the site visitor on your website which can be tracked by Pixel and then sent as data to Facebook for further analysis and audience configuration.

Boost conversions on your website

Install the Facebook Pixel for Magento 2 to track how many users reach particular steps of your conversion funnel, e.g. add to cart, download price lists, or register for the events. This data can be aggregated and then used for the creation of new ad campaigns on Facebook with the call-to-action most relevant for them.

Optimize your Facebook ads

It is much easier to measure the effectiveness of the ad campaigns using the Facebook Pixel tool. As you get more relevant data about the behavior of your shoppers, it becomes easier to decide what ads to remain, what to adjust and what to delete at all.

Create audiences for the remarketing

The Facebook Pixel for Magento 2 can be used to configure the combined audiences like “all the site visitors for the last 30 days that haven’t bought anything”. Knowing who these people are gives you the direction for new ad campaigns and a clear perspective on how to boost your revenue.

Create lookalike audiences

The Facebook Pixel and the Facebook tool for analytics can help you find and adjust audiences that are similar to your actual one. The lookalike audience takes into consideration many parameters like gender, age, behavior, interests, and others.

Setup multiple Facebook Pixel IDs for your store

Add more than one pixel ID to your Magento store to gather all data about the events from multiple store views in one place.

Use different Pixel IDs per different store views

Avoid overlap of the target audiences and get more clear data for the analytics by tracking the events separately. For example, you can distinguish the events data from your English-speaking audience ('EN' store view) from the data from your French-speaking audience ('FR' store view).

Use Magento logs for easier debugging

All the data for Facebook analytics is tracked by Magento 2 Facebook Pixel and stored on Magento backend. You can reach this data anytime and check the logs to make sure your configurations were correct or where any kind of fix is necessary.

[PRO] Maintain your server response time at optimal speed

Benefit from the delayed upload of server events to maintain your TTFB (server response time) at optimal rate. Besides, you can configure the data upload frequency via cron.

[PRO] Get more clear and full data about your shoppers’ behaviour

Better conversions tracking

Avoid duplicate data

Activate advanced matching

Precisely track conversions at your store despite of browser restrictions

Get the most clear data about the facebook conversions using the pixel for Magento 2. The facebook conversion API tool for Magento 2 makes it possible even if your site visitors use any AdBlocker tool or iOS.

Save only valid events and automatically delete duplicate content

Automatically get rid of duplicate events and make your Facebook process only the valid data for further analysis.

Send additional customer data parameters along with events

Boost the effectiveness of your Facebook ad campaigns by activating the Advanced Matching feature. Securely send hashed customer data, such as email, phone number, name, city, state, and ZIP code, alongside enabled events. This helps Facebook match interactions on your website to Facebook users and associate them with corresponding conversion events, leading to improved ad optimization.

Make your strategic decisions data-driven

Choose the pricing plan that suits your business challenges

Facebook Pixel

Connect your Magento to Facebook analytics in a split second
Track basic events for analytics
Add multiple Pixel IDs per store views

View demo

Facebook Pixel Pro

Facebook Pixel included
Conversions API: to track conversions even if a site visitor uses an AdBlock extension or iOS
Deduplication of events: to save only valid events and automatically delete duplicate content
Delayed dispatch of server events: to maintain your server response time at optimal speed
Advanced Matching: to send extra customer data parameters along with enabled events

View demo

What people say

“The ability to measure sales was the first sign that our business would be a success. Our first day of breaking 100-plus sales always sticks out. Point blank, our marketing plan is Facebook, Facebook, and more Facebook... Facebook is 100% the backbone of our customer acquisition efforts and it's been made even better with the improved Facebook pixel”

Ali Najafian

Co-founder, Trendy Butler

How to connect Magento catalog to Facebook?

using Having all the catalog data imported to Facebook will help you to get more precise results from the analytics and more correct work of the Facebook Pixel events related to products. Just for that purpose, we can suggest you to use our Facebook Feed for Magento 2 extension to export products from Magento and then import this data into Facebook.

Squeeze the maximum from your ad campaigns

In case you’re going to use the Facebook Pixel as a part of your Facebook advertising flow, try using the Instagram Feed and Social Login tools to create more predictable traffic flow and ensure it converts into purchases.

Maximize the effectiveness of other ad platforms

Are you launching Microsoft (Bing) ad campaigns? Do you want to get valuable insights for their optimization? Enable the Microsoft Ads (UET Tag) extension to seamlessly integrate your Magento 2 store with Microsoft Ads account and track meaningful user actions made after interacting with your ad.

How to Add a Facebook Pixel to Magento 2

Step 1: Download and Install the Facebook Pixel
Step 2: Run the CLI Commands
Step 3: Configure the Facebook Pixel Code in Your Store
Step 4: Verify Your Facebook Pixel Has Been Successfully Integrated

FAQ

Magento 2 Facebook Pixel

Magento 2 Facebook Pixel is the Magento 2 Extension that allows you to integrate Facebook pixel in Magento 2 pages faster, easier and without any technical knowledge. This extension, as well as the Magento 1 Facebook Pixel, enables you to track your customers' actions on your store and create personalized Facebook Ads based on the gathered data.

Configuration of the Meta pixel Code in your Magento 2 store

Place Meta pixel ID on your Magento 2 store by navigating to your Magento 2 admin panel > STORES > Configuration. Click “Meta Pixel” beneath APPTRIAN EXTENSIONS and then click YES from Enabled. Click the “Save Config” button on the top of the page to apply the changes.

Install Magento 2 Google Tag Manager

Log in to your Magento admin account, go to Stores > Configuration > Mageplaza extensions > Google Tag Manager > Settings.
Choose Yes to enable the module.
Visit your Google Tag Manager account, copy the Container ID.
In the General configuration, enter the ID you get into Google Tag ID field.
Expand the Facebook Pixel section in your Magento 2 configuration.
Enable the feature.
Choose the ID variable based on product ID or product SKU.
Enter the Pixel ID you get after creating your pixel into the Facebook Pixel ID field.
If you leave this field blank or fill in incorrect ID, your Facebook pixel can’t track and report the data on your Facebook ads and your website.

4.4

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Amasty extensions work with all plugins we issued and with most 3rd-party plugins. If you come across a Magento 2 compatibility issue with any third-party module, we’ll definitely try to help you. If you face any technical issues, please create a ticket...

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4 reviews

4.4

See 500+ verified reviews

Add Your Review

Jacob
Verified Buyer
Jul 23, 2024
Good extension

100%

It is a very good product and is perfectly compatible with other Amasty products we use.

Amasty answer

Hi Jacob! Thanks for the feedback! We're glad to hear the extension is helpful and integrates perfectly with your other tools. We're always here if you have any more feedback or questions!
Cristián
Radar, CEO
Mar 17, 2023
Usefull and easy to install

100%

I have been using Facebook Pixel by Amasty for more than a year already. The extension is usefull and easy to install. I will recommend it to anyone who needs to insert Facebook pixel on Magento and don't want to worry about technical issues.

Amasty answer
Hi Cristián, thanks for your kind feedback and for choosing Amasty extensions for your Magento 2 store! We're proud to have you as our loyal customer, and we'll be happy to see you in our store again.
dhruv
Nov 3, 2021
Useful

100%

Collects what I needed

Amasty answer
Hi there, thank you for sharing your feedback. We are happy to hear the extension has addressed your needs. Hope to see you in our store again!
Ana
Nov 2, 2021
Very simple but helpful

100%

Helped me a lot to run my fb campaigns.

Amasty answer
Hi Ana, thanks for sharing your feedback. It's wonderful to hear that the extension has helped you to run your Facebook campaigns, and we are looking forward to seeing you in our store again!

Do you need specific features added so you can achieve your business goals?

Drop us a line and we'll customize this extension for you!

You can install extensions and updates via Composer

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My Downloads

Facebook Pixel for M2 (Lite)
Facebook Pixel Base for M2
Facebook Pixel Hyva Compatibility

Select item

Version 1.2.0 Last Update: Mar 17, 2025

1.2.0 - Mar 17, 2025

Compatibility added compatibility with Advanced Matching, enabling customer information to be sent along with Meta Pixel events. Available in the Pro version of the module (Note: the compatibility is available as part of an active product subscription or support subscription)
Improvement introduced an option to specify the Product Identifier in a pixel—either SKU or Product ID. Available in the Pro version of the module (Note: the functionality is available as part of an active product subscription or support subscription)
Improvement added the ability to choose whether to track the child or parent product identifier in events. Available in the Pro version of the module (Note: the functionality is available as part of an active product subscription or support subscription)
Fix success messages now display correctly when adding products to the cart

Version 1.1.0 Last Update: May 16, 2024

1.1.0 - May 16, 2024

Compatibility we added compatibility with the Hyvä Theme and Hyvä Checkout for the Facebook Pixel. You can find the ‘amasty/module-facebook-pixel-hyva' package for installing in composer suggest (Note: the compatibility is available as a part of an active product subscription or support subscription)

Version 1.0.2 Last Update: Apr 18, 2024

1.0.2 - Apr 18, 2024

1.0.2
Compatibility now the extension is compatible with Magento 2.4.7

1.0.1 - Apr 25, 2022

Improvement extension composer type was changed to magento2-module
New for all Amasty solutions, we have compiled separate packages, each of which includes a unique set of extensions. So that you can more easily find all available updates for your package in the Change Log tab, please find the menu on the left and choose the extension(s) included in the package. (A list of extensions included in a package can be found under the Description tab)

Version 1.3.0 Last Update: Mar 17, 2025

1.3.0 - Mar 17, 2025

Compatibility added compatibility with Advanced Matching, enabling customer information to be sent along with Meta Pixel events. Available in the Pro version of the module (Note: the compatibility is available as part of an active product subscription or support subscription)
Improvement introduced an option to specify the Product Identifier in a pixel—either SKU or Product ID. Available in the Pro version of the module (Note: the functionality is available as part of an active product subscription or support subscription)
Improvement added the ability to choose whether to track the child or parent product identifier in events. Available in the Pro version of the module (Note: the functionality is available as part of an active product subscription or support subscription)
Fix success messages now display correctly when adding products to the cart

Version 1.2.0 Last Update: Aug 12, 2024

1.2.0 - Aug 12, 2024

Fix we fixed an error that occurred while the pixel ID’s creation and deletion
Fix we resolved the issue with the error messages not being shown on the storefront upon adding the product to the cart when quantity exceeds the available one

Version 1.1.5 Last Update: Apr 18, 2024

1.1.5 - Apr 18, 2024

Compatibility now the extension is compatible with Magento 2.4.7

1.1.4 - May 29, 2023

Compatibility we improved the compatibility with PHP 8.2

1.1.3 - Oct 24, 2022

Compatibility we improved the compatibility with Amasty GDPR module

1.1.2 - Aug 02, 2022

Fix we fixed the compatibility with Amasty Cookie Consent (GDPR) so now Facebook cookies may be blocked depending on the user's choice

1.1.1 - Mar 09, 2022

Compatibility we fully tested the module’s compatibility with Magento 2.4.4-beta4
Compatibility we fully tested the module’s compatibility with Magento 2.4.4-beta4

1.1.0 - Nov 22, 2021

New we added the possibility to set up and manage multiple Facebook IDs for separate store views
New we added the possibility to set up and manage multiple Facebook IDs for separate store views

Version 1.0.1 Last Update: Jul 05, 2021

1.0.1 - Jul 05, 2021

Improvement we updated configuration link in admin panel
Improvement we updated configuration link in admin panel

Version 1.0.1 Last Update: Mar 17, 2025

1.0.1 - Mar 17, 2025

Compatibility added compatibility with Advanced Matching, enabling customer information to be sent along with Meta Pixel events. Available in the Pro version of the module
Improvement introduced an option to specify the Product Identifier in a pixel—either SKU or Product ID. Available in the Pro version of the module
Improvement added the ability to choose whether to track the child or parent product identifier in events. Available in the Pro version of the module

1.0.0 - May 16, 2024