TikTok Pixel for Magento 2

Be sure that your advertising truly converts as expected with the Magento 2 TikTok Pixel extension. Uncover visitor behavior patterns to tailor ads that leave no chance for abandonment.

  • Utilize Pixel or API to connect with TikTok Ads Manager
  • Select events for tracking
  • Set up conversions based on events
  • Build custom target audiences
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Check out available integration methods

The extension provides two approaches for the TikTok event tracking setup. You can choose the one that better works for your business or use them together to achieve maximum results as recommended by TikTok. Moreover, you can track the same events through both methods without concerns about them overlapping in reports, thanks to TikTok’s event deduplication feature.

👉 TikTok Ads Pixel

is a code snippet that the extension helps to place on your website for reporting specific website events to TikTok.

💡 Events API

is a direct and secure connection between TikTok and advertisers’ servers that provides advertisers with more control over data they share with TikTok.

Why TikTok Ads tracking is worth to be implemented

The TikTok Marketing Science Global Retail Path To Purchase Study reveals that TikTok users are 1.4 times more likely to purchase a product or service they find on the platform compared to users on other platforms. Easily integrate the TikTok conversion tracking pixel on your website to experience these results firsthand:

Measure the performance of launched ad campaigns

🔥

Conduct data-driven
TikTok ads optimization

Reach new customers by targeting lookalike audiences

Let’s connect with TikTok Ads Manager

Connect to the advertising platform of the most rapidly developing social media with over 1 billion monthly users. When setting up a pixel on TikTok Ads, you have the option to enable 'automatic advanced matching' and 'allow first-party cookies' features. It helps to achieve more precise matching between user profiles and their cross-device and multi-session actions. Use this extension to seamlessly install the TikTok pixel to your Magento without any hassle and start collecting valuable data.

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Evaluate the power of trends

Set up and track events that reflect the complete customer journey through the sales funnel from initial page views to successful purchases. Assign specific events as advertising campaign objectives to understand their performance. Provide an algorithm with collected data to help it optimize the bidding models. Take advantage of the TikTok retargeting features. Conduct experiments and tests by targeting various audience segments (event-based, lookalike, etc) to find the best fit to wisely spend and rapidly scale.

TIP:

Employ the TikTok Pixel Helper browser plugin to confirm that the TikTok Pixel is correctly integrated into your website and to validate the accurate triggering of events.

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Version 1.0.0
Last Update: Jan 04, 2024
1.0.0 - Jan 04, 2024
  • Initial release. The module is available for installation

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