Customer Group Auto Assign for Magento 2

Reduce operating costs and increase revenue thanks to automatic customer group management with Magento 2 auto customer group switching.

  • Automatically manage customer groups based on custom rules
  • Create group switching rules based on customer and order attributes
  • Schedule the rules processing frequency with integrated Cron functionality
  • Define rules processing order via prioritization
  • Easily manage all group-switching rules in one place
  • NEW | Show customer group status in the customer account
  • Hyva-ready storefront
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 🚩 Challenge

Acquiring new customers is from 5 to 25 times more costly than retaining existing ones. Knowing this fact, most e-commerce businesses run loyalty programs and promotional campaigns. Yet, such activities require manual creating and managing numerous Magento customer groups, which is labor-intensive and time-consuming.


Save your time and lower operating costs by automating customer group assigning process with Magento 2 Customer Group Auto Assign extension. Fine tune custom group-switching rules based on various conditions to automatically move customers to any desired group with no assistance required.

What benefits do you get for your store


Increase revenue thanks to implementing automatic customer group switching system

Contribute to effective time management by reducing manual jobs


Boost customers retention with accurate and flexible loyalty programs

Use smart algorithm to assign customers to groups

With Magento 2 auto customer group switching, set up custom rules that will assign users to the relevant customer groups based on set conditions.


Manage all rules in one place

The extension gathers all group-switching rules in one place. On a handy Rules grid, you can check all existing group-switching rules and easily reconfigure each of them if needed.

Automatically execute rules on a schedule

The integrated Cron functionality allows you to schedule the rules processing frequency to timely change customer groups. Also, you can define rules priority to fine tune the algorithm.

Maximum flexibility for configuring automatic rules

Group customers by order attributes

Organize your customers based on the order attributes, including the average order value, the number of completed orders, total sales amount, and ordered products by condition (NEW). For example, you can move customers whose total sales amount exceeds $1 000 to the “VIP” group offering a 10% discount for all future orders.

Divide users into groups based on customer attributes

The extension allows you to automatically switch customers to appropriate groups based on a huge list of customer attributes. This includes customer and account information, shipping and billing address details, and etc. For example, you can automatically move your clients registered for more than a year to a special discount group. Or simply group them by city, region or country.

Create any rule type with conditions combination

Easily create any type of Magento 2 automatic customer group switching rule by tuning and combining conditions to cover all your specific requirements.


Employ new capability to enhance loyalty programs

Show customer group status in the customer account to notify them about fixed client's discount, or inclusion into VIP buyers group. Invent exclusive or creative naming for customer groups to convey your brand’s tone within loyalty programs.


Enrich your Magento 2 store with a strong promotional tool

Significantly increase your store average order value with Amasty Special Promotions Pro for Magento 2 extension. Reach any customer by offering highly targeted promotions for each separate customer group.

According to the statistics, the extension can cover each business need in synergy with the following solutions: magento 2 loyalty extension, magento customers list and custom registration fields for magento 2.

Streamline Customer Group Management with Enhanced Analytics Insights

To elevate your understanding of these customer segments, consider implementing Magento 2 Google Analytics 4. This advanced analytics tool can provide deeper insights into the behavior and preferences of your different customer groups, enhancing your segmentation strategy and allowing you to offer more targeted promotions and experiences. By combining automated group assignments with granular analytics, you're set to maximize customer engagement and drive better business outcomes.

Revolutionize your Magento store with Magento 2 Module Development. Let’s build modules that bring your eCommerce vision to life. Stay ahead in the market with cutting-edge module solutions.

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Are Amasty extensions compatible with all themes and extensions by other vendors?
Amasty extensions work with all plugins we issued and with most 3rd-party plugins. If you come across a Magento 2 compatibility issue with any third-party module, we’ll definitely try to help you. If you face any technical issues, please create a ticket...
Will I get free support and updates?
Product updates for extensions purchased before Feb 1, 2022With the transition to product subscriptions, you will receive product updates for all extensions purchased before Feb 1, 2022 throughout the entire grace period — up to Aug 1, 2022. If you ...
Do you have the installation service?
Yes, you can use installation and configuration services that are available as the part of Pro and Premium add-ons for your product subscriptions.Please note that this installation service doesn’t include uninstallation. So, if you need to completely...
Can I request a free trial?
Amasty doesn’t provide any trials of Magento extensions. There's one exception: Amasty extensions are provided for testing or demo purposes to our official Platinum Partners as a part of the “access to Amasty extensions for testing purposes with Composer...
Can I test an Amasty extension on a staging site before transferring it to a live one?
Yes, you can install any Amasty extension on a test site and configure all the settings there before doing it on your live store.
How can I get a refund?
Amasty offers to its Customers a thirty (30) day money-back guarantee for the Software. In case the acquired extension didn’t meet your expectations, our support team is always ready to help you. Fees for support subscriptions and any services provided...
How can I receive a discount?
We are now working at a loyalty program for our customers that is supposed to bring even greater benefits in the long term. While it’s not out yet, you can look through these Special Offers. New discounts and specials are added every month. To stay ...
How to update a Magento 2 Amasty extension?
To update a Magento 2 extension by manual upload:1. log in to the customer account;2. navigate to the Products tab, scroll to the packages section, and click the Download link next to the extension that should be updated;3. Important: If some extension...
If I need additional features to be added to an Amasty extension, how can I ask for it?
To leave your feature request, log in to your customer account and open the Products tab. Then, scroll down to the bottom of the page, and leave your feature request in the following form: As soon as you send your request, it is considered by our ...
Magento 2 Amasty extensions installation
Each Amasty extension package is provided with the extension files, installation & setup guides, and a license agreement. Some extensions include import files examples as well. So how to install our Magento extension? What is the plugin...
How can I prolong support?
If you have an active support service subscription, it grants you access to support services for all products purchased before Feb,1 as long as your subscription is active. Alternatively, support services are only available as the part of a product ...
Can I change the EE extension to CE for free?
Usually, no, you can’t exchange modules. Please, contact our support managers and they’ll consider your case individually. → Learn more about our special offers
How can I get a discount to re-purchase plugins?
Usually, we don’t provide any discounts. But you can contact us, and we’ll consider your case individually. → Learn more about our special offers
Customer Reviews

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You can always download the recent version free of charge from your account installing an upgrade is easy

See Magento (and other software) versions we support and guarantee their compatibility with our extensions

Version 1.1.0
Last Update: Dec 18, 2023
1.1.0 - Dec 18, 2023
  • Compatibility we added the compatibility with Hyvä Theme for Customer Group Auto Assign. You can find the 'amasty/module-customer-group-auto-assign-hyva' package for installing in composer suggest (Note: the compatibility is available as a part of an active product subscription or support subscription)
Version 1.0.8
Last Update: Aug 10, 2022
1.0.8 - Aug 10, 2022
  • Compatibility now the extension is compatible with Magento 2.4.5
  • Improvement we enhanced the cronjob performance
  • Fix we resolved the issue with creating a customer group via API
1.0.7 - Mar 29, 2022
  • Fix we solved the problem with customers address field validation
1.0.6 - Mar 05, 2022
  • Compatibility now the extension is compatible with Magento 2.4.4
1.0.5 - Nov 09, 2021
  • New we added a new setting to the customer group editing page to let you show the group at customer accounts on storefront
1.0.4 - Oct 25, 2021
  • Improvement now you can set up a rule for customer group auto-assign based on Ordered Products By Condition
  • Fix we fixed the issue with the calendar when configuring date conditions
1.0.3 - Jul 24, 2020
  • Fix we fixed the issue with the general setting used for different stores on Magento Commerce 2.3.5
1.0.2 - May 27, 2020
  • Improvement we improved the performance of ‘amasty_groupassign_update’ cron job
  • Fix we resolved the issue with the priority of rules
1.0.1 - Apr 21, 2020
  • Fix we fixed the issue with loading the default configuration

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