Cross-Sell / Upsell Products for Magento 2
Increase trust in your shop by delivering offers with a higher value to customers. Use Magento 2 Cross Sells extension to increase the number of spontaneous purchases, average cart value, total sales and customer satisfaction.
- Boost store revenue with cross-selling and upselling products
- Create custom rules for automatic item relation
- Consider views and purchases to offer upsells and cross-sells
- Manually add more items to auto-suggested product offerings
- Suggest only in-stock goods to maximize spontaneous sales
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Why do you need to integrate cross-sell / upsell?
The cost of acquiring a new customer is five to seven times greater than the cost of retaining or expanding an existing customer account.
Existing customers are more likely to place larger orders and upgrade to a broader product and service mix.
Make sure customers know about all the services and products you provide. Create valuable offers that establish trust between your company and buyers.
Large companies like Amazon use this strategy by showing cross-selling blocks 2-3 times per page, which generates up to 35% of revenue.
Magento 2 cross-sell/upsell products extension vs. default functionality
How can I benefit from Magento 2 Cross Sell?
Using the Magento 2 upselling extension is a win-win strategy to increase sales. Customers benefit from being aware of more advanced and more feature-rich products. At the same time, you gain from higher total sales as upsells normally cost more than the products a customer is considering. The key to upselling success is to offer close or full substitutes that can satisfy customers’ needs even better, though with a tiny difference in price. The main challenge is to present a higher priced item in a way that clearly states which additional value customers get in return for their money.
Automatically suggest relevant goods to your shoppers
Pick how many products to show so as to keep an attractive and easy-to-navigate appearance of your store. Decide for yourself whether to replace or complement manually added product suggestions with the module recommendations.
Boost revenue by showing in-stock items only
Cross-selling and upselling suggestions make no sense if they feature unavailable items. Such cases can only damage shopping experience as customers waste time exploring something they can’t purchase. Use the module to automatically exclude out-of-stock products from the list of relevant Magento 2 cross-sells or upsells.
Use stats wisely to improve suggestions
To increase the relevancy of automatic suggestions, define the time when the module can collect the most accurate data about your store visitors (for example, peak hours). Based on such data, Magento 2 Cross Sell will show the items that your customers are most likely to add to their carts.
Why do you need to integrate cross-sell / upsell?
Specify price conditions
Limit the list of suggested cross selling vs upselling products with regard to their price (higher or the same as the product in cart) to make sure you increase your total sales.
Mind product categories
You can decide whether to offer items assigned to the same or a different category. For example, you can draw attention to a more powerful product that is now in the Sales category.
Implement cross-sells to grow average cart value
Due to compatibility with GraphQL you can expose product data like SKU, name, link, image, price etc. to build PWA/JS based frontend. In simple terms, GraphQL support allows you to hide the complexity of existing systems. You can design a frontend that looks like a real app in a browser to create a user-friendly interface.
How to add cross-sell products to Magento 2?
- Navigate to Catalog > Inventory > Products;
- Open the needed product in the edit mode;
- In the Related Products, Up-Sells, and Cross-Sells section,
- Click Add Cross-Sell Products;
- Select needed products from the list
- Click Add Selected Products;
- Save the changes.
How to set upsell and cross-sell products in Magento 2?
- Log in to the admin panel
- Go to the Catalog > Products.
- Find the needed product on the grid and click Edit.
- Open the Related Products, Up-Sells,
- Cross-Sells section
- Click Add Up-Sell / Cross-Sell Products.
- Find the needed products by using filters and select them.
- Click Add Selected Products and save the product.
What are Magento 2 cross-sell products?
Magento 2 cross-sell products are any recommended items purchased in conjunction with the main product. This sales technique is used to get the customer to spend more on related products. Items can be recommended on the product or service page, on the order page, or in an automated email after the order.
Cross-selling is a mechanic of increasing the average order price implemented by recommending suitable products. This method has several advantages for the seller:
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- Fix we resolved the issue with duplicate items in the Product Cross-Sell Block
- Compatibility we improved compatibility of bundle pack feature and php 7.2 and lower
- Improvement we enhanced the logic of discount applying in case items were added from the special Bundle Pack block to avoid a random match of a similar bundle pack while modifying items in cart - now only the discount of directly added Bundle Pack is calculated
- Improvement the Bundle Pack Sales grid now contains a Bundle Price column with the sum before cart discounts applying and tax calculation
- Improvement now the bundle packs are available for multishipping
- Improvement we implemented the optimization of ‘bought together’ request to improve its performance
- Compatibility we added compatibility with Alt Tags part of SEO Toolkit solution
- Fix we resolved the issue with sizes of listing product images in case related block contains the same products
- New we introduced a new discount type for Bundle Packs: now you can set conditional percentage discounts depending on a quantity of Bundle Pack items that are added to the shopping cart
- New we added the sales statistics for Bundle Packs
- New now you can choose to apply the discount only if items were added from the special Bundle Pack block (in that case items added to cart separately, e.g. from their product pages, won’t be associated with any bundle pack)
- Fix we corrected the pre-defined extension data delivered upon initial installation
- New now you can configure and see the sales statistics for Bundle Packs - we also added smart recommendations for products to use in each bundle pack based on the previous ‘bought’ and ‘viewed’ data analysis
- New we added the information about ordered bundle packs to the Orders grid and to an order view page for better convenience and orders differentiation
- New we introduced a new mode for Bundle Packs - now the discount may be applied only if all items are added to cart
- New now you can set individual discounts per each item in a Bundle Pack
- New we added an option to apply rules and bundle packs to all customer groups at once
- Improvement now you can choose to always show a dialog popup for Bundle Pack’s products with options (even if there are only non-required ones) to not let customers miss the opportunity of customizing the product
- Improvement we added the ‘is not’ operator to the ‘same as’ conditions
- Compatibility we added the compatibility with Magento 2.4.2
- Compatibility now customers will see a confirmation popup after a Bundle Pack is added to cart if Amasty Ajax Shopping Cart extension is installed
- Fix we corrected the Configurable Product image update upon selecting of corresponding swatches in the dialog popup
- Compatibility we enhanced compatibility with Amasty Jet Theme
- Fix we corrected the display of related products inserted into the native block on Magento Commerce
- Improvement we updated, adjusted and optimized GraphQl queries
- Fix we corrected the applying of ‘same as’ condition with Attribute Set
- Fix we resolved the issue with Bought Together condition for composite products
- Improvement now the summary block of Bundle Pack is visually distinguishable if there are several lines with bundle items
- Improvement we reviewed and enhanced the display of Bundle Pack elements on mobile devices
- Improvement we added an option to consider only non-anchor categories in ‘same as’ condition in order to narrow down the list of suitable products
- Compatibility we enhanced the extension display if used in combination with Amasty Jet Theme
- Compatibility now the extension is compatible with Amasty Jet Theme
- Improvement we enhanced the speed of GraphQl queries
- Fix we resolved the issue with missing store views in corresponding column of Rules grid
- Fix we fixed an error on Shopping Cart page caused by usage of rules with non-existing attribute
- Fix bundle items with customizable options are now added to cart as expected
- Fix we resolved the issue which occurred upon application of several rules with 'same as' condition to the same page
- Fix we resolved issue on checkout page with Magento 2.3.2 and less
- Improvement now discount label on main product get hidden if all bundle products are unchecked (to avoid possible confusion)
- Improvement we added new variable to use in Upsell Message for Bundle Packs which matches the total discount amount (if discount is applied to main product)
- Improvement we reviewed and improved application of 'ALL' type condition in case of no attribute value assigned to the product
- Compatibility compatibility with Magento MSI was improved
- Compatibility we upgraded compatibility with read GraphQl
- Compatibility compatibility with Amasty Mega Menu and Request a Quote was enhanced
- New now the extension is covered by MFTF tests, which will help to improve its quality and stability
- Improvement we rechecked and established correct dependency on jQuery UI library
- Fix we corrected minor visual imperfections on bundle pack edit page in admin panel
- Improvement we implemented major performance enhancement
- Compatibility compatibility with read GraphQL was enhanced
- Fix issue with creating related product rule was resolved
- Improvement minor improvement was implemented
- Fix we resolved issues with per customer group configuration implementation
- Fix we fixed the incorrect display of configurable product price in mini-cart
- Improvement we reviewed and enhanced the security level of the plugin
- Fix issue with customer group restriction was resolved
- New we added the option to show only the current category’s products on a category page. If you need to draw attention to products from the category with particular characteristics - you are free to use this option to achieve the goal
- Improvement we enhanced the performance of rules' application on large catalogs
- Fix minor styling fixes were implemented
- New we added the option that allows you to define the quantity for each Bundle Pack Product in a bundle pack
- Improvement we added an ability to choose a custom position for bundle packs to make them organically fit the design of your product pages
- Compatibility compatibility with Amasty Shop By Brand and Thank You Page plugins was improved
- Fix issue with saving of bundle pack without customer group assignment was resolved
- Fix issue with bundle pack discount amount calculation was fixed
- Improvement minor improvements were implemented
- Compatibility we enhanced the compatibility of the module with Porto theme
- Fix issue with showing out of stock products was resolved
- Fix issue with bundle pack prices was fixed
- Fix issue with showing custom blocks was resolved
- Improvement extension was covered by unit tests
- Fix issue with Customer Group condition was resolved
- Fix the compatibility with old Magento versions was improved
- Improvement code was refactored according to Magento Standards
- Improvement extension was covered by unit tests
- Fix an issue with Same as Conditions was resolved
- Compatibility now the module is read compatible with GraphQL. It allows exposing product data like SKU, name, link, image, price, etc. in order to build PWA/JS-based frontend
- Improvement the performance enhancement was made
- Improvement for the 'Bought Together' items the system takes into account only products purchased in one order
- New the ability to manage all existing cron tasks on a Cron Tasks List grid in the backend was added. Run cron tasks and generate their schedule by clicking the ‘Run Cron’ button. Also, delete tasks in bulk, apply filtering and sorting options when it is needed
- Compatibility the compatibility with the 3rd party extensions was enhanced
- New ability to display dedicated Bundled Packs promo listing page was added
- New ability to display Bundle Packs block in Shopping Cart was added
- Improvement minor enhancements were made
- New ability to display upsell hint messages about the bundle packs promo in the shopping cart was added
- New ability to set time period for bundle pack promo was added
- New ability to position related products block in the separate product tab or above the product description was added
- Fix a minor issue with prices was resolved
- New allows admin to create Bundle Packs rules and offer customers a discount on the group of products purchased as a bundle
- Fix an issue with the view together and bought together sorting was resolved
- Fix an issue with a view and click statistic was fixed
- Compatibility the compatibility with Magento 2.2.7 and higher was added. The issue with orders placement was resolved
- New ability to monitor rule performance statistics (Views, Clicks, CTR, Orders, and Revenue) was added
- New a slider option is now available for related products block
- New ability to preview product list in Magento backend based on the selected conditions was added
- Fix an issue with 'If ALL of these conditions are FALSE' for the 'Same As' feature was resolved
- Compatibility compatibility with Magento Cloud was improved
- Fix an issue with 'same as' attribute condition for the products with unspecified attribute was resolved
- Fix an issue with custom themes and rule for All Store Views was resolved
- Fix an issue with install script relaunch was resolved
- Improvement the rule configuration settings were enhanced
- Fix an issue with 'Same as' condition for the category was resolved
- Fix the issue with ACL resources was fixed
- Fix the issue with upgrading module from old version was fixed
- New the extension code has been completely renovated. It makes the module significantly more flexible and provides new functionality. Important! After this update, all the rules created previously will be disabled. It's recommended for admin to recheck the rules configuration before enabling them.
- New ability to create rules for assigning up-sell, cross-sell and related products automatically were added
- New now admin is able to select the place where the related products blocks will be displayed
- New flexible conditions for defining related products allow admin to select products based on their attributes
- New auto-generated products could be selected from the same attribute value, e.g. the same brand, the same color, price or size
- New ability to set the priority for the rules. Rules with higher priority (1 is the highest) will be executed in case some products fall under several rules
- Improvement the admin panel user interface was enhanced
- Fix the problem with the memory limit after reindex was resolved
- Fixed an issue with the indexer
- Fixed an issue with indexing the rule that is not found
- Fixed an issue with applying limitations for all product relations
- New Added the 'Product Currently Viewed' data source. Now, you can display products without the sales/views history, from the same category, from the same brand, based on their price, or using all the mentioned conditions simultaneously.
- New data source: Product Attributes. Now, you can show related products based on the rules of product attributes.
- Fixed an issue with duplicate products
- Fixed an issue with showing products in the UpSell block
- Fixed an issue with the product display in the upsell block
- Fixed cart cross-sells issue.
- Enterprise Edition compatibility improved
- Multiple various fixes
- Few minor fixes