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Follow Up Email for Magento 1

Increase the number of repeat sales with follow up emails on different events. Build a strong customer loyalty by establishing lifetime relationships with your customers.

  1. Email generation for different order statuses
  2. Offers based on wishlist and previous orders
  3. Birthday greetings
  4. Follow up emails based on customer activity
  5. Helpful email campaigns statistics
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User Guide
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More sales with less effort

One of the most efficient ways to increase sales productivity is to continue selling to existing customers via follow up emails. It takes far less energy, money and time to retain current customers than to attract new ones.

Create consistent productive relationship with your customers using Follow Up Email for Magento and enjoy higher conversion rates and a higher percentage of referrals. Start winning more sales today by implementing your own follow-up marketing system!


Discount offers based on customer wishlist

When you specifically know what your potential customers want, you are able to prepare customized offers for them that would address their needs and get rid of their hesitations. By the use of Follow Up Email Magento extension, you can create special promotion emails based on the products added to wishlist.

Winback messaging

The extension enables you to send win-back messages with exclusive offers to customers who have not logged in your store for some time. The potential buyers will certainly appreciate the extra attention and maybe it is just the thing that will drive him to place an order.

Birthday greetings

Greet your customers on their birthdays via Follow Up Email extension. Give them exclusively designed heart-warming greeting cards and coupons and you will definitely win their hearts! NEW: Now you can congratulate your customers in advance by sending them a greeting email before the actual birthday's date.

Newsletter subscription follow up emails

Send welcome nurturing follow up emails to new subscribers. Encourage them to make an order by offering a discount coupon.

Product promotion based on previous order

Since you have shown to customers the interest in helping them and gave them what they want, the customers are more willing to consider your product or service offers. With the Follow Up Emails tool you can suggest them related, up-sell or bestselling products which they probably need.

Get reviews to enhance your store credibility

This module allows fully automatic dispatch of review reminder emails some days after order placement. Establish close relationships with your customers and increase your store credibility.

Notifications of customer group change

Inform your clients that their customer group has been recently changed and now they have special privileges on shopping in your store, for example, they were moved to loyal customers group and can purchase any items with a 5% discount.

Unlimited number of rules

Create flexible rules for different events according to your business goals. You can set conditions for store name, product SKU, type and category, cart amount, number of orders and customer groups.

Maintain rules faster

You can apply Enable, Disable or Delete actions to any number of email sending rules from the grid. This option can save you a lot of time during email marketing campaign.

Apply advanced emailing configuration

Letter dispatch in automatic mode

Follow Up Email Magento extension enables fully automatic letter generation and dispatch that, of course, saves much of your time and energy for other business tasks.

Set up email schedule

The module enables you to plan ahead your marketing campaigns and schedule the time of automatic email dispatch.

Magento Follow Up Cancel Event

Cancel Event

With the extension, it is possible to select the event, which cancels the email dispatch. It will help you to avoid e-mails that are no longer active.

Automatic integration of discount coupon

Attract more buyers with different discounts and sellouts. Just specify the rule for coupon sending and Follow Up Email Magento extension will automatically generate a unique coupon code with the ability to set up coupon lifetime. On top of that you can specify the coupon type:
- Percent of product price discount;
- Fixed amount discount;
- Fixed amount discount for whole cart;
- Use shopping cart rule messages in your emails. This feature adds flexibility to promo campaigns based on coupons.

Magento automatic coupon integration

Edit email template according to your needs

Follow Up Email for Magento supports transaction email templates which you can customize for higher marketing efficiency changing content and CSS as you need.

'Date’ starting event

Holidays are always a busy time. Shop owners need to do many things to make shopping pleasant for customers and profitable for business. With the new starting event the module helps you to take care of emails in advance. You only need to choose the date and create a suitable rule. It’s just as simple, as it sounds!

Use advanced template options

With the new flexible options you can easily customize template according to your specific needs:

  • Use format manager to display currency, dates, price and time in the necessary format.
  • Use URL manager to automatically create URLs corresponding to Magento requirements.

Create black list

Create a black list to avoid sending emails to unsubscribed or unwanted customers. If you continue to bother unsubscribed clients with new emails you might lose them forever. Moreover, users can add your emails to spam list, which will badly affect your reputation scored by email service.

Magento automatic coupon integration

Ability to preview and send test email

You can easily preview email templates and send a test email to the appropriate email address to make sure everything is alright.

Specify email sender details

You can set up the required email sender name (for example marketing department, support service, etc.), the appropriate sender address and email for getting copies.

Improved wishlist notification

Show that you value your clients' time and trust, so all emails from your store have valuable information. Now when a customer adds several products to the wishlist, only one email notification will be sent.

Possibility to make the coupon available for the email recipient only

To take the coupon usage over total control make the promo-code sent in the follow up email valid only for the email addressee.

Allow customers to unsubscribe

If you don’t want to build a displeased audience, you should allow your clients to unsubscribe from getting your emails. You can easily do this just placing the unsubscribe link in the footer of your email.

What more do you need for well-run email marketing campaigns?

Moderate the email log

When following up with customers, it is important not to bombard them with sales promotions. This aggressive way may put some people off. With the help of Follow Up Email for Magento you can keep a track of follow-up emails through email log and monitor the frequency of email delivery. Also you can edit or delete the email templates right from the queue grid.

Get useful statistics via Google Analytics

Follow Up Email Magento extension enables you to analyze the effectiveness of your email marketing campaigns. You can specify the Google Analytics tracking code and monitor the number of clicks in emailing and get the marketing data of email campaigns.

Add more options to module's functionality

Compatibility with Auto Add Promo Items

Easily add free products to follow up emails with the help of Auto Add Promo Items extension.

Increase sales by displaying customers product experience

Encourage your customers to share their experience in reviews. Explore the Smart Review Reminder extension to easily collect product reviews and build a strong relationship with customers.

Customer segmentation is included

With rich functionality of Advanced Customer Segments module you can classify all clients by many parameters and make your email promotions even more effective!

Read about Magento Follow Up Email on Amasty Blog

How to set up follow-up emails in Magento using customer segments

magento 2 smtp email

Better email marketing with Magento SMTP and raise sales

Acquire more sales through reliable delivery. Make sure your marketing correspondence gets delivered to customers with Magento SMTP Setup

Product questions

Scheduled emails are not being sent out. What should I check first?

There are several tips you are advised to pay attention to while checking why emails are not being sent to your customers. Please click 'Read FULL answer' link below to see the possible root causes.

Read the FULL answer

Are there any ready email templates?

Yes, our Follow Up Email extension includes the email templates for your convenience, so you can start using them at once.

Can email templates be customized?

Yes, sure. You can either customize the existing mail templates or create new ones according to your needs. Continue reading to learn how to make it. 

How is birthday info captured?

The module triggers email greetings by birthday data available in customers’ accounts.

Do these follow up emails work for guest users?

Yes, they do. Note that only order-related alerts can be sent to guest users. Wishlist and Birthday follow up emails won’t be sent since they require information from a customer’s account.

Are there any Customer segmentation possibilities?

Yes, we are happy to confirm that this Follow Up Email module has a customer segmentation option built-in. Address our blog post and go on readint to see more details.

Can I change sender details on an email campaign level?

Yes, it is possible. For this, you need to make changes in the default email details. Go on reading to see the settings.

Can I track my follow up email campaigns via Google Analytics?

Yes, with the use of an appropriate tab 'Google Ananlytics', you can track follow up email campaigns. Continue reading to see the settings.

Reasons to choose

Other Features

  • 100% Open Source — Easy To Customize
  • Follows Magento Code Architecture
  • Separated HTML/CSS/JS
  • Simple installation via Composer
* The name "Magento" and the logo are the trademarks of Magento, Inc.
11 Reviews
Aug 16, 2016
Русскоговорящий саппорт - отличные ребята. Была приятно удивлена качеством и скоростью саппорта, не характерно для нас. На все вопросы отвечали терпеливо и быстро. В модуле черт ногу сломит, но все объяснили и помогли настроить.
Sep 10, 2015
Worthy tool for triggered emails
When we decided to purchase the follow up addon, we'd already installed the abandoned cart by this developer. Both these tools work nice and helped us launch sustainable emails dispatch.
Sep 01, 2015
Good but not for this price
Didn't work out of the box. And they also could include more followup types for this price.
Aug 17, 2015
I'm happy with the purchase
Good program, works with my magento 1.9.1 version. All email types run the way I expected. Very reliable vendor!
Jul 26, 2015
Rich set of email types
We’ve just installed the app (as soon as we noticed that they inc luded segmentation features). You know, it’s really handy to keep segmented customer database at hand and use it for targeted emails. It also allows sending much more email types than described. However, we haven’t tried different follow ups yet - only review reminders. Were a bit nervous before triggering the campaign, luckily everything went without any pitfalls. Hope, we won’t face any unpleasant failures in future as well.
Jun 25, 2015
Great support
The app is absolutely gorgeous! This is our first app from amasty and it didn't let us down. I want to thank the support guys who fixed all our issues in about a day after the ticket was submitted. The app itself works fine, we easily set up necessary emails and customized the templates. Thank you, guys!
May 18, 2015
does what it says
nice extension, no bugs spotted, our developer said the code is clean.
We noticed a small tweak – we couldn’t send emails afte r 1 month, only before that date. We contacted support, and they promised to extend this feature and update the extension in a couple of days. Support is fast (1-5 hours to reply) and kind.
Feb 26, 2015
Nice tool to boost sales, no technical issues
The main reasons we chose this extension were: we can use small icons near custom statuses (we used green, yellow, and red dots), display statuses in the shopping cart, and, the most important, attach statuses to quantity. All these features are great for creating urgency during holiday sales, as we had troubles when customers ordered a great deal of products and we couldn’t deliver because they came out of stock.
The only thing that came complicated to our managers is that you have to be very accurate with setting those statuses, lots of settings and dropdowns and rules can be tricky.
Magento Connect
Feb 17, 2015
Helpful extension, no problems
The thing I like most about this extension is the ability to send follow up emails based on previous orders. We used to send more general offers before and they didn’t work well. I also like reviews follow-up. Of course, not all of them reach customers and not all the emails get customers to write reviews but still 2 wins out of 10 tries is a good result here.
I can’t say anything specific about the code as I’m not a developer. As a user I didn’t faced any problems with the module, I just needed some customization and Amasty helped me with that.

Magento Connect
Jan 30, 2015
working nice
It's a complicated module and I needed help to set everything up as well as add cron tasks (not a developer or engineer of any sort).
But this module has lots of features and it's really cheap if to compare what it does. For us (custom crafted jewelery) review reminders worked the best way - we've got feedback from lots of customers.
Could have been more beautiful templates though.
Dec 05, 2014
absolutely gorgeous
I am very satisfied with the product. We use almost all the types of emails it provides us with and starting from the first day of usage we have increased email traffic and conversions.
No bugs - I was happy with it because I tested two extensions from other Magento extensions providers and their email solutions weren't even close, also giving me errors and incorrect behavior (which is awful, I can't understand how they can send a product that's not working) and finally I asked for a refund.
This extension works well and has lots of settings I need. we sell fitness supplements so basically people order them not once, thus we send a coupon after every more than $50 order and people do return, as they need the product again and they have a discount.
Great work Amasty, I even don't regret the time I spent to write this review.

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CE 1.4.x - 1.9.x, EE 1.8.x - 1.14.x

You can always download the recent version free of charge from your account

Installing an upgrade is easy — check now

My Downloads
Version 1.8.9
Last Update: Apr 13, 2020
1.8.9 - Apr 13, 2020:
  • Improvement we added Customer Segments support
1.8.8 - Dec 17, 2019:
  • Fix we solved the problem with setting expiration date in cart price rule
1.8.7 - Sep 27, 2019:
  • Fix we solved the problem with using coupon codes from email
1.8.6 - Jul 29, 2019:
  • Compatibility: now the module is fully compatible with Amasty 'Advanced Customer Segments' extension.
1.8.5 - May 17, 2019:
  • Improvement: we added a new option for the 'Rule configuration > Stores&Customers Groups > Apply In > Stores' called 'admin'. It can be used for customers created in the admin area with the 'Admin' option for 'Associate to Website' field.
1.8.4 - Jan 31, 2019:
  • Fix: we fixed an issue with cross-sell products.
1.8.3 - Jan 18, 2019:
  • Fix: we updated the link to the FAQ article.
1.8.2 - Nov 05, 2018:
  • Fix: we made some security fixes. Now the module works even better!
1.8.1 - Sep 25, 2018:
  • Improvement: we added the notifications to admin when the debug mode is enabled.
1.8.0 - Oct 20, 2017:
  • New: Birthday Offset setting is added to send Birthday emails before the birthday date.
  • New: coupon expiration date now can be added into email.
  • fix for cross-sell products display in emails.
  • minor display fixes.
See previous updates
Version 1.7.8
Last Update: Jul 19, 2017
1.7.8 - Jul 19, 2017:
  • we made some performance improvement to ensure stable work of the module.
1.7.7 - May 30, 2017:
  • we fixed schedule editing with emails already in the queue.
1.7.6 - Mar 31, 2017:
  • minor improvement.
1.7.5 - Mar 29, 2017:
  • we improved the queuing for outgoing follow up emails.
1.7.4 - Feb 20, 2017:
  • minor improvements.
1.7.3 - Dec 26, 2016:
  • minor syntax fix which prevents PHP notice that may have appeared in certain conditions.
1.7.2 - Dec 21, 2016:
  • minor bug fix for getting product stock data.
1.7.1 - Dec 07, 2016:
  • added the New Start Events: Wishlist item on sale, Wishlist item back is stock.
  • now you can schedule emails to be sent after 30 days Start Event occurred.
  • stability improvements.
1.7.0 - Nov 04, 2016:
  • we improved the e-mail sending routines.
Version 1.6.6
Last Update: Sep 23, 2016
1.6.6 - Sep 23, 2016:
  • we added mass actions to the Rules grid to help you Enable, Disable or Delete rules in bulks.
1.6.5 - Sep 15, 2016:
  • added new option to include cross-sells, up-sells and related products in the email.
1.6.4 - Sep 02, 2016:
  • Magento 1.4.2 compatibility.
  • added an automatic history cleaning.
1.6.3 - Jun 23, 2016:
  • now notifications for products added to wishlist work better! When multiple products added, a customer will receive only one notification e-mail.
1.6.2 - Feb 29, 2016:
  • now the module is fully compatible with Magento
1.6.1 - Jan 20, 2016:
  • now the module supports the 3-d party SMTP modules.
  • we improved the compatibility with older Magento versions.
1.6.0 - Dec 28, 2015:
  • added new event "Date" to create follow up before holidays or fixed-date-events or whatever.
Version 1.5.9
Last Update: Dec 09, 2015
1.5.9 - Dec 09, 2015:
  • added an option to use shopping cart rule coupons in the messages. It gives additional level of flexibility when admins create conditions and limitations for generated coupons.
1.5.8 - Nov 02, 2015:
  • Fixed an admin routing patch (SUPEE-6788) compatibility: we resolved the issue for conditions tab page.
1.5.7 - Oct 28, 2015:
  • now the extension in fully supports the admin routing patch (SUPEE-6788).
1.5.6 - Jul 10, 2015:
  • Magento security fix.
1.5.4 - Mar 25, 2015:
  • added new events to cancel emails sending.
1.5.3 - Feb 05, 2015:
  • now the module is fully compatible with the updated Auto Add Promo Items extension.
  • we improved newsletter subscription for guests.
1.5.0 - Dec 19, 2014:
  • we added the possibility to enable the coupon only for the email recipient. It's optional and set to 'No' by default.
  • now you can use URL manager for the email templates to automatically create correct Magento URLs.
  • now an admin can use format manager for the email templates to display data like date or price in the necessary format.
Version 1.4.2
Last Update: Nov 19, 2014
1.4.2 - Nov 19, 2014:
  • we enhanced the compatibility with Auto Add Promo Items coupons
  • we made some inner changes to provide customer segmentation support in the next version.
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