Follow Up Email | v1.7.3

For M1
For M2 Follow Up Email for Magento 2
Magento 1
Increase the number of repeat sales with follow up emails on different events. Build a strong customer loyalty by establishing lifetime relationships with your customers.
Email generation for different order statuses
Offers based on wishlist and previous orders
Birthday greetings
Follow up emails based on customer activity
Helpful email campaigns statistics
30 Days moneyback
50% Off updates
120 Days free support

More sales with less effort

One of the most efficient ways to increase sales productivity is to continue selling to existing customers via follow up emails. It takes far less energy, money and time to retain current customers than to attract new ones.

Create consistent productive relationship with your customers using Follow Up Email for Magento and enjoy higher conversion rates and a higher percentage of referrals. Start winning more sales today by implementing your own follow-up marketing system!


Discount offers based on customer wishlist

When you specifically know what your potential customers want, you are able to prepare customized offers for them that would address their needs and get rid of their hesitations. By the use of Follow Up Email Magento extension you can create special promotion emails based on the products added to wishlist.

Winback messaging

The extension enables you to send winback messages with exclusive offers to customers who have not logged in your store for some time. The potential buyers will certainly appreciate the extra attention and maybe it is just the thing that will drive him to place an order.

Birthday greetings

Greet your customers on their birthdays via Follow Up Email extension. Give them exclusively designed heart-warming greeting cards and coupons and you will definitely win their hearts!

Newsletter subscription follow up emails

Send welcome nurturing follow up emails to new subscribers. Encourage them to make an order by offering a discount coupon.

Product promotion based on previous order

Since you have showed to customers the interest in helping them and gave them what they want, the customers are more willing to consider your product or service offers. With the Follow Up Emails tool you can suggest them related, up-sell or bestselling products which they probably need.

Get reviews to enhance your store credibility

This module allows fully automatic dispatch of review reminder emails some days after order placement. Establish close relationships with your customers and increase your store credibility.

Notifications of customer group change

Inform your clients that their customer group has been recently changed and now they have special privileges on shopping in your store, for example, they were moved to loyal customers group and can purchase any items with a 5% discount.

Unlimited number of rules

Create flexible rules for different events according to your business goals. You can set conditions for store name, product SKU, type and category, cart amount, number of orders and customer groups.

Maintain rules faster

You can apply ‘Enable’, ’Disable’ or ’Delete’ actions to any number of email sending rules from the grid. This option can save you a lot of time during email marketing campaign.

Apply advanced emailing configuration

Letter dispatch in automatic mode

Follow Up Email Magento extension enables fully automatic letter generation and dispatch that, of course, saves much of your time and energy for other business tasks.

Set up email schedule

The module enables you to plan ahead your marketing campaigns and schedule the time of automatic email dispatch.

Automatic integration of discount coupon

Attract more buyers with different discounts and sellouts. Just specify the rule for coupon sending and Follow Up Email Magento extension will automatically generate a unique coupon code with the ability to set up coupon lifetime. On top of that you can specify the coupon type:
- Percent of product price discount;
- Fixed amount discount;
- Fixed amount discount for whole cart;
- Use shopping cart rule messages in your emails. This feature adds simplicity and flexibility to promo campaigns based on coupons.

Edit email template according to your needs

Follow Up Email for Magento supports transaction email templates which you can customize for higher marketing efficiency changing content and CSS as you need.

Magento automatic coupon integration

'Date’ starting event

Holidays are always a busy time. Shop owners need to do many things to make shopping pleasant for customers and profitable for business. With the new starting event the module helps you to take care of emails in advance. You only need to choose the date and create a suitable rule. It’s just as simple, as it sounds!

Use advanced template options

With the new flexible options you can easily customize template according to your specific needs:

  • Use format manager to display currency, dates, price and time in the necessary format.
  • Use URL manager to automatically create URLs corresponding to Magento requirements.

Create black list

Create a black list to avoid sending emails to unsubscribed or unwanted customers. If you continue to bother unsubscribed clients with new emails you might lose them forever. Moreover, users can add your emails to spam list, which will definitely badly affect on your reputation scored by email service.

Magento automatic coupon integration

Specify email sender details

You can set up the required email sender name (for example marketing department, support service, etc.), the appropriate sender address and email for getting copies.

Improved wishlist notification

Show that you value your clients' time and trust, so all emails from your store have valuable information. Now when a customer adds several products to the wishlist, only one email notification will be sent.

Possibility to make the coupon available for the email recipient only

To take the coupon usage over total control make the promo-code sent in the follow up email valid only for the email addressee.

Allow customers to unsubscribe

If you don’t want to build a displeased audience, you should allow your clients to unsubscribe from getting your emails. You can easily do this just placing the unsubscribe link in the footer of your email.

Ability to preview and send test email

You can easily preview email templates and send a test email to the appropriate email address to make sure everything is alright.

What more do you need for well-run email marketing campaigns?

Moderate the email log

When following up with customers, it is important not to bombard them with sales promotions. This aggressive way may put some people off. With the help of Follow Up Email for Magento you can keep a track of follow-up emails through email log and monitor the frequency of email delivery. Also you can edit or delete the email templates right from the queue grid.

Get useful statistics via Google Analytics

Follow Up Email Magento extension enables you to analyze the effectiveness of your email marketing campaigns. You can specify the Google Analytics tracking code and monitor the number of clicks in emailing and get the marketing data of email campaigns.

Add more options to module's functionality

Compatibility with Auto Add Promo Items

Easily add free products to follow up emails with the help of Auto Add Promo Items extension.

Customer segmentation is insluded

With rich functionality of Advanced Customer Segments module you can classify all clients by many parameters and make your email promotions even more effective!

Read about Magento Follow Up Email on Amasty Blog

How to set up follow-up emails in Magento using customer segments

Reasons to choose

Other Features

  • 100% Open Source — Easy To Customize
  • Follows Magento Code Architecture
  • Separated HTML/CSS/JS
  • W3C Validated Code

Online Extension User Guide

* The name "Magento" and the logo are the trademarks of Magento, Inc.

General Questions

How can I pay for Amasty extensions?

You can pay for our extensions in any convenient for you way as a full range of payment methods are supported. The most common means are credit card or PayPal. Security and fraud protection are guaranteed.

What is the license policy? On how many websites can I use Amasty extensions?

Our license allows you to use a single extension license on one Magento installation.

Extension is not domain related, but installation related. If you run several domains on the same instance of Magento, you can use one extension license. However if you run each website on a new installation of Magento, you need separate license for each of them.

The full end-user license agreement is located here:

How to install Magento extension by Amasty?

Each Amasty extension pack includes module files, an installation guide, a user guide and license text. Depending on the extension you purchase, there also may be import files which can be used by you as examples.

Amasty extensions are easy to install. All you need is to have FTP/SSH access details, and follow 3 steps to complete.

  • Unpack a "zip" file you download.
  • Upload all files from the "Step 1" and then from the "Step 2" folders to the root folder of your Magento installation.
  • Clear the cache.

If you are using code compilation, before installing the extension it's necessary to disable it! After you install, click the "Run Compilation Process" button in Admin - System - Tools - Compilation to recompile.

Please also check the extensions installation video guide:

Still unsure? Have complicated configurations or a lot of modules? We can offer professional installation service as well!

Can I test an Amasty extension on a staging site before transferring it to a live one?

Yes, you can install any Amasty extension on a test site and configure all the settings there before doing it on your live store.

Can I get a refund if an extension doesn’t suit me?

Absolutely. Amasty provides a 30-day money back guarantee. No risks for you.

Will I get any other benefits?

Yes! The good news is that every Amasty customer becomes a member of our Loyalty Program and can get a discount of up to 15%. You can find more information about it on the Program page. This is our way to thank you for being our client.

Product questions

What’s required for the extension to work?

For correct work of the module you will need to set up a cron job.

Are there any ready email templates?

Yes, our Follow Up Email extension includes the email templates for your convenience, so you can start using them at once.

Can email templates be customized?

Yes, sure. You can either customize the existing email templates or create new ones according to your needs in System > Transactional Emails. You can use variables for Store Contact Information and Template Variables to insert them into Template Content. You will also be able to preview email templates before saving them.

How is birthday info captured?

The module uses birthday data available in customers’ accounts.

Do these follow up emails work for guest users?

Yes, they do. Note that only order-related alerts can be sent to guest users. Wishlist and Birthday follow up emails won’t be sent since they require information from a customer’s account.

Are there any Customer segmentation possibilities?

We are happy to confirm that this Follow Up Email module has a customer segmentation option built-in. You are free to create different customer segments and use them in email campaigns. That will guarantee higher user engagement and increase relevance of your offers.

Customer segmentation options are available in Customers > Customers Segmentation

Can I change sender details on an email campaign level?

Yes, this is possible. Though default sender data on a store view level is set in System > Configuration > Sender Details, you can override it in Promotions > Follow Up Email > Rules > Sender Details:

Magento Follow Up Email by Amasty

Can I track my follow up email campaigns via Google Analytics?

The answer is “yes”! There is a special tab called “Google Analytics” in Promotions > Follow Up Email > Rules. There you can insert utm tagging for Campaign Source, Medium and Name (required tags) and for Campaign Term and Content (optional tags):

Magento Follow Up Email by Amasty

Русскоговорящий саппорт - отличные ребята. Была приятно удивлена качеством и скоростью саппорта, не характерно для нас. На все вопросы отвечали терпеливо и быстро. В модуле черт ногу сломит, но все объяснили и помогли настроить.
Worthy tool for triggered emails
When we decided to purchase the follow up addon, we'd already installed the abandoned cart by this developer. Both these tools work nice and helped us launch sustainable emails dispatch.
Good but not for this price
Didn't work out of the box. And they also could include more followup types for this price.
I'm happy with the purchase
Good program, works with my magento 1.9.1 version. All email types run the way I expected. Very reliable vendor!
Rich set of email types
We’ve just installed the app (as soon as we noticed that they inc luded segmentation features). You know, it’s really handy to keep segmented customer database at hand and use it for targeted emails. It also allows sending much more email types than described. However, we haven’t tried different follow ups yet - only review reminders. Were a bit nervous before triggering the campaign, luckily everything went without any pitfalls. Hope, we won’t face any unpleasant failures in future as well.
Great support
The app is absolutely gorgeous! This is our first app from amasty and it didn't let us down. I want to thank the support guys who fixed all our issues in about a day after the ticket was submitted. The app itself works fine, we easily set up necessary emails and customized the templates. Thank you, guys!
does what it says
nice extension, no bugs spotted, our developer said the code is clean.
We noticed a small tweak – we couldn’t send emails afte r 1 month, only before that date. We contacted support, and they promised to extend this feature and update the extension in a couple of days. Support is fast (1-5 hours to reply) and kind.
Nice tool to boost sales, no technical issues
The main reasons we chose this extension were: we can use small icons near custom statuses (we used green, yellow, and red dots), display statuses in the shopping cart, and, the most important, attach statuses to quantity. All these features are great for creating urgency during holiday sales, as we had troubles when customers ordered a great deal of products and we couldn’t deliver because they came out of stock.
The only thing that came complicated to our managers is that you have to be very accurate with setting those statuses, lots of settings and dropdowns and rules can be tricky.
Magento Connect
Helpful extension, no problems
The thing I like most about this extension is the ability to send follow up emails based on previous orders. We used to send more general offers before and they didn’t work well. I also like reviews follow-up. Of course, not all of them reach customers and not all the emails get customers to write reviews but still 2 wins out of 10 tries is a good result here.
I can’t say anything specific about the code as I’m not a developer. As a user I didn’t faced any problems with the module, I just needed some customization and Amasty helped me with that.

Magento Connect
working nice
It's a complicated module and I needed help to set everything up as well as add cron tasks (not a developer or engineer of any sort).
But this module has lots of features and it's really cheap if to compare what it does. For us (custom crafted jewelery) review reminders worked the best way - we've got feedback from lots of customers.
Could have been more beautiful templates though.
absolutely gorgeous
I am very satisfied with the product. We use almost all the types of emails it provides us with and starting from the first day of usage we have increased email traffic and conversions.
No bugs - I was happy with it because I tested two extensions from other Magento extensions providers and their email solutions weren't even close, also giving me errors and incorrect behavior (which is awful, I can't understand how they can send a product that's not working) and finally I asked for a refund.
This extension works well and has lots of settings I need. we sell fitness supplements so basically people order them not once, thus we send a coupon after every more than $50 order and people do return, as they need the product again and they have a discount.
Great work Amasty, I even don't regret the time I spent to write this review.

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You're reviewing: Follow Up Email

Version 1.7.3 - December 26, 2016
– Minor syntax fix which prevents PHP notice that may have appeared in certain conditions
Version 1.7.2 - December 21, 2016
– Minor bug fix for getting product stock data
Version 1.7.1 - December 07, 2016
– New Start Events: Wishlist item on sale, Wishlist item back is stock
– It is now possible to schedule emails to be sent after 30 days Start Event occurred
– Stability improvements
Version 1.7.0 - November 04, 2016
– Improvements or e-mail sending routines
Version 1.6.6 - September 23, 2016
– Mass actions added to the Rules grid to Enable, Disable or Delete rules in bulks
Version 1.6.5 - September 15, 2016
– Option to include cross-sells, up-sells and related products in the email
Version 1.6.4 - September 2, 2016
– Automatic history cleaning
– Magento 1.4.2 compatibility
Version 1.6.3 - June 23, 2016
– Improvement for notification when product added to wishlist: now when multiple products added customer will receive only one notification e-mail
Version 1.6.2 - February 29, 2016
– Compatibility with Magento
Version 1.6.1 - January 20, 2016
– 3-d party SMTP modules compatibility
– Older Magento versions support
Version 1.6.0 - December 28, 2015
– New event "Date" allows to follow up before holidays or fixed-date-events or whatever
Version 1.5.9 - December 09, 2015
– Option to use shopping cart rule coupons in the messages. It gives additional level of flexibility when create conditions and limitations for generated coupons
Version 1.5.8 - November 02, 2015
– Admin routing patch (SUPEE-6788) compatibility: fix for conditions tab page
Version 1.5.7 - October 28, 2015
– Admin routing patch (SUPEE-6788) compatibility
Version 1.5.6 - July 10, 2015
– Magento security fix
Version 1.5.4 - March 25, 2015
– New events to cancel emails sending
Version 1.5.3 - February 05, 2015
– Improvements for newsletter subscription for guests
– Better compatibility with the updated Auto Add Promo Items extension
Version 1.5.0 - December 19, 2014
– Possibility to enable the coupon only for the email recipient. It's optional and set to 'No' by default.
– Possibility to use URL manager for the email templates to automatically create correct Magento URLs.
– Admin can use format manager for the email templates to display data like date or price in the necessary format.
Version 1.4.2 - November 19, 2014
– Compatibility with Auto Add Promo Items coupons
– Internal changes to provide customer segmentation support in the next version.