The Magento 2 Customers Also Bought module allows you to suggest frequently purchased and viewed together items to stimulate sales and make your customers happier at the same time. To reach the efficiency of backend operations and an attractive frontend view, the extension combines four key elements. They are:
- Smart automation
- Flexible settings
- User-friendly design
- Offerings with max sales potential
Automatically offer items using an inbuilt algorithm
Automatiс suggestions are based on the algorithm that defines which products are frequently bought together (or viewed together) with the one under consideration. The inbuilt logic allows replacing manual suggestions with accurate insights driven by the analysis of customer behavior. To make the ‘bought together’ suggestions more relevant, you can specify the order status in the settings.
Get accurate suggestions with an optimized data analysis
To increase the quality of offerings, tweak the data analyzer to your needs. Determine the optimal period and time for data collecting to get more exact data insights. The more purchase data the module records, the more effective the 'customers also bought' offerings become.
Display 'customers also viewed and bought together' items with no interactions history
Suppose you launch a new product and, consequently, there is no history to analyze and take into account so as to provide suggestions. Still, you know your portfolio well enough to recommend an item or service that can become a ‘frequently bought or viewed together’ product very soon. You are free to add some recommendations manually and replace them with automatic suggestions in one click when the time comes.
Offerings with max sales potential
Create diverse rules for products relation
If you want to take full control over the 'Who bought this also bought' suggestions, complement default settings with detailed product relation rules. You can use combinations of several conditions to achieve the best result. For example, a shopper is considering a pair of men’s jeans. Your Magento 2 calculates that such jeans are frequently bought or viewed together with particular belts. Knowing the preferences of your customers, you can further finetune the product relation conditions so as to display the belts, whose sizes or fabric (material) are relevant to the shopper's order.
Mind customers' brand preferences
Some customers are loyal to particular brands for their social and community activity, business ethics, policy regarding materials, etc. They won’t consider similar items manufactured by other companies. To take this into account while configuring the module settings, just pick the Brand Condition you need.
Show only in-stock products
It makes no sense to drag a shopper’s attention to the items that customers also viewed and bought together if they are currently out of stock. The customer is unlikely to subscribe to such spontaneously wanted products. In the worst-case scenario, such suggestions can even irritate customers and make them indifferent to similar offerings in future. The Magento 2 Customers Also Bought module allows you to exclude unavailable items in one click. The extension will monitor stock automatically for the convenience of your customers.
Suggest items from particular categories
Find a more effective tactic for your store: suggest bought together items from the same, different, or particular category. Some types of shoppers are keen on buying only new arrivals, others are looking for sales. Some customers browse only for eco-friendly or hypoallergenic products, others are less rigid. Set the Category condition with regard to your shoppers’ buying behavior.
Tweak display settings to maintain convenient navigation
To keep a user-friendly UI, fine-tune the block display conditions. You can specify the number of featured products with regard to your Magento 2 web store theme and decide to show them either on a product page or on a cart page.
Enjoy a responsive layout
The Magento 2 Customers Also Bought module is designed to deliver an optimal experience on mobile devices.
Magento 2 Customers Also Bought extra benefits
- A quick launch and configuration;
- The control over the price of suggestions;
- Can be also used for related, cross-sell, up-sell products;
- Regular functionality updates.
- 100% Open Source — Easy To Customize
- Follows Magento Code Architecture
- Separated HTML/CSS/JS
- Simple installation via Composer
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