PWA for Blog Pro (Add-On) for Magento 2

Challenge

The mobile traffic is increasing rapidly: according to the latest statistics, close to 50% of visitors come from mobile devices. As for blog pages, this percentage is even more: shoppers are used to reading articles from mobiles in their free time. Thus, mobile-friendly content is essential for attracting new users and providing them with the needed info.

Solution

With the PWA-ready blog, you can seamlessly engage potential customers and make them attached to your brand. The technology makes your blog pages look like a native mobile application, but without the expensive development. Handy navigation and responsive design will boost retention across all devices and turn occasional visitors into regular customers.

Full compatibility with Magento Venia

To simplify your PWA setup and minimize the implementation time, the PWA add-on for Blog Pro is fully compatible with the Venia PWA storefront. Venia is also functioning on top of an existing Magento 2 backend, which excludes the overriding of the database. As it has been developed by Magento, the amount of compatibility issues with your website environment is close to zero.

Minimize PWA setup costs

Due to the ready-to-use PWA component, the progressive web blog app can be implemented in a split second. As a result, store admins get a stable and mobile-friendly blog interface without extra costs and custom development. The PWA Blog add-on is designed according to the best PWA Studio storefront practices, which means a much more smooth project delivery from your development team, and significantly reduces time spent on bug fixing.

Provide flawless blog performance

Make your blog extremely appealing for visitors on any screen resolution. The PWA technology is developed to increase the mobile loading speed and boost the traffic to your store pages. It is fully compatible with the most popular browsers used by online shoppers, including Chrome, Safari, Firefox. Thus, you create a highly-responsive blog that is similar to a specifically designed mobile app and works on any device and any browser.

Attract users with the rich and well-structured blog

All core Blog Pro functionality is included in the add-on and can be configured for a mobile view. The PWA-optimized features allow you to create complex and media-rich content. Flexible navigation is designed to lead visitors directly to what they are searching for: add handy tags, filtering by authors and ‘Related Posts’ block to involve shoppers into your content activity. Moreover, you can build a community around your brand by letting users leave comments and enlarge the customer base with the help of social media sharing.

Improve SEO rating and search results positions

With the PWA Blog, it is possible to level up search engine positions due to multiple factors. First of all, page speed matters. PWA is developed to provide extremely fast mobile browsing, and Google takes page speed into account while rendering. Secondly, the Blog Pro extension includes advanced SEO features, which are also available for mobile optimization. Get to the top of the search results page and convert new traffic into revenue.

Turn new visitors into customers

When you’ve managed to grow your traffic flow, the next step is to monetize it and navigate shoppers to your store. With the synergy of the extension and the add-on, the blog and the webstore are placed side by side within a single application, due to which you can easily transform visitors into active buyers without extra 3rd-party frameworks integration. Adjust the blog layout and menu navigation to make surfing the store even more convenient.