For more details see the Push Notifications for Magento 2 extension page.
With Magento 2 Push Notifications, get higher conversion rates and, thus, increase profits by reinforcing contacts with your target customers. Send attractive push notifications to trigger repeat purchases and maintain customers' loyalty.
To configure the extension, please, go to Stores → Сonfiguration → Amasty extensions → Push Notifications.
In the General Settings section, enable the extension and enter the Firebase API Key and Sender ID in the appropriate fields.
In the Design Settings section, insert an image/logo that will be displayed in push notifications by default (unless you upload another image while configuring a campaign).
In the Prompt (Subscription Pop-up) Settings section, specify the next settings:
Enabled - enable the prompt message (subscription pop-up) to collect customers consents for the subscription. The subscription process does not require any customers' info.
Prompt text - specify the text you want to display in the subscription pop-up. Make it as attractive to customers as possible (for example, offer them to subscribe to get special deals) - on this step your aim is to motivate customers to leave a consent for getting notifications.
Show delay (seconds) - set up the time interval between a page load and the subscription pop-up appearance.
Set the frequency of prompt display for the same customer - choose how frequently to show the prompt to those who haven't subscribed yet. Available frequency:
Show the prompt on all pages - enable if you want to show the subscription pop-up on each page of your store website. Otherwise, list the pages to place the prompt on in the following field - Pages to show the prompt on. Place each page on a separate line.
Here's the example of how the subscription pop-up will be displayed to customers:
In the No Spam section, specify the Max. number of notifications per customer daily. This feature is designed to protect your notifications from being regarded by customers as spam.
To launch a campaign or manage the existing ones, go to Marketing → Campaigns.
On the campaigns grid:
To create a new campaign, click the New Campaign button.
In the General section, specify the next fields:
Name - give a name to your campaign;
Schedule to - choose the date and time (accurately to seconds) to launch your campaign;
Store View - define store views to which you launch the campaign;
Active - enable or disable the campaign.
Now, let's proceed to the Notification Settings section.
Message Title - specify the title for push notifications - formulate the core incentive;
Message Body - specify the body text for push notifications;
Logo image - insert an image/logo you want to display in the campaign's notifications (when not inserted, the default logo will be used);
Pop-up notification URL - provide the link you want to direct your subscribers to;
UTM parameters for tracking - specify UTM parameters to track your visitors and understand how they interact with your store pages.
For profound analyses of campaigns held, check the Analytics Dashboard located at Marketing → Dashboard.
Use the statistics gained to improve your campaigns and maximize profits. The data available:
To see all the subscribers with the accompanying data, go to Marketing → Subscribers.
Get and analyze all the necessary information about your subscribers (your main target audience), e.g. their location, source, store view, the date of the subscription, etc.
Find out how to install the Push Notifications extension via Composer.