Follow Up Email for Magento 2

Generate and send numerous triggered emails based on customer activity to build productive relationships with clients and increase the number of repeated purchases. Customize the templates and effectively manage emails dispatch.
  • Create notifications for different order statuses
  • Send emails based on wishlists and previous orders
  • Generate alerts based on customer activity
  • Schedule automatic emails dispatch
  • Collect statistics with Google Analytics
  • NEW | Measure the effectiveness of all campaigns
  • Hyva-compatible by default
  • New!Hyvä Checkout ready
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Magento 2 Email extension can create numerous custom email templates based on previous orders, wishlists, newsletter subscriptions, customer birthdays and many other events. Use flexible rules to inform shoppers about hot deals, automatically attach discount coupons and send birthday greetings to bring customers back to your Magento 2 store. Schedule automatic online correspondence dispatch according to your needs and get detailed statistics via Google Analytics.

Send triggered emails based on different events

Wishlist based discounts

Generate promotions based on products which are added to wishlists to send highly targeted follow-up mailings. Magento 2 email module uses the following actions as a start event for notifications dispatch:

    • Wishlist Created;
    • Wishlist On sale (the message is sent when products in a wishlist get a special price);
    • Wishlist Back in stock (the email is sent when a product from a wishlist comes back to stock);
    • Wishlist is shared

    Emails for different order statuses

    Thanks to flexible Magento 2 Follow Up module settings, you can generate emails based on different order statuses to help users easily track their orders and shipments. Choose the event to start your email campaign:

      • Order Created;
      • Order Shipped;
      • Order Invoiced;
      • Order Completed;
      • Order Cancelled;

      Repeated Purchases = Follow Up Email + Push Notifications

      The Follow Up Email extension perfectly works in synergy with Magento 2 Push Notifications. Reactivate customers with online correspondence based on wishlists and previous orders and then trigger the returned ones with smart & timely push notifications!

      Manage emails dispatch

      Send alerts automatically

      Use the advanced Magento 2 follow up email tool to generate and send automatically any number of triggered emails.

      Set up the schedule with the 'Date' starting event

      Plan ultimate follow up notification campaigns in advance and schedule letter dispatch according to your requirements. E.g. use the 'Date' starting event to run a campaign dedicated to a specific holiday.

      Integration with discount coupons

      Draw customers attention to your products by automatically generating coupons for follow up emails. Simply specify the necessary rule for coupon sending and the module will create a unique promo code with the ability to indicate the coupon lifetime. Choose one of the available coupon types or use a shopping cart rule:

      Available coupon types:

        • Percent of product price discount;
        • Fixed amount discount;
        • Fixed amount discount for the whole cart;

        With this Magento 2 email module, it's also possible to make the coupon available only to the recipient.


        Customize the templates

        The Follow Up Email Magento 2 extension offers a list of predefined templates based on orders and reorders, wishlists and customer activity. Use themed email templates to create special notifications for particular events. Additionally, you can create templates for various holidays (Christmas, Thanksgiving day, etc.)

        You can easily edit any of the templates according to your specific needs changing their content and CSS.

        Advanced templates options

        Use advanced template features to thoroughly fine tune their display:

          • Use format manager to show currency, dates, price and time in the necessary format.
          • Use URL manager to automatically generate URLs corresponding to Magento requirements.
          • Use any of the available product list designs according to your taste.

          Create an emails blacklist

          To prevent sending notifications to unwanted or unsubscribed users you can add their email addresses to a black list. This way you'll keep your database clean and up-to-date and avoid being added to spam.

          Preview templates and send test emails

            To make sure that everything works correctly always preview templates and send test alerts to the specified email address.


            Limit rules application

            Split emails between different store views and customer groups to show individual approaches and achieve maximal effect. For example, provide more tempting offers for wholesales and thus motivate customers to buy more.

            Automate analytical markups

            Use the built-in analytics tool to mark links faster and measure the results of your rules. Add source/medium tags to the links in emails automatically and see how customers interact with your offers right in Google Analytics. Make data-driven decisions and the most of the extension.

            Unload your database

            Since the extension logs all sent emails, eventually the history becomes overloaded, and it requires extra space on your server. Clean the logs automatically after a certain period and avoid database littering.

              Target order-related campaigns

              When it comes to the order-related rules, you can segment shoppers by various order conditions, e.g. diversify emails for different subtotals or different shipping countries. Use the Magento condition tree to combine various order aspects and make your offers highly targeted.

                NEW | Track the effectiveness of your campaigns

                Measure the performance of your Follow Up Email strategy. Check the statistics of sent, opened and clicked emails for all campaigns. Filter the recordings by any available parameter, e.g. by the click rate to find out the most successful cases.


                More Options for Magento 2 Email extension

                • Manage follow ups via Cron Tasks List grid;
                • Moderate correspondence queue;
                • Specify sender address;
                • Let customers unsubscribe.

                What is Magento 2 newsletter subscription?

                Magento 2 newsletter subscription is an option that allows visitors to receive company newsletters to a specified email address. Email subscription helps to increase your target audience. This tool is essential for any email marketing strategy and allows you to remind users of your store using emails with up-to-date offers. A newsletter subscription is a good way to generate traffic to your website.

                According to the statistics, the extension can cover each business need in synergy with the following solutions: stripe magento 2, magento 2 cron and magento 2 programmatically orders export.

                Magento 2 SMTP email is a simple mail transfer protocol. SMTP is used when an email is delivered from one mail server to another, or when an email is delivered from an email client such as Outlook Express to a mail server. Magento 2 SMTP Extension allows owners to suggest Magento 2 store to the custom SMTP server for message transfer.

                How to make Magento email configuration?

                Magento email configuration can be done with the help of the Follow Up Email extension. It allows you to create a number of customizations to dispatch emails or send them based on various occurrences enhancing the default Magento functionality.

                Magento 2 email templates extension with free installation

                If you buy Magento 2 email templates extension and Pro Support Subscription (here:, you will get free installation and configuration service

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                How to configure newsletter subscription in Magento 2?

                Email marketing is one of the most powerful tools in e-commerce. On average, it produces $44 for every $1 spent. But before launching the email campaign, you need to set up a newsletter subscription in your Magento 2. Also we will show how to enable newsletter subscription at Magento 2 checkout. Let’s see how to do it. 

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                Version 1.4.10
                Last Update: Jul 18, 2024
                1.4.10 - Jul 18, 2024
                • Fix we fixed the error upon saving the product changes in Admin Panel that occurred with Magento Inventory modules disabled
                1.4.9 - Jul 01, 2024
                • Improvement we added Enable Auto Login from Email setting to improve the security. When enabled, a customer will automatically be logged in to their account after following a link from the email
                • Fix we fixed the error that occurred while saving a product which had been added to wishlist
                • Fix we resolved the issue with the Wishlist Back in Stock event where the emails were not delivered for child products
                1.4.8 - May 08, 2024
                • Compatibility now the extension is compatible with Magento 2.4.7
                • Fix we resolved the error that occurred during the code compilation
                1.4.7 - Jan 17, 2024
                • 1.4.7
                • Fix we corrected the ‘Birthday Offset’ setting logic in order to accept negative values
                • Fix we fixed the issue with the order attributes variables not available in follow-up email templates
                • Fix we resolved the issue with the tracking image in the emails
                1.4.6 - Mar 15, 2023
                • Compatibility now the extension is compatible with Magento 2.4.5-p2, 2.4.6
                1.4.5 - Jan 23, 2023
                • Improvement we added a Run Queue button to the Queue grid so that an admin can run the module cronjob manually. The queue will no longer run on page reload
                • Improvement we added a cancel condition Another Product Added to Wishlist to make sure only one email is sent if several products are added to wishlist
                • Fix we fixed the issue with emails not being sent with Wishlist on Sale event
                • Fix we resolved the issue with emails still being sent after a cancel condition is triggered
                • Fix we eliminated the deprecated strtotime() functionality error occurring with the cancel event Customer Logged In
                • Fix we improved sending of test emails. Now test emails come with an updated email template once a template is changed
                • Fix we improved output of the Payment Method variable in the email templates
                1.4.4 - Jun 20, 2022
                • Improvement we optimize the template handling according to security compliance
                1.4.3 - Jun 15, 2022
                • Compatibility now the extension is fully compatible with Magento 2.4.4, 2.4.3-p2, 2.3.7-p3
                1.4.2 - Mar 29, 2022
                • Fix we corrected the problem with the scheduled emails sending time by event ‘Order: Completed’
                • Fix we solved the problem with sending emails copies
                • Fix we eliminated the issue with the time of sending emails according to the schedule
                • Fix we fixed the problem with the wish list displaying in emails when using 'Customer Wishlist Product Added' template
                1.4.1 - Mar 14, 2022
                • Compatibility now the extension is compatible with Magento 2.4.4
                1.4.0 - Dec 22, 2021
                • New we added a new grid with Follow Up Campaigns Statistics for you to check the statistics of sent, opened and clicked emails for all campaigns
                • Fix we resolved the issue with coupon generation when the ‘None’ coupon type was selected
                • Fix we fixed the issue with the namespace
                Version 1.3.0
                Last Update: Sep 13, 2021
                1.3.0 - Sep 13, 2021
                • Improvement we improved the UI of Follow Up Email general settings and rules to make the module’s configuration more convenient
                Version 1.2.15
                Last Update: Aug 09, 2021
                1.2.15 - Aug 09, 2021
                • Fix we fixed the issue with searching on ‘Rules’ grid
                1.2.14 - Jul 28, 2021
                • Fix we fixed the issue with the emails sent on the wrong date after the order is complete
                • Fix we resolved the problem with the order items missing in the emails when the corresponding variable is added
                1.2.13 - Mar 19, 2021
                • Fix we fixed the issue with birthday emails re-sent every 5 minutes
                • Fix we resolved the problem with order validation by the rule with cancel event
                • Fix we fixed the issue with the email body displayed in HTML
                1.2.12 - Feb 16, 2021
                • Compatibility the compatibility with Magento 2.4 was added
                1.2.11 - Jul 09, 2020
                • Fix we fixed the issue with setting the sender information
                1.2.10 - Jun 12, 2020
                • Improvement code was refactored according to Magento Marketplace standards
                1.2.9 - Jun 08, 2020
                • Fix we fixed the error appeared on sending a test email on an order with a deleted quote
                1.2.8 - Apr 13, 2020
                • Improvement we updated images for default email templates of the extension
                • Fix we fixed the setting \"The Coupon is Available Only for Particular Customer\"
                • Fix we fixed the issue with showing images in emails
                • Fix we fixed the issue with showing previews for extension email templates
                • Fix we fixed the issue with sending emails in Magento 2.3.3
                • Fix we fixed the issue with customers' broken registration emails
                • Fix we fixed the issue with the email sent to customers when changing customer groups.
                1.2.7 - Jan 14, 2020
                • Fix we solved the problem with sending emails to multiple recipients
                1.2.6 - Sep 24, 2019
                • Fix we fixed the 'error 500' issue on registration mail
                • Fix we fixed the issue with follow up email on a newsletter subscription
                1.2.5 - Mar 27, 2019
                • New the ability to manage all existing cron tasks on a Cron Tasks List grid in the backend was added. Run cron tasks and generate their schedule by clicking the ‘Run Cron’ button. Also, delete tasks in bulk, use filtering and sorting options when it is needed
                1.2.4 - Dec 17, 2018
                • New ability to automatically remove sent emails from history implemented.
                • Fix issue related to emails not being sent if there are non-existent cross-sell products in the massage body was fixed.
                • Fix issue with broken newsletter subscription notification was fixed.
                1.2.3 - Nov 19, 2018
                • Compatibility the compatibility with Magento 2.2.5+ was improved
                • Fix the issue with order statuses' conditions was fixed
                1.2.2 - Aug 29, 2018
                • Fix the issue with multi-currency conversion was resolved
                1.2.1 - Aug 21, 2018
                • Fix the issue with the template's preview was resolved
                1.2.0 - Jun 15, 2018
                • New the extension now incorporates 6 themed email templates for every Start Event ready to use
                • New introducing 2 new product list designs: 'table_modern' and 'list_modern'. To switch to a new product list design, open your email template, find product listing handle and change the 'mode' setting to 'table_modern' or 'list_modern'
                Version 2.2.2
                Last Update: Aug 29, 2018
                2.2.2 - Aug 29, 2018
                • Fix the issue with multi-currency conversion was resolved
                • Fix the issue with multi-currency conversion was resolved
                • Fix the issue with multi-currency conversion was resolved
                • Fix the issue with multi-currency conversion was resolved
                Version 1.1.4
                Last Update: May 14, 2018
                1.1.4 - May 14, 2018
                • Fix the issue with sending test emails on PHP 7.1. was fixed.
                1.1.3 - Mar 20, 2018
                • Fixed an issue with the schedule not being saved correctly on rule creation
                1.1.2 - Jan 09, 2018
                • Magento 2.2 compatibility was improved
                • Fixes for Wishlist actions and Unsubscribe link
                1.1.1 - Nov 29, 2017
                • The issue when multiple emails were scheduled for the same action instead of one was fixed.
                1.1.0 - Oct 05, 2017
                • Birthday Offset setting is added to send Birthday emails before the birthday date
                • Fix for cross-sell products display in emails
                • Minor display fixes
                Version 1.0.2
                Last Update: Jan 17, 2017
                1.0.2 - Jan 17, 2017
                • Code refactoring

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