Attract more users to your Magento 2 store with Instagram.

Read more about Amasty Instagram Feed!

Before you start, see what you’ll need for advertising on Instagram

First what you need to do is to set your advertisement goal. You should understand why you need ads and what results you want to reach. But you need to be sure that your site works correctly and your product is perfect.

What you will need to get an ad on Instagram:

  • Your product or service;
  • Business account on Instagram;
  • High-quality images, selling texts, and backlinks to your Magento store.

Choose your Insta ad format

There are 5 formats to advertise on Ig:

  • Photo;
  • Video;
  • Carousel;
  • Collection;
  • Stories.

They are integrated into Instagram feed and Stories. This system provides you an opportunity to create native advertisements – users will perceive it naturally as their usual posts and stories on Insta.

Let’s take a look at all the types separately.

Type #1. Photo

Photos are the main content in users’ feeds. This type of advertisement looks like a usual post but with the call-to-action button and small inscription “sponsored”. You can choose a photo format for your first ads because it is easy to create.

This form of ad offers you the biggest quantity of different buttons:

 • Apply Now;

• Book Now;

• Call Now;

• Contact Us;

 • Get Directions;

• Learn More;

• Get Showtimes;

• Download.

 

Here is an example of how your post can look like:

photo example

Also, there are some technical requirements for your ad:

  • Image aspect ratio should be from 1,9:1 to 1:1;
  • Minimal image resolution: 600 x 315 pixels for landscape format and 600 x 600 pixels for square;
  • Your image can include up to 20% of text;
  • The text limit is 2200 characters.

Type #2. Video

Video is a great way to show the use of your product. It attracts more attention and gives you higher results. But be sure that users can understand the video without sound because by default Instagram plays videos with the sound off.

Technical requirements for video include some special aspects:

  • Video length should be from 2,5 sec. up to 60 sec.;
  • File format: .mp4;
  • Maximal size: 1,75 Gb;
  • Frame frequency: up to 30 frames / sec.;
  • The aspect ratio of the thumbnail should match the aspect ratio of your video.

video example

Type #3. Carousel

The carousel is a bunch of photos that follow each other. This advertising type is an amazing opportunity to show several products or one product from different sides, or you can create several ways how to use your product, a kind of visual aid.

Say, you sell laptops. You can show it from different camera angles, or you can add to set computer mouse, mousepad and flashcard in the carousel. The possibilities are endless.

Images in the carousel must match the same parameters as regular photos in Instagram advertising. You can upload up to 10 photos, but Facebook recommends use 4-5 photos in one post.

carousel example

Type #4. Collection

This is a new form of advertising on Instagram but it already helps build a good demand. 

collection example

The collection provides users with a possibility to buy your products directly from the ad. It combines photos, videos, and direct response to make your ad the most powerful marketing tool.

Type #5. Stories

And last but not list are stories. The main feature of this form of ad is that it is placed not at the main feed but inside the stories of other users.

A creative approach can get amazing results.

stories example

How to use your Instagram at Magento store?

Instagram feed widget automatically displays pictures on your website. It will help you increase the number of purchases because 74% of userslook through brand social media accounts before buying.

Boost revenue by adding your creative Instagram posts to your Magento 2 store!

Way 1: How to Make Advertising on Instagram App

There are two ways to start advertising on Instagram App: by promoting existing posts on your Instagram and by your profile.

#1. Promote your publication

Under your Posts, you can see the Promote button. Click on it, and you’ll see the ad settings.

promote button example

Step 1. Set the goal

First, what you need to choose is where users will go after clicking on the button. You have 3 options:

set the goal

Choose the needed one according to your goal.

Step 2. Characterize your target audience

Instagram can target people who are similar to your current audience, or you can create a new audience. In the second case, you will need to specify the age, gender, interests, and geography of your potential customers:

audience settings

Step 3. Set your budget

On the following step, you can choose your daily budget and how long your campaign will last. In line with the configuration, you’ll see approximate outreach:

budget settings

Step 4. Choose the payment method

You need to enter your credit data or log in to PayPal on the last page.

#2. Set your Instagram ad from the profile page

The other way to start promo action is by using your profile page. This page has the Promotions button. The only difference is that you will need to do one more step: choose the post for your promotion.

profile promotion button

Way 2. How to start Instagram ads in Facebook Ads Manager

A more complicated but with reach functionality way to enable your targeting advertising campaign is via Facebook Ads Manager.

Log in to your Business Manager, go to Ads Manager, and create a new campaign.

create new campaign

Step 1. Name your goal

There are 11 types of goals on Facebook:

set the goal

Choose the one that reaches your company goal. If you are not sure, please read more about the goals here.

Step 2. Decide what is your audience

You can create your new audience or use a saved one on the next page. Facebook offers a very detailed targeting opportunity. For example, you can find engaged women, who live in Portland, age 20-25 years. Or you can find the people who recently visited your website. The opportunities of search on Facebook settings are endless.

audience settings

Step 3. Choose placements

There are two options for this part: Automatic Placements and Edit Placements. To create Instagram advertising edit placement and choose only Instagram Feed and/or Stories.

placement setting

Step 4. Specify your budget and schedule

After that, it’s time to set your budget and schedule. Choose the Daily budget to specify the maximum daily spent or Lifetime budget to write.

Then set a start and the end days of your campaign, or you can run it continuously.

budget settings

Step 5. Create your advertisement

The final step is the creation of your advertisement. You need to pick a Facebook page and Instagram account to associate your ad with at this stage. Facebook won’t let you create an ad without a page.

Then choose one of the formats, upload images, write a text, and put a link to your website.

choose the format

upload image

write a text

Next steps are completely easy:

  • Enter your credit card details or pick another payment method;
  • Inspect your ad one more time;
  • Click Confirm.

Congratulations! You did it!

Now you know the basic about Instagram ads, but, if you still have questions, feel free to leave them in the comments below.

Use all the potential of your Instagram feed!

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