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Adobe Magento Cloud: key questions answered

We’ve prepared the Adobe Magento Cloud overview in the form of Q&A.

Having some doubts? We hope to clear them.

What is Adobe Commerce Cloud?

It is the result of integration between Adobe Experience Cloud and Magento cloud offering that took place due to Adobe’s purchase of Magento in June 2018.

Adobe Experience Cloud

The Cloud is a whole set of services aimed at delivering top customer experience. It’s a comprehensive arrangement of clouds - marketing, analytics and ad. The system is also able to seamlessly connect with Document Cloud and Creative Cloud, hubs of data and content.

Having purchased Magento, Adobe grasped the retail experience via Adobe Magento Commerce Cloud, an omnichannel solution for B2C and B2B merchants that relies on open-source e-retail platform.

The two companies are committed to open-source technologies and making experiences globally available regardless of the scale of the business. So we’re awaiting Adobe Commerce Cloud reviews.

Is Adobe Commerce Cloud cost affordable for small businesses?

Both Magento and Adobe adhere to making their services and solutions available for any business regardless of scale. So Adobe Commerce Cloud has various businesses and industries, including a separate solution for medium and small businesses. Adobe Magento acquisition price here breaks into 2 pricing plans: All Apps and Single App:

  • With All Apps plan, you pay $79/mo per team member for the use of 20+ apps for desktop and mobile.
  • With Single App, you’ll get the right to use one of Adobe’s creative apps (Photoshop, Illustrator, etc.) by your choice, paying $33/mo per team member.

Whatever Adobe Commerce Cloud pricing plan you choose, you’ll also get an Admin Console for each user, 24/7 helpdesk and more.

When chosen wisely, Adobe Commerce Cloud price for small business is affordable.

What does Magento Adobe do?

Magento Adobe combines Adobe Experience Cloud and Magento Commerce, which facilitates trade and order execution in many industries, including wholesale, manufacturing and public sector due to advanced flexibility. It touches not only digital but also physical goods.

Adobe Magento acquisition FAQ and answer

It’s important to understand what the 2 companies get from the acquisition.

What’s in it for Adobe?

Joining forces with Magento, one of the leading online retail platforms, Adobe adds yet another prominent dimension to its Experience Cloud - retail. Besides, with Magento, Adobe acquires a whole stack of knowledge and expertise, as the e-commerce platform team comprises over 300 K of devs and over 1050 tech partners worldwide.

What’s in it for Magento?

Becoming a part of Adobe, Magento gets access to Adobe’s extensive resources, namely, Creative and Document Clouds and other Experience Cloud offerings. What’s more, with access to Adobe’s large customer base, Magento may extend their presence geographically and vertically. This will improve the value Magento provides to their customers.

Understanding what exactly the 2 large companies bring each other helps answer the key Adobe Magento acquisition faq question.

Is Magento Adobe good or bad?

In theory, the effect of the amalgamation is nothing but positive: Magento will be able to reach large enterprises, which are Adobe’s customers, and Adobe will extend its top-notch cloud services to mid-and small retailers.

At the same time, the analysis of the Adobe Magento acquisition by practitioners is not that overwhelmingly positive.

Here are the key issues that trouble them:

  1. The integration into Experience Cloud may take time. Magento platform is a mature product, so making the integration into the Cloud (another complex product) may take some time. Specialists here speak about months. At the same time, Adobe’s record of 25 acquisitions that were integrated successfully is reassuring.
  2. The cost may be excessive for mid- and small companies. Adobe’s Experience Manager cost with all customizations amounts to $2 million. Magento is an open-source company, and yet the cost of migrating from M1 to M2 is comparable with moving to a whole new platform.

At the same time, the diverse pricing models of Adobe Commerce cloud we described above allow choosing mid and small e-retailers to choose a suitable solution.

We’ll monitor Magento Adobe analysis further and provide updates.

How to use Adobe Magento for beginners?

Adobe retail cloud beginners should consider the following important questions:

  1. The suitable set-up model. Here users can choose between cloud and on-premises deployment. If they go for cloud deployment by Adobe and if they’ve already used other Adobe’s solutions, they may get a fully-managed solution as a bonus.
  2. The suitable plan. Adobe Commerce Cloud offers the Starter plan for smaller retailers and the Pro-plan for larger e-retail entities. In terms of features, the two plans are the same. The only difference is that the Pro-plan is designed for businesses of a larger scale that need a higher level of product architecture, tailored infrastructure, etc. To make an informed choice, you can consider developer documentation site, which can also be treated as a detailed guide on how to use Adobe Magento for beginners.
  3. Compatibility with 3rd-party tools. Even though the cloud is highly flexible, some 3rd-party tools may be needed to cover highly specific business requirements. And the Cloud supports integration with extensions, enterprise systems and customizations.

How Adobe purchase of Magento will affect systems integrators?

Systems integrators are IT companies that provide seamless integration of different systems to ensure their smooth operation. In the era of pre-cloud online retail, their work centered on customizations.

The appearance of a powerful e-retail cloud uniting diverse systems to ensure top commerce experience cuts this task off. This requires SIs to adapt to the new environment, and there is a very needed role there - that of advisors.

SIs will need to demonstrate to customers how the new cloud ecosystem can be adapted to their business model and needs and what are the key benefits. They can also help businesses adopt new technology, offering step-by-step guidance.

So the effect of Magento Adobe for systems integrators is manageable.

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