Follow Up Email
or search frequently asked questions:
Are there any Customer segmentation possibilities?
Yes, you are free to create different customer segments and use them in email campaigns. That will guarantee higher user engagement and increase relevance of your offers.
Customer segmentation options are available in Customers > Customers Segmentation
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Can email templates be customized?
Yes, you can customize the templates in System > Transactional Emails. You can use variables for Store Contact Information and Template Variables to insert them into Template Content. You will also be able to preview email templates before saving them.
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Can I change sender details on an email campaign level?
Yes, though default sender data on a store view level is set in System > Configuration > Sender Details, you can override it in Promotions > Follow Up Email > Rules > Sender Details:
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Can I track my follow up email campaigns via Google Analytics?
The answer is “yes”! There is a special tab called “Google Analytics” in Promotions > Follow Up Email > Rules. There you can insert utm tagging for Campaign Source, Medium and Name (required tags) and for Campaign Term and Content (optional tags):
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