How to set up Facebook Pixel on Shopify?

A Facebook Pixel is a small piece of code installed to your website, that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. It can be useful to track conversions, optimize ads, build targeted audiences, and more.

Why to add a Facebook Pixel to Shopify?

Adding a Facebook Pixel to your Shopify store helps you:

• Track customer actions on your website.
• Optimize your Facebook ads for better performance.
• Build custom audiences for targeted marketing.
• Measure the return on investment (ROI) of your Facebook ads.

Instruction: How to set up a Facebook Pixel on Shopify

To install a Facebook Pixel on Shopify, follow these steps:

1. Create a Facebook Pixel:
   – Go to the Facebook Events Manager.
   – Click on "Connect Data Sources" and select "Web".
   – Choose "Facebook Pixel" and click "Connect".
   – Name your Pixel and enter your website URL, then click "Continue".
   
2. Add Facebook Pixel to Shopify:
   – Log in to your Shopify admin panel.
   – Go to "Online Store" and then "Preferences".
   – In the Facebook Pixel section, click "Set up Facebook" or "Update Facebook Pixel".
   – Follow the prompts to connect your Facebook account and Pixel to Shopify.
   
3. Verify Pixel Installation:
   – Install the Meta (Facebook) Pixel Helper extension for Chrome.
   – Visit your Shopify store and navigate through different pages.
   – The Pixel Helper will show the Pixel events occurring on each page.

Need help with setting up the Meta (Facebook) Pixel on Shopify?

If you need assistance with setting up the Facebook Pixel on Shopify, you can explore professional integration services. Check out theShopify Integration Service by Amasty for expert help.