How to create a product feed for Facebook Ads?
The thing is that both Google Merchant Center and Facebook Ads have the same template requirements for a data (product/catalog) feed. Please, feel free to use Google Template or duplicate the existing Google Feed, if you already have one.
The difference between the two platforms is only in the scheduled feed file uploading. Google Merchant center supports FTP/SFTP while Facebook Ads fetch the feed file via URL. You can find and copy the feed file URL directly on the feeds grid:
and insert it into your Facebook account.
Please follow the link for more detailed instructions.
How to create Magento 2 feed for Google Merchant Center?
To sell on Google Shopping, you can the same template as for the Facebook Ads, as their requirements for product and catalog data arrangement are the same. Using one Product Feed extension, you can create feeds for any marketplace and distribute your products in minutes across multiple channels.