Pros and cons of hiding price and 'add to cart' button in your Magento 2
Hiding or showing prices on an e-commerce website is one of the most controversial questions. Some store owners display their pricing without fear of scaring potential buyers. Others not only exclude price from the Magento 2 store but also hide the Add to Cart button. Let’s consider both sides of this question.
Pros of placing prices on your website
#1. Transparency. If you show prices in your store, visitors can analyze it and make informed decisions. They can see if they can afford these products and compare your offer with competitors without contacting your managers. Also, if you hide the price from the product page and replace it with the Request a Quote button, users may think that your products are too expensive for them.
#2. Trust. When you display prices on your website, potential customers are more likely to trust you. Around 55% of users will abandon their carts if they meet any hidden and unexpected costs.
#3. Sales increase. Finally, if users have full information about your products, they are more likely to complete the purchase. They feel confident about the decision they make.
Cons of displaying prices on your website
#1. Competitors. Not only your future customers can see the prices but also competitors. Thus, they can change their prices or make a special offer to beat you.
#2. Custom options. If the price of your product depends on custom options, and you use a personalized approach, it may be almost impossible to set a fixed price. The only way out of this situation is to set starting prices and note that the price may vary and depends on customization options.
#3. Engagement decrease. When you replace the Add to Cart button with Request a Quote, you force visitors to contact you and engage them into communication. This can be beneficial, as sales specialists can make a personalized offer.