How to set up a recent sales notification in Magento 2?

What is Magento 2 recent sales notification? 

Magento 2 recent sales notification is a marketing tool that makes your store visitors aware of your best-selling products. It helps to make an impression on the store visitor by showing what your customers are ordering right now in the pop-ups. And there are 2 ways you can implement this feature in your store.

Why are pop-ups an effective sales tool? 

Using pop-ups has the following advantages:

1. The pop-up window cannot be ignored. It attracts attention. The user will have to interact with this pop-up in one way or another.
2. The pop-up window contains the most important information only, which is easy for the user to read and does not take much time.
3. Pop-ups usually inform about discounts, promotions, and great deals, which means that they have value. 

Which pop-ups to choose?

Option #1. Push Notifications

Our Push Notifications extension helps you drive sales by sending users messages about discounts, hot offers, and new products. Let's see how to set up sending notifications about your bestsellers.

Step 1. Log in to the admin panel and navigate to Marketing> Campaigns. Click New Campaign:

Step 2. Fill in the Name of your campaign and specify its Schedule:

Step 3. Choose Customer Groups and Store View that should receive the notification.

Step 4. In the Notification Settings section, define Message Title and Body:

Step 5. Upload the Logo image and specify the Pop-up notification URL with UTM parameters.

Step 6. Save the changes.

With the help of push notifications, you can send newsletters and show the bestseller of the week or day. Moreover, if you want to keep customers who abandon their carts, you can also enable an exit intent pop-up.

Option #2. Exit Intent Popup

Based on the Statista estimate, about 70% of online shoppers leave the store without completing their shopping cart. This is most often because they close the store page before completing the checkout process.

We have the Exit Intent Popup extension for your store that will help you convert a user leaving the site into a buyer. This extension is a tool for interacting with a user who has not completed a purchase and wished to leave the site or accidentally clicked on the close tab button. 

One of the main extension functions is that it will send an email with a discount to the person who left his email address in the corresponding section. It is one of the ways to boost your subscriber base, getting emails right from the exit-intent popup.

An important point is that you should not overload the exit pop-up with the information. Moreover, you should minimize the amount of data that the user has to fill in when this popup appears to maximize the benefits of the popup.

You can edit header text, popup messages, appearance pages, popup recovery time, and other points in the extension settings.

You can also use the Abandoned Cart Email extension to send automatic reminders and discount coupons.