Is Magento 2 a content management system (CMS)?

Magento 2 is often called a content management system, but it’s not a full trough about this platform. Magento 2 is a fully equipped e-commerce software that has content management features. It was designed to meet business needs and includes elements that help you not only create content but also manage catalogs, collect customer information, process orders, launch promotions, and analyze sales data.

However, it includes a lot of tools that allow you to use this platform as CMS.

CMS Pages

Besides catalog, product, and checkout page, Magento 2 allows you to create multiple CMS pages that you can use, for example, to inform customers about privacy policy. To create a new page, navigate to Content > Elements > Pages and click Add New Page. In the content section, you’ll find the WYSIWYG editor. There you can add text, images, variables, and widgets. Also, when you create a new page, you can fill in custom metadata that will positively influence your SEO.

CMS Blocks

CMS block is another content management element in Magento. Like pages, you can create a new block in Content > Elements > Blocks. There you will be able to use the WYSIWYG editor too.

→ See the detailed guide about how to create a CMS block and place it on any page of your website.

But unlike CMS pages, CMS Blocks are usually used to integrate new information into existing pages. For example, you can add a slider to your home page via this tool.

CMS Widgets

Widgets have more possibilities than CMS blocks and allow you to integrate more custom content elements like:

  • Products List, for example, Related Products;
  • Wishlist Search;
  • Recently Compared Products;
  • Content form your social networks, for instance, Instagram Feed;
  • Dynamic Blocks Rotator, etc.

→ See the full list of widget types in the official documentation.

Widgets can be used in CMS Pages.

Third-party extensions

Say, you want to create a blog for your store. You can use WordPress or any other content management system, but our Magento 2 Blog Pro allows you to integrate missing features right into your admin panel. It allows you to create a blog page with multiple categories with posts, supplied with author info, comments, and other features. If you already have a blog on WordPress, you can import all the private content to Magento 2 in a few clicks. Also, this extension helps you convert readers into customers adding a related product block to your posts.

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