For getting the variable in the email template you need to create a new template, get the customer attribute value to it through the code and assign the new template.
Please see full answer for detailed instructions on how to install the Amasty Stripe for Magento 2 app.
There are many means of notifying your users about new products. For example, if you want to attract more attention to your novelties, you can highlight them with catchy magento 2 image labels
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