Why is Instagram an important part of your Magento sales?

Why is Instagram the perfect platform to promote your store? Here you will find the pros of selling products on Instagram and how to boost your Magento 2 sales on Instagram?

What are the pros of Instagram for your Magento webstore?

Reason 1. Engaging the target audience in the brand philosophy

In this case, the Instagram account does not work for direct sales, but for brand engagement. The company communicates with the audience and tries to convey its concept and philosophy to it.

Reason 2. Instagram as a platform for finding new customers

Generation of leads, that is, calls, requests, and orders, is what you can easily get with the correct development of your store's Instagram page. The page on Instagram is a kind of "gold mine" for online stores.

Reason 3. Instagram can be used not only to find clients but also to find partners!

With the help of Instagram, you can promote your brand and find clients and partners, even if you offer complex solutions.

Reason 4. Additional increase in sales during peak season

Instagram can be a good sales catalyst for a seasonal product. Shoppers go online and are willing to spend their money during the holiday shopping season.

Reason 5. Increase in the average purchase amount

Sometimes high-quality photos of your products can convince a client to buy more than they originally planned.

All this together makes Instagram an excellent platform for the development of your store.

With these pros in mind, we have developed our Magento 2 Instagram Feed extension, which will help you to attract a target audience and boost the revenue of your shop. Moreover, you will be able to integrate eye-catching Instagram pictures and user-generated content to effortlessly create a trendy look for your website.

Instagram Feed’s killer features:

  • Grow revenue by automatically adding high-demand Instagram content
  • Display Instagram widget at any page on your webstore
  • Link products to images to navigate users to a purchase
  • Easily sort pictures based on specific criteria
  • Select a flexible layout for the Instagram image widget
  • Show the number of likes and comments on each image

How to sell Magento 2 products on Instagram?

Magento 2 allows you to sell on Instagram using the Facebook Business Extension. After you install this extension, you need to verify your account in Magento 2 Instagram Shopping. When your request is approved, you can enable Instagram Shopping and connect your Magento 2 catalog with your account. With this feature, you can tag products in posts and use special stickers in Instagram Stories.

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